LPB Group Malibu Beach House 2014

Unlike anyone else in the business, the lpb group has been the leader in creating the most

sought after beach houses in Malibu for the past nine years … Our relationship with the

city, event management skills, and celebrity relations is unparalleled to any other. The lpb

group provides its clients with powerful, successful solutions to their public relations,

promotional, marketing and brand development needs.

2014 Malibu Beach House

Selena Gomez & Ashley Benson @ The Revolve Clothing Beach House celebrity her 21st birthday

Nikki Reed hosting 7-11 Birthday Malibu CA

Derek & Julianne Hough Malibu CA

Opportunities at the Malibu Beach House…

Sampling

Customized branded space (room take-over, photo booth, etc.)

Celebrity seeding

Photo shoots

Sponsored events- for celebrities, bloggers and press

Social Media outreach

Opportunities are endless…

Turn Key Solutions

Event management

Production

Curated guest list

Catering, valet, entertainment

Event staffing

Creative consulting

Celebrity wrangling

Media outreach | dedicated in house Public Relations team

Dedicated photographer throughout the duration of the summer

Custom Recap


Maria Menounos Shape magazine party

Lauren Conrad BCBGeneration On site branding

Chapstick | Essie | Spa Montage

Catering

Branded Photo Booth

TITLE Wave Top billing with all events hosted at the house Will be promoted as the “xyz beach house” Product/brand exclusivity Logo on step & repeat wall Press outreach: our dedicated in house team will work in conjunction with the brand to guarantee media placement Ownership of all photos taken at house Branded items (towels, beach bags, etc.) Dedicated in house photographer will be at all scheduled events Guaranteed minimum six celebrity events to be held at the house over the two months Celebrity social media posts Production elements (catering, valet, entertainment, hosted bar, staff & more) Celebrity seeding throughout the summer Brand to have access to the house for one event (i.e. company party, teambuilding, media day, etc.) Final recap with all media impressions

TOTAL INVESTMENT: custom proposal available upon request ** 2008 DKNY Jeans & 2013 Revolve Clothing Beach Houses each garnered 900+ million media impressions


“Justin Beiber…arrives at Selena Gomez’s 21st birthday at the Revolve Beach House”

Justjared.com

Selma Blair at the Revolve House

Malibu


PRESENTING SPONSOR…

Co-brand two events at the house

Product/brand exclusivity

Press outreach: our dedicated in house team will work in conjunction with the brand to guarantee coverage of the two events

Dedicated branded area within the house

Celebrity social media post

All photo images of the events will be given to the brand

Numerous photos of celebrities with product(s) throughout the summer

Dedicated photographer to capture all aspects of the events

Production elements (catering, valet, entertainment, hosted bar, staff & more)

Celebrity seeding throughout the summer

Opportunity to host one brand related event at the house for up to 40 guests (i.e. company party, team building, media day, etc.)

End of summer recap

TOTAL INVESTMENT: minimum $40,000

*pricing will be based on customized proposal for client.

“Derek Hough, splashing around at the Revolve Clothing Beach House hosted by POM in Malibu “- E!

“Christina Milian hosted the LA launch of her Viva Dive wines at the Revolve Beach house”

- In Touch Magazine


PARTICIPATING SPONSOR…

Product/brand exclusivity

Press outreach: our dedicated in house team will work in conjunction with the brand to guarantee coverage of brand’s participation in the house

Dedicated branded area within the house

All photo images of talent with product will be given to brand

Celebrity seeding and photo opportunities throughout the summer

Opportunity to host one brand related event at the house for up to 40 guests (i.e. company party, team building, media day, etc.)

Co- host one celebrity event (additional talent fee may apply)

End of summer recap

TOTAL INVESTMENT: $25,000+

* pricing will be based on customized proposal for client.

Dedicated branded area John Mayer | Resource Water

Minnie Driver | POM juice


CONTRIBUTING SPONSOR:

Product/Brand exclusivity

Dedicated area within the house to display and sample product

Guaranteed minimum four celebrity photos with product

Assistance with press outreach

All photos images of talent with product will be given to the brand

TOTAL INVESTMENT: $15,000

Jaime Chong with Starbucks Ice Coffee Christina Milian poses with Sole bicycles Cat Sadler posing with Bullfrog SPF


Product placement: Be seen & heard. This opportunity will allow brands to sample at the house for the duration of the summer. Press outreach is minimal and celebrity photos are not guaranteed (items will be included in all press outreach related to online or print “Enter to Win” or “Giveaways”)


Gift bag: Sampling of product in gift bags and showcased in “Master Closet” product will be given to all VIPs, celebrities and press that visit the house (items will be included in all press outreach related to online or print “Enter to Win” or “Giveaways”)


Jaime King picking up Clover Canyon Blogger Aimee Song shopping VIP closet Product sampling


Additional Sponsorship Opportunities at the Malibu Beach House…

Libation sponsor: liquor, wine/beer and nonalcoholic beverages will be exclusively poured at all events held at the beach house. Branded barrels & coolers will be allowed on site. Bar staff to wear branded tee shirts along with a dedicated bartender at all events.

Automotive sponsor: brand will be allotted space on driveway to showcase cars and provide transportation to all celebrity guests to and from Malibu. Additional details available.

Location rental: house may be used by brand at the discretion of the lpb group

TOTAL INVESTMENT: custom proposal available upon request


https://vimeo.com/59739350

https://vimeo.com/59739350


Case studies and full recap available upon request


Thank you,

Lorena Bendinskas

323.385.2992 | [email protected] | www.lpbgroup.com

LPB Group Malibu Beach House 2014

Marketing

Transcript of LPB Group Malibu Beach House 2014