Loyal Housing - Corporate Identity Manual

CORPORATE IDENTITY MANUAL

LOYAL HOUSING DEVELOPMENTS (P) LTD.,


Using the manual

1 Readthis brand manualthoroughly

2 Understandthe guidelinescorrectly

3 Applytthe guidelinesconsistently

Along with its employees, the brand identity is a company’s most important asset. Use the guidelines well to create one consistent image of the LOYAL HOUSING DEVELOPMENTS (P) LTD., brand. Your custodianship will help us build on the heritage of the past and create a new energetic future.


Logo elements and size

Wordmark

Symbol

Lowest permissible logo height is 9 mm for print and50 pixels for online applications.The minimum size may vary depending on the printingprocess technology or materials used. Please carry outreproduction testing where necessary toestablish the optimum size for your use.Kindly ensure that sharpness, clarity andreadability is maintained.

(ii)

The LOYAL HOUSING DEVELOPMENTS (P) LTD., logo consistsof the symbol and the wordmark.We can never separate the symbol and the wordmarkand the relation, proportion and distance betweenthem should never be distorted.These elements should always be usedtogether as a single image

(i)

Print: 9 mm heightScreen: 50 pixels height


Clear Space

Do not put any text or graphics within the clear-space.To calculate the clear-space, take ‘x-height’ as the heightof the alphabet ‘m’. Then leave a space equal to the‘x-height’ as shown in the diagram.

x-height

x-height


Colour Usage

CMYK and Pantone values are to be used

for offset printing. For other uses such

as screen printing or digital vinyl/flex

printing, always proof the colours and

visually match to the Pantone colours.

Colour swatches are provided at the

end of the manual

FOR PRINT

Use PANTONE FORMULA (Coated)

and CMYK Always match to the Pantone value

specified with each colour.

If Pantone cannot be used, the CMYK

equivalent can also be used.

FOR SCREEN

Use RGB and HEX (Web Safe)

RGB values are suitable for screen.

Web safe colours should only be used in

extreme conditions, when other options

are unavailable.

PANTONE 418CC0 M0 Y0 K80R88 G89 B91

PANTONE 7406CC0 M15 Y100 K5R244 G201 B0


Correct usage: Do’s

Primary application

Alternate black & white application

Alternate application with other colours


Correct usage: Dont’s

Never Compress horizontaly

Never Compress vertically

Do not interchange the primary colours

Do not apply any Gradients

Do not apply any 3D effects


Typography(i) House Font

Our house font is Helvetica, which should be used for overall brandcommunication. The Helvetica family consists of sets that can be used for bothprint and online publishing.

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

01234567890

~`!@#$%^&*()_+-

=[]{}:;”,.<>/?


Typography(ii) Helvetical Family

Use the house font for all printed materials of LOYAL HOUSING DEVELOPMENTS (P) LTD.,such as publications, periodicals and collaterals.It is available in Post-Script format which can be identified with this icon.

Helvetica

HelveticaHelvetica Regular

Helvetica Bold

Helvetica Italic

Helvetica Bold Italic

Helvetica Italic

Helvetica Bold Italic

Helvetica Narrow Helvetica Narrow

Helvetica Narrow Helvetica Narrow Bold

LOYAL HOUSING DEVELOPMENTS (P) LTD.,Plot No.1402, H-Block, 15th Main Road, Anna Nagar, Chennai - 600 040.

Ph: 044 2616 2511 Fax: 044 2616 2500 Email ID: [email protected] Website: www.loyalhousing.com

Loyal Housing - Corporate Identity Manual

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