Low Price Skates Redesign
-
Upload
jacqie-callahan -
Category
Documents
-
view
221 -
download
2
description
Transcript of Low Price Skates Redesign
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
Low Price Skates Redesign
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
Low Price Skates Redesign
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
CREATIVE BRIEF
BACKGROUND:We will be remodeling www.lowpriceskates.com a roller skate e-commerce website. We believe that the current layout is confusing, repetitive and to bright. Our new version will tone the colordown and give a new age retro look. We aim to make shopping for the skate or your choice,easy and comfortable for any user by eliminating repetitive content and making the search for your skates very clear and easy.
TARGET AUDIENCE:-Novice skaters looking for the right roller skates.-Adults buying roller skates for their children.-competitive roller skaters-recreational roller skaters
OBJECTIVES:We want our target audience to feel like THIS is the place to buy there roller skates. We wantthem to not feel overwhelmed upon entering and have no hesitationwhen browsing through roller skates and checking out after their purchase.
TONE:Will have a retro feel to it. Not a tacky retro but a fun new age retro.
MEDIA:E-commerce website
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
COMPETITIVE ANALYSIS
NEWSKATES.COM
SKATES.COM
SKATEMALL.COM
DISCOUNTSKATEWEAR.COM
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
COMPETITIVE ANALYSIS
COLOR PALLET BLUE & GRAY
TOP/ SIDE
YES
LEWISVILLE, TX
$$
SLOW-MEDIUM
YELLOW & RED
TOP & SIDE
YES
LEWISVILLE, TX
$$
MEDIUM
BLACK, GRAY & YELLOW
TOP & SIDE
YES
SAN FRANSISCO, CA
$$
MEDIUM
PINK & LAVENDER
TOP / LINKS
YES
PHOENIX, AZ
$$
MEDIUM
NAVIGATION
SEARCH
LOCATION
PRICE POINT
PERFORMANCE
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
MOOD BOARD
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
LOGO SKETCHES
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
LOGO FINALS
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
STYLE GUIDE
TITLES- Raspoutine DemiBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BODY - Helvetica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
R = 204G = 181B = 155
R = 209G = 34B = 63
R = 0G = 162B = 152
C = 1M =14Y = 27K = 21
C = 15M =100Y = 79K = 0
C = 100M = 5Y = 51K = 0
Regular Black
Paper White
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
DIMENSIONS
960 px
600 px
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
SITE MAP
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
IPAD
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
IPHONE
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WORKS CITED
Google. “Google Images.” Google Images. All Images Used, n.d. Web. 21 Nov. 2012. <http://www.images.google.com/>.
Low Price Skates. “ROLLER SKATES.” (Roller Skates) (Speed Skates) = Low Price Skates. Low Price Skates, n.d. Web. 21 Nov. 2012. <http://www.lowpriceskates.com/>.
Newskates. “Ice Skates / Inline Skates / Roller Skates / Quad Speed Skates / Kids Skates / Derby Skates / Skate Boots.” New Skates Ice Skates Roller Skates Hockey Skates Inline Skates Speed Skates NewSkates.com. New Skates, n.d. Web. 21 Nov. 2012. <https://www.newskates.com/>.
Pro Edge Sports. “Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear.” Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear. Pro Edge Sports, n.d. Web. 21 Nov. 2012. <http://www.discountskatewear.com/>.
Skate Mall. “Roller Skates & Ice Skates @ SkateMall (FREE SHIPPING).” Roller Skates & Ice Skates @ SkateMall (Free Shipping). Skate Mall, n.d. Web. 21 Nov. 2012. <http://www.skatemall.com/>.
Skates. “Skates.com Provides Inline Skates, Ice Skates, and Roller Skates.” Skates.com Provides Inline Skates, Ice Skates, and Roller Skates. Skates.com, n.d. Web. 21 Nov. 2012. <https://www.skates.com/>.