• Consolidated loyalty platform, designed for any type of

business;

• A tool for building loyalty programs depending on the

business specifics;

• Ability to easily create and effectively manage diverse

and attractive loyalty programs;

• The best way to build long-term and stable

relationships with the customers;

• Ability to attract new clients.

What is Loyax?

Loyax Major Goals

Retain. Repeat. Reward

Goal №1 is acquisition of information relating to

customers' spending habits and patterns.

Goal №2 is to actively cultivate loyalty among customers

to ensure they continue patronizing the business.

Retain your clients

Repeating purchases

Reward your customers

Cloud solution Scalability

What does Loyax stand for? Technical advantages

What does Loyax stand for? Functional advantages

• One stop builder for all major

loyalty programs (discounts, bonus, punch, points exchange between group of businesses, etc.)

• Self-managed platform and customization

• No investment in own software, hardware and admin staff

What does Loyax stand for? Business advantages

• Customer segmentation

• Business Intelligence reports (consumer behavior patterns)

• Enhancing communication channels with social and digital media (e-mail, SMS, Facebook, mobile devices, etc.)

• Punch card

– Punch Card is a loyalty program that allows the visitor to use a certain

service or buy certain product fixed number of times, for some period of

time and probably be rewarded by the business client.

• Bonus program

– The purchase of certain products rewards the customer with fixed amount

of "club points" (bonus points). Having those, the client can trade them for

products or discounts that the business specified in advance.

• Package program

– The business client can offer set of products on a price lower than the total

of selling those individually. To manage such promotions businesses will

setup package programs with Loyax.

Features (1)

• Cross-points exchange

– Exchanging points is designed for good "valuation" of a customer’s loyalty

points, thus giving greater value to end users and the opportunity to

redirect / sharing of customers between different businesses.

• Lottery

– The purchase of a product will guarantee customers participation in a

lottery. The more of that product the client buys, the bigger chance to win

the lottery the client has.

• Vouchers

– Loyal customers can receive or buy online vouchers for certain products or

discounts.

• Gift cards

– Customers can buy products and services online and push those to

another account as a gift.

Features (2)

Enterprise Edition (Integration with ERP and POS)

Component Sirma Third-party partner

Tablet ˅

SIM card (data) ˅

Loyax mobile application for the tablet ˅

Loyax platform as a service ˅

Loyax cards ˅

E-mails ˅

SMS v

Marketing materials ˅

Basic Edition (bundle for SME)

Clients: How do end clients use Loyax?

Clients: Use the smartphone to reach

Loyax

Mobile applications for Android and

iOS are available with the following

basic features:

• LBS (Location Based Service) for

positioning the customer and

indicating the nearest Loyax stores;

• Up to date information about the

collected loyalty points and available

rewards;

• QR code and barcode that replaces

the physical need of hand-held cards.

Main benefits for the businesses: • Reaching a huge pool of customers

• Cost effective cloud solution

• Starting of own loyalty program from day one

• Shared points can be spent into either merchant that participate in a business group

• Promote their business through the Loyax portal

• Add social power into their communication

Main benefits for the clients: • One loyalty card for multiple venues

• Spend collected points everywhere in a single merchant or a business group

• Be individually approached by targeted messages

Loyax benefits in brief

Thank you! If you have any further questions, we would be happy to address them.

Sirma Solutions JSC

135 Tsarigradsko Shosse Blvd., Floor 3

1784 Sofia, Bulgaria

Tel. +359-2-976-8310

Email: sales@loyax.com

http://www.loyax.com

Winner in category “Business Development”