Loyal Housing - Corporate Identity Manual

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CORPORATE IDENTITY MANUAL LOYAL HOUSING DEVELOPMENTS (P) LTD.,
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Transcript of Loyal Housing - Corporate Identity Manual

  • CORPORATE IDENTITY MANUAL

    LOYAL HOUSING DEVELOPMENTS (P) LTD.,

  • CORPORATE IDENTITY MANUAL

    Using the manual

    1 Readthis brand manualthoroughly

    2 Understandthe guidelinescorrectly

    3 Applytthe guidelinesconsistently

    Along with its employees, the brand identity is a companys most important asset. Use the guidelines well to create one consistent image of the LOYAL HOUSING DEVELOPMENTS (P) LTD., brand. Your custodianship will help us build on the heritage of the past and create a new energetic future.

  • CORPORATE IDENTITY MANUAL

  • CORPORATE IDENTITY MANUAL

  • CORPORATE IDENTITY MANUAL

    Logo elements and size

    Wordmark

    Symbol

    Lowest permissible logo height is 9 mm for print and50 pixels for online applications.The minimum size may vary depending on the printingprocess technology or materials used. Please carry outreproduction testing where necessary toestablish the optimum size for your use.Kindly ensure that sharpness, clarity andreadability is maintained.

    (ii)

    The LOYAL HOUSING DEVELOPMENTS (P) LTD., logo consistsof the symbol and the wordmark.We can never separate the symbol and the wordmarkand the relation, proportion and distance betweenthem should never be distorted.These elements should always be usedtogether as a single image

    (i)

    Print: 9 mm heightScreen: 50 pixels height

  • CORPORATE IDENTITY MANUAL

    Clear Space

    Do not put any text or graphics within the clear-space.To calculate the clear-space, take x-height as the heightof the alphabet m. Then leave a space equal to thex-height as shown in the diagram.

    x-height

    x-height

  • CORPORATE IDENTITY MANUAL

    Colour Usage

    CMYK and Pantone values are to be usedfor offset printing. For other uses suchas screen printing or digital vinyl/flexprinting, always proof the colours andvisually match to the Pantone colours.Colour swatches are provided at theend of the manual

    FOR PRINTUse PANTONE FORMULA (Coated)and CMYK Always match to the Pantone valuespecified with each colour.If Pantone cannot be used, the CMYKequivalent can also be used.

    FOR SCREENUse RGB and HEX (Web Safe)RGB values are suitable for screen.Web safe colours should only be used inextreme conditions, when other optionsare unavailable.

    PANTONE 418CC0 M0 Y0 K80R88 G89 B91

    PANTONE 7406CC0 M15 Y100 K5R244 G201 B0

  • CORPORATE IDENTITY MANUAL

    Correct usage: Dos

    Primary application

    Alternate black & white application

    Alternate application with other colours

  • CORPORATE IDENTITY MANUAL

    Correct usage: Donts

    Never Compress horizontaly

    Never Compress vertically

    Do not interchange the primary colours

    Do not apply any Gradients

    Do not apply any 3D effects

  • CORPORATE IDENTITY MANUAL

    Typography(i) House Font

    Our house font is Helvetica, which should be used for overall brandcommunication. The Helvetica family consists of sets that can be used for bothprint and online publishing.

    ABCDEFGHIJKLM

    NOPQRSTUVWXYZ

    abcdefghijklm

    nopqrstuvwxyz

    01234567890

    ~`[email protected]#$%^&*()_+-

    =[]{}:;,./?

  • CORPORATE IDENTITY MANUAL

    Typography(ii) Helvetical Family

    Use the house font for all printed materials of LOYAL HOUSING DEVELOPMENTS (P) LTD.,such as publications, periodicals and collaterals.It is available in Post-Script format which can be identified with this icon.

    Helvetica

    HelveticaHelvetica Regular

    Helvetica Bold

    Helvetica ItalicHelvetica Bold Italic

    Helvetica Italic

    Helvetica Bold Italic

    Helvetica Narrow Helvetica Narrow

    Helvetica Narrow Helvetica Narrow Bold

  • LOYAL HOUSING DEVELOPMENTS (P) LTD.,Plot No.1402, H-Block, 15th Main Road, Anna Nagar, Chennai - 600 040.

    Ph: 044 2616 2511 Fax: 044 2616 2500 Email ID: [email protected] Website: www.loyalhousing.com