IntroductionThe first drugstore established is 2Ms drugstore in the Poblacion San Isidro Nueva Ecija. It is established on 1950.The owner of the drugstore is Maxima S. Sicat. The drugstore is a store that sells health care product and medicine. Customers can buy both over the counter and prescription medication at a drugstore. It is not uncommon for drugstores to carry other frequently used household products and medicine. The MJVE drugstore (Marry Joyce Velarta Estrada) in the Poblacion San Isidro established on 1989. The starting capital of the business is 100,000. The owner of the drugstore is Cherry Ann Estrada, the pharmacist. After a few years, she migrates to New Zealand. And the manager of the MJVE Drugstore is her mother named Corazon J. Estrada. And they sell my any kinds of medicine that needs young and adult people. MJVE Drugstore is offering afford medicine and more companies offering this product. Because of good quality and they have good customer relationship. Most drugstores also carry an assortment of other health and beauty products, and some carry many other products such as groceries and etc. Some drugstore may obtain the majority of their revenue from these additional products.Entrepreneurship 10 Strategic Management MJVE DrugstorePoint of ViewThe drugstore was put up 25 years ago. And the owner of the MJVE Drugstore is Cherry Ann Estrada, the Pharmacist. The starting business capital is 100,000. And after a few years, she migrates to New Zealand. And before she goes to New Zealand, she gave to her mother the drugstore to manage it. They established business because they want to earn money. The first he established the drugstore they will be rent the shop and after a few years,

Statement of the Problem1. More CompetitorsThe problem of most companies is more competitors, because they compete with each other. And they need improved their strategy to beat their competitors.

2. Racing Prices of MedicinesThe second problem of drugstore is raising prices of medicines; need to buy for their customer needs.

3. Differ Competencies

Objectives1. To maintain old customers and add new ones.2. To induce customers to purchase more items.3. To maintain and advance the store by new methods with stand competition.

Swot Analysis Strength1. Good Customer owner relationship2. Good Location Weaknesses1. More competitors Opportunities1. More companies offering this products2. Higher credit limits3. Extended audit limitsThreats1.

Strategies in ActionMarket DevelopmentAdvantages1.2.Disadvantages1.2. Product DevelopmentAdvantages1.2.Disadvantages1.2.

ConclusionConclusionBased on my observation their lots of competitors like MTL Drugstore and etc. and drugstore is having a branch at the Cabanatuan. I think they established that drugstore is to earn money. And someday they want to have a lot of branch of drugstore, because more companies offering to his product. Because of good quality of medicines and they have a customers relationship.

RecommendationMarket development is the process of growing your customer based and establishing your drugstore. Products development works along with market development to help to provide the products that will achieve your market goals.

Market development is a marketing technique aimed at increasing a company market in order to widen the customer base of the selling more products.

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