Lowe’s Companies Inc.
description
Transcript of Lowe’s Companies Inc.
![Page 1: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/1.jpg)
Lowe’s Companies Inc.
By Crystal Cornelius BUSI 1200 Section 602
![Page 2: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/2.jpg)
Do-it-yourselfers
Small volume
Assistance purchasing products
Complete projects on own
Contractors
Large volume
Usually know what they are looking for
Vs.
![Page 3: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/3.jpg)
Began 1946 in Wilkesboro, NC.
Initially involved with professional builders.
After its first billion dollar sales year, the company’s focus turned do-it-yourself homeowners (Lowes).
Brief Company Overview
![Page 4: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/4.jpg)
To “provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement.”
Company Vision
![Page 5: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/5.jpg)
Wi-Fi is all Lowe’s stores to bring up projects on Wi-Fi enabled devices.
Associates have iPhones to aid in helping customers meet their needs (Castellanos).
Technology and the Customer Experience
![Page 6: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/6.jpg)
Lowe’s has a focus on women shoppers with: Wider aisles Effective organization Brightly lit aisles Bright and fun displays
and commercials Whole room displays
(Clemons)
Lowe’s and Women Shoppers
![Page 7: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/7.jpg)
Offers Build and Grow kids clinics
Kids make a wooden project
Take home apron, goggles, and patch
Lowe’s and Kids
![Page 8: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/8.jpg)
Consumer Credit Card Offers consumers a
credit card
5% off everyday purchases
If spend more than $299, pay no interest for six months
![Page 9: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/9.jpg)
Build profiles of each room in the house
Updates on when filters need to be changed
Records paint bought in the past
Can ask project questions from home
myLowes
![Page 10: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/10.jpg)
Departments clearly distinguished Project ideas for do-it-yourselfers How-to projects for each room in the house How-to videos Buying guide Project calculator
Lowes.com
![Page 11: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/11.jpg)
Lowe’s has advantage in homeowner market
Lowe’s store layout is customer-centric Home Depot’s store layout is like a
warehouse Home Depot switched plan for associates
to focus more on consumers Home Depot introduced Martha Stewart
products to draw in women shoppers
Home Depot Plays Catch-Up
![Page 12: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/12.jpg)
![Page 13: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/13.jpg)
Castellanos, Dalina. "Customer Service Push at Home Depot, Lowe's and Rivals Paying off." Los Angeles Times. Los Angeles Times, 15 Aug. 2012. Web. 27 Sept. 2012. <http://articles.latimes.com/2012/aug/15/business/la-fi-home-improvement-20120815>.
Clemons, Maureen. "Lowe's Knows Women." Brogan & Partners Convergence Marketing. Brogan & Partners, 21 May 2012. Web. 27 Sept. 2012. <http://www.brogan.com/blog/lowes-knows-women>.
Dan, Avi. "How Lowe's Plans To Revolutionize Its Customer Experience." Forbes. Forbes Magazine, 26 Sept. 2011. Web. 27 Sept. 2012. <http://www.forbes.com/sites/avidan/2011/09/26/how-lowes-plans-to-revolutionize-its-customer-experience/>.
"Lowe's Companies, Inc. History." History of Lowe's Companies, Inc. â ��FundingUniverse. Funding Universe, n.d. Web. 01 Oct. 2012. <http://www.fundinguniverse.com/company-histories/lowe-s-companies-inc-history/>.
Lowe's Investor Relations. Lowe's Companies Inc., n.d. Web. 27 Sept. 2012. <http://phx.corporate-ir.net/phoenix.zhtml?c=95223&p=irol-IRHome>.
Ramos, Rachel Tobin. "Home Depot Woos Women Shoppers with Martha Stewart Alliance." The Atlanta Journal-Constitution. Cox Media Group, 19 Mar. 2010. Web. 27 Sept. 2012. <http://www.ajc.com/news/business/home-depot-woos-women-shoppers-with-martha-stewart/nQdSq/>.
References
![Page 14: Lowe’s Companies Inc.](https://reader036.fdocuments.in/reader036/viewer/2022062302/56816978550346895de1696b/html5/thumbnails/14.jpg)
Questions?