Low fidelity data mining for planners, from Planning-ness 2014
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Transcript of Low fidelity data mining for planners, from Planning-ness 2014
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HELLO, MY NAME IS IAN FITZPATRICK. PLANNER DATA SCIENTIST DEVELOPER
PLANNING-NESS PDX 2014
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HELLO, MY NAME IS @IANFITZPATRICK. PLANNER DATA SCIENTIST DEVELOPER
PLANNING-NESS PDX 2014
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MY JOB IS TO HELP ORGANIZATIONS BUILD TOOLS AND SYSTEMS THAT ENABLE THEM TO SEE THE WORLD THROUGH THE EYES OF THEIR USERS.
PLANNING-NESS PDX 2014
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LET’S GET EXCITED ABOUT WHAT WE CAN DO AND MAKE WITH DATA BY STARTING WITH A FEW THINGS THAT I’M GOING TO GIVE TO YOU.
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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GET EXCITED ANDMAKETHINGS
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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MOST DATA DOESN’T EXIST YET — AT LEAST NOT IN A FORM WE RECOGNIZE.
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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?DO MOST RUNNERS CARRY A SMARTPHONE WITH THEM WHEN THEY HEAD OUT FOR A RUN
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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?WHAT DO WE KNOW ABOUT THE RELATIONSHIPS BETWEEN RUNNERS AND THEIR PHONES
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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QUANTITATIVE VS. QUALITATIVE IS A FALSE CHOICE. THEY ARE INTENDED TO FUEL ONE ANOTHER.
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
MINES GIVE US ORE, NOT BARS OF IRON.
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WE ARE LOOKING FOR THE TRUTH WE ARE LOOKING FOR ANSWERS WE ARE LOOKING FOR THE INTERESTING
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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THE INTERESTING? !
THE UNANTICIPATED AT SCALE THE MOST TYPICAL THE LEAST TYPICAL OUTSIDERS THAT LOOK LIKE INSIDERS
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
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?SO WE’VE GOT THIS BIG PILE OF INFORMATION…WHERE DO WE GO TO FIND THE INTERESTING
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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CONVERT A RANGE OF RICH DATA AND DATATYPES TO A COMMON STRUCTURE WE CAN USE TO COMPARE IT.1)
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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CONVERTING TO BINARY ALLOWS US TO MEASURE IT DISPASSIONATELY AND OBJECTIVELY. !
THINK OF IT AS BEGINNER’S MIND.
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
AGE 13: !
UNDER 15 OVER 12 OLD ENOUGH TO SEE A PG-13 MOVIE OLD ENOUGH TO BE ON FACEBOOK BORN IN THE 1990’S NOT A DRIVER DOESN’T UNDERSTAND BUFFY REFERENCES
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ONCE THE DATA HAS A COMMON FORM, WE CAN BEGIN TO DERIVE OUR OWN CASES AND ASSOCIATIONS FROM IT.2)
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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ALMOST ANY INFORMATION CAN BE CONVERTED TO ONE OR MORE BINARY DATA POINTS
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
ZIP CODE 97218 + VOLVO OWNER: !
URBAN VEHICLE OWNER URBAN EUROPEAN VEHICLE OWNER URBAN UPSCALE VEHICLE OWNER? GENTRIFER?
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DERIVATION IS AN ART. YOU WILL GET BETTER AT IT. IT GETS MORE INTERESTING WHEN IT BEGINS TO COMPOUND.
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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INTRODUCE NEW, OUTSIDE DATA INTO THE EQUATION.3)
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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?“I WONDER HOW __________ IS RELATED TO __________”
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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POPULATION DENSITY, AVERAGE RAINFALL, BIRTH RATE, COST OF LIVING, AIR QUALITY, WATER TABLES, SALES DATA, AVERAGE HOME PRICE, BOOK SALES, PRODUCT RECALLS AND GAS PRICES.
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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BUZZDATA THE CENSUS BUREAU DATA.GOV DATA MARKET FREEBASE GOOGLE PUBLIC DATA INFOCHIMPS SOCRATA […]
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
“I WONDER HOW __________ IS RELATED TO __________” !
CUSTOMER SATISFACTION w/ AN AUTOMOTIVE BRAND? CUSTOMER SALES DATA FOR A SKATE BRAND? A MEMBERSHIP SURVEY OF A LARGE URBAN LIBRARY? TROOP SATISFACTION DATA ON US MILITARY INSTALLATIONS? RENEWAL REGISTRATION DATA FOR MUSEUM MEMBERSHIPS? CLICK-THROUGH ON A CAMPAIGN FOR A DIAPER BRAND? MEMBERSHIP RENEWAL RATE FOR A WAREHOUSE CLUB? RETENTION RATE FOR AN ONLINE UNIVERSITY?
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
THIS WILL CHANGE THE WAY YOU CAPTURE DATA — AND THE DATA YOU CAPTURE — FOREVER.
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LOWERING THE COST OF ASKING A QUESTION INCREASES THE LIKELYHOOD THAT WE’LL ASK IT IN THE FIRST PLACE
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
$499.00 USER DATA FROM A FEW THOUSAND PEOPLE + $24.99 WUFOO SURVEY + $0.00 OPEN DATABASE + $0.00 JAVASCRIPT + $0.00 MATH, YO !
$523.99
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WHEN THAT COST APPROACHES ZERO, YOUR CAPACITY TO WORK WITH DATA IS LIMITED ONLY BY PROCESSING POWER AND YOUR CURIOSITY.
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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RUN THE NUMBERS.4)PLANNING-NESS PDX 2014 | photo from Vintage Portland
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LOOK FOR THE UNANTICIPATED5)PLANNING-NESS PDX 2014 | photo from Vintage Portland
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PLANNING-NESS PDX 2014 | photo from Vintage Portland
DECIDING THAT WE’RE IN PURSUIT OF QUESTIONS, NOT TRUTH, CREATES OPPORTUNITY.
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A PARTY FAVOR:
PLANNING-NESS PDX 2014 | photo from Vintage Portland
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THANK YOU KINDLY. @IANFITZPATRICK BEALMIGHTY.COM WINDING.CO
PLANNING-NESS PDX 2014