LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034 DEPARTMENT OF VISUAL COMMUNICATION

THE STORY OF A MUSTARD SEED

The seed was sown by Fr. A. J. Thamburaj, S.J., when he began 'Loyola Art Club' in the 1970s.

Soon, the 'Club' grew into the Loyola Institute of Visual Communication (LIVCOM), offering a two-year Diploma in Visual Communication as an evening programme from the year 1979. The welcome the programme received from the media industry led the Loyola management to go in for a full-fledged Degree in Visual Communication. Thanks to the efforts of Fr. Jeyapathy, S.J., the Director and his committed staff of Culture and Communication, Loyola College. Loyola became the first college to offer a Degree programme in the whole of India, and perhaps in Asia. That was in June 1989.

The Department started offering M.Sc. Visual Communication from the year 2004. Now the

department offers B.Sc. Visual Communication (shift-I and shift-II) and M.Sc. Visual Communication (shift-II) with the strength of over 350 students.

The Department started offering yet another course, M.A. Media Arts (Oodakha Kalaihal)

from 2006. Thanks to the efforts of Fr. Rajanayagam SJ and his colleagues. The medium of instruction is ‘Tamil’ the vernacular of the region. The course aims at giving opportunity to the talented youth with a rural background to get trained as professionals for the Tamil media world.

The department is now housed in a well-designed building ‘School of Media Studies’ with

the necessary facilities. Today LOYOLA VISCOM is proud to have spread its roots and wings all over the world through its alumni. You would bump into our alumni in every nook and corner of the world doing wonders in the media.

VISION The Department is committed to train culture conscious, development oriented, socially responsible citizens and committed media professionals.

METHODOLOGY

The Department has made innovations and hands-on methods of learning as its hallmark. Besides classroom instruction, students are constantly encouraged to attend/organise seminars, workshops and campaigns.

BEST PRACTICES OF THE DEPARTMENT FOTALENT

Fotalent has been an annual feature of the Department of Visual Communication, Loyola College from the year 1994, where students showcase their photographic works and paintings in ‘Lalitkala Akademi, the art gallery of the city. Award winning cinematographers, editors and film directors, like Mr. Balumahendra, Mr. Lenin, Mr. P.C. Sreeram, Mr. Jeeva, Mr. Panneer Selvam, Ravi Varma and many other media celebrities have graced the occasion by their presence and have encouraged our students by judging the entries. ARTBEAT

Artbeat is the annual festival of the department which brings together students of visual communication from the city colleges to interact and exhibit their talents. REELIVE

This is an event where the department invite entries of PSA from students all over India and give awards for the best entries. The entries are judged by professionals of the media industry. MEDIA INTERACTIVE CREATIVITY SESSION (MICS)

MICS is a platform for students to interact with leading media professionals. Media professionals are invited to interact with the students and share their experience to help students understand the industry. MEDIA MELA

It is an opportunity offered especially to the final year students to showcase their creative talents by exhibiting all their projects at the end of the VI semester.

SEMINARS and CONFERENCE Organizing regional and national seminars is also part of the students' activity. International

Seminar on Satellite Television and National Seminar on Jubilee India and Mass Media are some of the successful seminars organized by the department. During July 2009 the department conducted an International Conference ‘Development communication in the Era of Globalization’ in collaboration with GCRA. CAMPAIGNS

As part of the academic requirement students organise campaigns both within and outside the campus. Campaign on Plain Language Movement, Campaign on Child Facing the Third Millennium, Campaign on Life, and Campaign on Pause & Play, Right to Water, Right to Vote, Road Safety, Make a Difference (MAD) and Switch Off are some of the campaigns successfully planned and executed in the recent years. MEDIAGRAPH

Mediagraph is a students’ monthly media journal entirely managed by students. The issues carry articles on topics related to media. VIZHI AND CATALYST

Every year during the first semester the first year UG students bring out lab journals in English and in Tamil. THE FACULTY Dr. Fr. Rajanayagam, SJ. M.A (Comm.) PhD (Dean, School of Media Studies) DEPARTMENT OF VISUAL COMMUNICATION AIDED STAFF Prof. Henry Maria Victor, M.A. (Eng.), M.A. (Comm.), M.Ed., SLET (HOD) Dr. Fr. Rajanayagam, SJ. M.A (Comm.) PhD Prof. Suresh Paul M.A. (Polit. Sci.),M.Phil. M.A. (Comm.) NET UNAIDED STAFF (SHIFT – I) Prof. Alex Parimalam M.A. (Comm.), M.Phil. NET Prof. Dilip Xalxo M.Sc. (Electr.Media), NET/SLET UNAIDED STAFF (SHIFT – II) Prof. Chinnappan M.A. (COMM.), M.Phil. NET (Shift II Co-ordinator) Prof. Milton M.A. (APR), M.A. (Comm.) DDTP, NET Prof. Suguna M.A. M.Phil. (Comm.)NET Prof. Susan Athi M.A. (Fine Arts), NET

Prof. Eugene M.Sc. (Electr.Media), Prof. Bharathi M.A. (Comm.) PGDHRM, NET Prof. Hemanth M.Sc. (Electr. Media.) Prof. Elangovan M.A. (Comm. ) DFT (Guest Faculty) Non-teaching Staff Mr. Bosco Amirtharaj M.A. (Comm.) Mr. Adaikalasamy M.A. (Comm.) Mr. Chinnappan

B.Sc. VISUAL COMMUNICATION COURSE TEMPLATE (2009-2010)

PART SEM-I

SEM-II SEM-III SEM-IV SEM-V SEM-VI Credits

I LANG (6) 3 LANG (6) 3 6 II G.ENG (12) 6 G.ENG (6) 3 G.ENG (6) 3 12

MC (9) 9 MC (6) 6 MC (12) 12 MC (6) 6 MC (24) 24 57

ES (6) 4 4

MS (15) 20 20 III SK (15) 15 15

AR (6) 4 AR (6) 4 8

AO (6) 4 AO (6) 4 8

CL(3) 2 2

LANG (3) 1 LANG (3) 1 2

IV EG (3) 1 EG (3) 1 2

FC (3) 1 FC (3) 1 FC (3) 1 FC (3+3) 1 4

V CCA CCA 2 2

ORA ORA 2 2

HOURS

30

30

30

30+3

30

30

140+4 180(+3)

B.Sc. VISUAL COMMUNICATION COURSE TEMPLATE (2012-2013)

PART SEM-I SEM-II SEM-III SEM-IV SEM-V SEM-VI CREDITS

I LANG (6) 3 LANG (6) 3 6

II G.ENG (6) 3 G.ENG (6) 3 G.ENG (6) 3 G.ENG (6) 3 12

MC (9) 9 MC (9) 9 MC (9) 9 MC (6) 9 MC (24) 24

ES (6) 4

III MS (15) 15

SSP SK (15) 15

AR (6) 4 AR (6) 4 AO (6) 4 AO (6) 4 110 LANG (3) 1 LANG (3) 1

IV EG (3) 1 EG (3) 1 8 FC (3) 1 FC (3) 1 FC (3) 1 FC (3+3) 2

V CCA CCA 2

ORA ORA 2 4

HOURS

30

30

30

30+3

30

30

140 180(+3)

B.Sc. VISUAL COMMUNICATION COURSE STRUCTURE

(2009-2010)

CODE SUBJECT TITLE T/P CATE H/W CRE

SEM - I (Credits - 09)

VC 1502 Human Communication T MC 4 4

VC 1503 Visual Literacy P MC 5 5

SEM – II (Credits - 06)

VC 2504 Drawing P MC 3 3

VC 2505 Art and Aesthetics T MC 3 3

VC 2101 Elements of Film P A(R) 6 4

VC 2304 Film Appreciation P EG 3 1

VC2305 Radio presentation P EG 3 1

SEM –III (Credits - 12)

VC 3503 Advertising Basics T MC 3 3

VC 3505 Graphic Design P MC 4 4

VC 3506 Media Culture and Society T MC 5 5

VC 3101 Photography P A(R) 6 4

SEM - IV (Credits - 06)

VC 4505 Script Writing P MC 3 3

VC 4506 Advertising Creativity P MC 3 3

VC 4201 Media Skills in Advertising P A(O) 6 4

VC 4302 Visual aesthetics P EG 3 1

VC 4304 Acting Skills P EG 3 1

SEM – V (Credits – 24+04 )

VC 5515 Visual Analysis T/P MC 6 6

VC 5516 Communication Theories T MC 6 6

VC 5517 Media Research Methods T/P MC 6 6

VC 5518 Development Communication T MC 6 6

VC 5410 Television Production P ES

VC 5411 Visualizing and Illustration P ES

VC 5412 Professional Photography P ES

VC 5413 Copy Writing P ES 6 4

SEM – VI (Credits - 35)

VC 6606 Project P MS 7 8

VC 6607 Study Paper P MS 4 6

VC 6608 Comprehensives P MS 4 6

VC 6653 Internship P SK 6 6

VC 6654 Media Presentation Skills P SK 6 6

VC 6655 Media Management T SK 3 3

M.Sc. VISUAL COMMUNICATION COURSE SYLLABUS

(2008-2009)

CODE SUBJECT TITLE T/P CATE CRE H/W

SEM - I (Credits 22)

VC 1800 Image and Imagination T MC 4 5

VC1808 VC1809

Television Production-I / Computer Graphics-I /Design-I/ Photography (one of the four)

P ES 4 6

VC1810 Visual Design P MC 4 5

VC1811 Contemporary Advertising P MC 4 5

VC1812 Information and Communication Technologies

T MC 3 4

VC1814 Communication and Culture T MC 3 4

SEM - II (Credits 23)

VC2801 Development Communication T MC 4 5

VC2802 Theories of Visual Analysis T MC 4 5

VC2809 Film Theories T MC 3 4

VC2810 Media Management T/P MC 3 4

VC2811 Science and Art of Sound P MC 3 4

VC2812 VC2813

Television Production-II/Computer Graphics-II/ Design-II/ Photography-II (One of the four)

P ES 4 6

Media Issues and Trends P ED 2 2

SEM - III (Credits 22)

VC3808 Communication Research Methods T MC 5 6

VC3809 Media Effects and Ethics T MC 5 6

VC3810 Writing for Media P MC 4 6

VC3811 Public Relations P MC 4 6

VC3812 VC3813

Television Production-III/ Computer Graphics-III/Design-III/ Photography-III (One of the four)

P ES 4 6

SEM - IV (credits 23)

VC4803 Comprehensives P MC 5 6

VC4804 Study Paper P MC 5 6

VC4805 Project P MC 6 8

VC4806 Internship P SK 5 6

VC4807 Professional Practice P SK 2 4

PROMINENT ALUMNI

Ours shine in the academic field and the Media industry. They bring laurels to the department. SOME OF THEM ARE …….. Jayam Ravi (Actor) John Vijay (Actor) Kavitha Ganesh (Dean, MOP Vaishnav College) Kumararaja (Film Director) Poorani (HOD, Ethiraj College) Pradeep Milroy Peter (Program Manager,

Vijay TV) Pushkar Gayatri (Film Directors) Ram (Advertising Photographer) Richard M Nathan (Cinematographer) Sharmila Christy (HOD, Women’s Christian College) Soundar (Cinematographer) Sydney (Fashion Designer) Vijay (Actor) Vishal (Actor) Vishnuvaradan (Film Director) Vijay Anand (Human resource, Manger, Zee TV) Vijay Antony (Music Director & Actor)