Powerful Digital MarketingBy Torie Mathis

LPW Coaches

ConferenceTM

WORK SMARTER, NOT HARDERSAVE TIME, UP PROFESSIONALISM, LEVERAGE CONTENT

DIGITAL MARKETING - AGENDA

• How do you feel about digital marketing?• Who is this for? You, VA, Clients, Train the Trainer• Show you real tools• How to repurpose content• Seem like you are everywhere online • Save time, money & headache• Answer questions

TORIE MATHISI HELP PEOPLE REACH THEIR GOALS

WHY SHOULD YOU LISTEN?

• Army Vet• BFA Advertising• Quit corporate job• From $60k to $9k annual• Assistant Publisher• 400k in distro. / 55 versions• Kaboom 2008! FUN!

• Created design firm• Hide behind corporate

façade – 6 figures yeah!• Husband quit job• Hundreds clients around

the world • Working on LEVERAGE

thru digital marketing

DIGITAL MARKETING TOOLSEVOLVING SO QUICKLY, SO MANY TO CHOOSE FROM

TECHNOLOGY

• What worked 10 years ago doesn’t now• Saturated with tools and products• So many are made to help you work smarter

BRAND STYLE SHEETLOOK PROFESSIONAL EVERYWHERE…

STYLE SHEET – BRAND CHEAT SHEET

ONLINE SKIMMING 3 seconds to get seen

MULTIPLE DIGITAL PERSONALITIES

YOU ARE YOUR BRAND take it seriously, own it

STYLE SHEET – BRAND CHEAT SHEET

• Saves time• Consistency in brand• Brand awareness• Professionalism• Easy

STYLE SHEET – BRAND CHEAT SHEET

STYLE SHEET – BRAND CHEAT SHEET

STYLE SHEET – BRAND CHEAT SHEET

BRAND CHEAT SHEET

INCLUDE- Photo- Fonts- Colors- Logo- Book Cover Images- Product Shots- Rules on your brand

STYLE SHEET – BRAND CHEAT SHEET

GIVE TO:- Assistant- VA- Team- Designer- Media- JV PartnersMAKE A ZIP FILE WITH EVERYTHING

MEETEDGAR.COMSHARE YOUR MESSAGE (ONCE = FOREVER)

MEET EDGAR – SHARE FOREVER

• Categorize your posts• Schedule • RSS or load manually• Keeps queue • Re-uses queue• Save time• Increase brand awareness

MEET EDGAR

CANVA.COMLOOK PROFESSIONAL IN NO TIME

CANVA TO LOOK PRO

CANVA TO CREATE

• Social Media Images• Presentation• Poster• Thank you card• Letterhead• Resume• Certificate• E-book

CANVA TO CREATE

• Infographic• Real Estate Flyer• Business Card• Menu• Trifold Brochure• Postcards• Social Media Cover photos

CANVA TO CREATE

• Invitation• Logos• Digital ads• Flyer• Kindle Book Cover• And more…ALL PROFESSIONALLY DESIGNED

SLIDESHARE.NETGET YOUR MESSAGE FOUND

SHARE VIA SLIDESHARE

SHARE VIA SLIDE SHARE

• Repurpose content• Style with your Brand• Google indexes – get found• Shareable

CAMTASIA OR SCREENFLOWLOOK FANCY IN NO TIME

MAKE VIDEOS EASY

CREATE VIDEOS

• YouTube is the second largest search engine• Easy to make• Inexpensive software• Train Assistant or intern• Increases clout• Brand awareness• Repurpose Content• Add personalized intro…outro

YOUTUBE.COMGET YOUR MESSAGE FOUND

YOUTUBE

• Owned by Google • Second largest search engine• Set up your channel correctly• Get found – indexed by Google• Repurpose content• Up professionalism

YOUTUBE – BE AN EXPERT

USE IT TO GET LEADS

AMAZON AUTHOR PAGEBE A REAL BEST SELLER

AMAZON AUTHOR CENTRAL

BEST SELLING AUTHOR?

• Set up your author page• Add bio• Blog Feed• Events• Videos• Links• Call to action• Link to lead magnet

LEADPAGES.NETLANDING PAGES MADE TOO EASY

LANDING PAGES WITH LEADPAGES

LEADPAGES

• Very easy to use• Professionally designed templates• Use your Style Guide• Tracking and Analytics to see if it works• Look professional in no time• They are designed and copy is written• Sort by best converting

TEACHABLE.COMLEVERAGE YOUR KNOWLEDGE

TEACHABLE

EXPAND YOUR EXPERTISE

• House your content• Group your content• Offer for FREE or paid• Use as lead magnet• Use to build rapport• Upsell inside course• Repurpose content

CLICKFUNNELS.COMBUILD A FUNNEL

FUNNELS MADE EASY

BEST SELLING AUTHOR FUNNEL

HIGH TICKET COACHING FUNNEL

CLICKFUNNELS

• Premade funnels • Professional designed – just swap out text• Use Style Guide• Increase Leads + Conversions• Save Time

TAKE ACTIONNOW WHAT

TORIE MATHIS

torie@toriemathis.comsean@lakesharkmedia.com

toriemathis.comintegrativesuccessacademy.comintegrativesuccess.orglakesharkmedia.comlifegoallive.com