LOVE/HATE/GAMIFY - Meetupfiles.meetup.com/18891917/LoveHateGamify.pdf · LOVE/HATE/GAMIFY Kelvin...
Transcript of LOVE/HATE/GAMIFY - Meetupfiles.meetup.com/18891917/LoveHateGamify.pdf · LOVE/HATE/GAMIFY Kelvin...
LOVE/HATE/GAMIFYKelvin Newman
Founder of Rough Agenda
Organiser of BrightonSEO
I BOUGHT A FITBIT WHY AM I STILL FAT?
@kelvinnewman
WHO AM I?@kelvinnewman
Digital marketing conference organiser and failing marathon runner
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@kelvinnewman
GeekWish I was
a bit fitter
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“But why are you wearing a Casio calculator watch?
-Member of the audience
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ULTIMATELY THESE ARE EXCUSES
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I’M THE WEAK LINK
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>
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THIS IS IRRATIONAL
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I LIKE BEING ACTIVE
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I LIKE RUNNING
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I LIKE BUYING CLOTHES THAT FIT
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MAYBE IT’S HYPERBOLIC DISCOUNTING
Given two similar rewards, humans show a preference for one that arrives sooner rather than later.
Humans are said to discount the value of the later reward, by a factor that increases with the length of the delay.
THERE’S NEVER BEEN A BETTER DEVICE FOR
MONITORING MY ACTIVITY
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BUT
@kelvinnewman
THERE’S A FINE LINE BETWEEN MOTIVATION
AND NAGGING
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THE DEVICE IS GREAT
THE SOFTWARE IS IMPRESSIVE
I AM USELESS@kelvinnewman
THE RISK
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HYPE CYCLE
THANKS@kelvinnewman