Love Where You Live Supporters Network
description
Transcript of Love Where You Live Supporters Network
Love Where You Live Supporters Network
What it is and how it works
25 September 2013
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Agenda
1. What was the problem we were trying to solve
2. What did we do and why
3. What would we do differently if we did this again
4. What did we learn about working in a more open way to do innovation
5. What we have learned about giving/volunteering that we didn’t know before
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Big Tidy Up 24690
Eco-Schools 18693
B2B Contacts (CRM) 16214
Training/Events database 14000
General Supporters 15,000
Twitter Followers 11,500
Waste Watch 3000
E-Bulletin 2400
Facebook Friends 8000
Eco-Centres 2027
Green Flag applicants/participants 1,704
Green Flag applicants/participants 1,704 Love Where You Live campaign database
1600
Green Flag PR contacts 1,319
Green flag community contacts 1,234
KBT Network 1200
Green Flag assessors 800
Eco Schools volunteers 550
Eco Schools local authority contacts 331
Blue Flag / QCA 67
Blue Flag / QCA 62
Rivercare 3
CGAG 10
124,404
Total Number of Supporters: 124,404
What was the problem we were trying to solve
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What did we do and why?
Create a network for our supporters
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What did we do and why?
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What did we do and why?
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Rewarding our supporters
Traditional Giving Innovation in Giving
What did we do and why?
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Exchange Formula
Number of credits = Number of Units X Pound Parity X Weighing Factor
Giving Act Formula Resulting Credits Issued £10 donation in cash 10 x 1 x 1 10 £10 donation via DD 10 x 1 x 2 20 3 hours BTU 3 x 10 x 2 60 Ordering a poster 1 x 10 x 3 30
What did we do and why?
Mechanics of the credits system
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What did we do and why?
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What did we do and why?
Regional Roadshows
• Delegates registered: 271• Delegates attended: 171 (61.3% of
registered)• Delegate completing questionnaire: 143
(86% of attendees)• Local authority representatives: 38%• Community delegates: 43%• Private sector reps: 15%
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What did we do and why?
Ongoing Testing
I'm quite intrigued about your 'invitations' to become involved in trying to improve communication with supporters. You may be aware that I'm still quite passionate about litter, dog mess
and fly tipping...also that I'm quite critical of previous attempts by Keep Britain Tidy to stem the annual tides of litter
& detritus that soil our roadsides, coasts and tourist sites. Not sure that you will want such critical 'allies' on board to
help, but I am interested and have many ideas about activities and communication
John Woolmer
I am more than willing to be involved in testing the platform. I am a nurse and I formed Rochdale Environmental Action Group in 2012 in an effort
to change attitudes in Rochdale regarding to prolific littering and flytipping on our streets.
Christine Mathewson
I would be very interested in trialing your new online platform and becoming more involved as my current role involves working within local neighbourhoods on a daily basis as an environmental crime enforcement officer.
Sarah Firth
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What would we do differently?
• Start earlier;
• Involve even more people;
• Try not to work on so many different fronts;
• Involve supporters earlier in the process;
• Manage expectations better;
• Have more time!
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What did you learn about working in a more open way to do innovation?
• People are willing to share ideas and potential solutions;
• It’s scary at first but you have to stick with it;
• Ideas are everywhere but not everything works;
• Good ideas can be closer to home than you think;
• It builds trust internally;
• It can worry process-driven people.
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Did you learn anything about giving/volunteering that you didn’t know before?
• People who give time are willing to give more;
• Although some activities seem more valuable than others, care should be taken when allocating value to them;
• Our supporters want more communication and knowledge sharing;
• Online and digital is even more important than we thought;
• Some people would like to be credited for their volunteer work;
• Others want no reward or recognition.
Love Where You Live Supporters Network
What it is and how it works
25 September 2013