#Love isinmyblood twitter report
-
Upload
chris-zimmerman -
Category
Documents
-
view
98 -
download
0
Transcript of #Love isinmyblood twitter report
![Page 1: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/1.jpg)
#LoveIsInMyBlood
ELTON JOHN AIDS FOUNDATIONCAMPAIGN TWITTER ANALYSIS
Chris Zimmerman & Kjeld Hansen
![Page 2: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/2.jpg)
The Celebrity Packet
![Page 3: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/3.jpg)
A Twitter Movement
![Page 4: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/4.jpg)
#loveisinmyblood Campaign: Mindjumpers partnership with CSSL
Mindjumpers' priorities for the EJAF:
● Raise Awareness
● Retweet Campaign
● Hashtag the Movement (the Well)
● AIDS (SIDA, HIV, VIH)
● Link to ejaf websites
● Include in every post: "Please share/retweet"
● Create momentum for an ongoing campaign for 2013
![Page 5: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/5.jpg)
The #loveisinmyblood Campaign: Mindjumpers partners with CSSLMonday, February 11th: - Introduction to campaign- MJ ask for SM analysis from CSSLTue, February 12th: - Gameplanning of the Campaign Timeline- Offered to do post-analysis of Twitter and Facebook (and Instagram) activity- Coordination between Mindjumpers with 5 CSSL team members Wed, February 13th: - Presented twitter tools (and training) to Mindjumpers- Conceptualisation of Mindjumpers DashboardsThursday-Friday, February 14-15th: - 10:00am Campaign Begins- Twitter activity monitored and analysed from ITM - Mindjumpers creating live content on behalf of the Elton John AIDS Foundation
![Page 6: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/6.jpg)
#loveisinmyblood Campaign: Mindjumpers partnership with CSSL
● Collaborative observation and analysis with Mindjumpers
● Provided basic training with social media tools to MJ employees
● Helped conceptualise observation and analysis in the "War Room"
● Provided real-time statistics, reporting and post-analysis
![Page 7: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/7.jpg)
TOOLSPre-analysis, Raw Data and AlertsFollowerWonk Crosswall, Mapping, KI, Follower Data
Twitter Counter Growth Predictions
SocialBro Timing Calendar
Socialbakers Macro Statistics
Tweet Archivist Logs and reports
Sodato Raw Data & Social Data Analysis
Quintly Facebook Backup Tracking & Metrics
If This Then That (IFTT) Recipe Celebrity-Hashtag Alerts
Topsy Comparisons & Daily Twitter Alerts
Nitrogram Daily Instagram Alerts
![Page 8: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/8.jpg)
TOOLSLive Campaign and Post-AnalysisFollow the Hashtag User/#-tag usage
Gramfeed Instagram Map & Monitoring
NodeXL Network Analysis
Sentiment140 Polarity & Monitoring
SocialBro Realtime Activity, Growth, Language
Topsy Pro Analytic Activity, Geography, Exposure
Trends Map Where Topics are Trending
Tweet Ping World Twitter Clock & Meter
Tweet Charts Buzz, Sentiment, Language, Photos
Tweet Reach Reach, Exposure, Top 50 Influencers
![Page 9: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/9.jpg)
TOOLSPurchased for Archiving & Real-time
SocialBro● Dashboarding & Live Stats● Key Influencer Targeteing
Topsy Analytics Pro● Exposure Statistics
TweetArchivist - 20 Archives● 14 Celebrities + 6 Keywords/Hashtags● 19 x Three-day Accounts + 1 x Pro (ongoing)
![Page 10: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/10.jpg)
Primary FocusAreas of Inquiry & Analysis
Goal : Raising Awareness
How effective was the campaign at spreading the message about HIV AIDS on both Facebook and Twitter?
○ Magnitude of Message (#hashtag)○ Growth of Foundation (@ejaflondon)○ Volume of Aids Chatter○ Sentiment of Aids Discussion
![Page 11: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/11.jpg)
Special Reports (for Pre/Post Analysis)
● CELEBRITIES : Which celebrities will gain the most from their involvement? (14 Planned Celebrities with 29m followers and 38m fans)
● COUNTRIES : Is it possible to predict which countries the outbreak will disseminate to, or where to target the campaign message?
![Page 12: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/12.jpg)
TWITTER REPORT
Contents:
● Country Targeting (Pre-Analysis)
● Aids Momentum
● Measuring The Foundation - @EJAF
● Monitoring the Hashtag - #LoveISInMyBlood
● Follower Analysis
● Celebrity After-Effects (Post Analysis)
● Instagram Spillover
● Celebrity Cross-World Analysis (Coming Soon)
● Sentiment Analysis (Coming Soon)
![Page 13: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/13.jpg)
COUNTRIES FOR CAMPAIGNING
![Page 14: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/14.jpg)
Celebrity Presence Twitter UsageCombination of all 19 celebrity followers, sorted by country. Countries with the highest exposure to Twitter
Source : Topsy Pro
Celebrity & Twitter Countries
![Page 15: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/15.jpg)
Estimated HIV Prevalence (UN 2011)
![Page 16: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/16.jpg)
#aids
February 14th
February 15th
Source : TweetCharts
![Page 17: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/17.jpg)
Influential Tweet Links for "Aids"Source : Topsy Analytics - Free Version
![Page 18: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/18.jpg)
"AIDS" "HIV" "SIDA" MentionsSource : Topsy Analytics - Free Verison
![Page 19: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/19.jpg)
@ejaflondon
![Page 20: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/20.jpg)
@ejaflondon
● Averages 11 followers / day● Prediction : 262 days to achieve 13,200
followers*● Achieved 13,948 during launch● 3,519 new followers (34% growth)
*according to TwitterCounter
![Page 21: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/21.jpg)
Exposure Levels of the CampaignSource : Topsy Analytics - Free Verison
![Page 22: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/22.jpg)
Top LinksSource : Topsy Analytics - Free Verison
![Page 23: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/23.jpg)
Following the HashtagSource: FollowTheHashtag
![Page 24: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/24.jpg)
#hashtags monitored
#LoveIsInMyBlood#LoveIsInYourBlood#EJAF#EltonJohnAIDSFoundation#AIDS#HIV#AiWeiwei#EltonJohn#Blood#SirEltonJohn#EndAIDS
![Page 25: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/25.jpg)
Volume of Tweets During Launch
![Page 26: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/26.jpg)
Top 25 Posters
![Page 27: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/27.jpg)
Admin #loveisinmyblood Tweets
tweet rate (buzz)
How does a hashtag go from0-to-60in 10 hours?Source: FollowTheHashtag
![Page 28: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/28.jpg)
Following the Hashtag
![Page 29: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/29.jpg)
10:00
![Page 30: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/30.jpg)
11:00
![Page 31: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/31.jpg)
12:00
![Page 32: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/32.jpg)
13:00
![Page 33: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/33.jpg)
14:00
![Page 34: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/34.jpg)
15:00
![Page 35: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/35.jpg)
16:00
![Page 36: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/36.jpg)
17:00
![Page 37: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/37.jpg)
19:00
![Page 38: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/38.jpg)
20:00
![Page 39: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/39.jpg)
Buzz - #loveisinmyblood
Simple buzz rate of tweet volume over time* (Hubermann)
FollowTheHashtag Averages 0-to-20 Tweets / Hour
![Page 40: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/40.jpg)
Buzz - #loveisinmyblood
TweetCharts Samples
Day 1 (9am to 10pm)● 1 tw / hour (Morning)● 1 tw / minute (Afternoon)● 5 tw / hour (Evening)
Day 2 (8am to 6pm)● 60 t/hr > 30 t/hr
*based on a rolling sample of 500 tweets using TweetCharts
![Page 41: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/41.jpg)
The Outbreak - Trending on Twitter
![Page 42: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/42.jpg)
19:00 Sydney, Rio
![Page 43: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/43.jpg)
21:00 New York
![Page 44: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/44.jpg)
22:30 Chicago, Toronto, Mexico City
![Page 45: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/45.jpg)
9:00am L.A., Paris, Manchester
![Page 46: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/46.jpg)
Top 10 Trending London (2:00pm)
![Page 47: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/47.jpg)
Top 10 Trending UK (5:00pm)
![Page 48: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/48.jpg)
#loveisinmyblood languages
Day 1 (Morning)Spanish Minority > 15%
Day 1 (Evening)Multilingual > 25%
Day 2 (Morning)French Minority < 15%
![Page 49: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/49.jpg)
![Page 50: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/50.jpg)
Language Analysis
![Page 51: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/51.jpg)
keywords monitored
“Love is in my blood”“Elton John AIDS Foundation”EJAFEJAF.comAIDSHIV“Blood drop”“Blood droplet”“Drop of blood”“Droplet of blood”“Bloody finger”“Blood print”“Finger print”
Blood“Elton John”“Sir Elton”“Sir Elton John”“AIDS free future””“End AIDS”“Fight AIDS”“Ai Weiwei”“Love is the cure”“David Furnish”“Love is in our blood”“Love is in the blood
![Page 52: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/52.jpg)
Tweet Archive: Corresponding Topics
![Page 53: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/53.jpg)
Tweet Archive: Word Associations
![Page 54: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/54.jpg)
Impressions: #loveisinmyblood and #loveisinyourblood
Gross Impressions: Shown 97,573,644 times in users' timeline within time period
![Page 55: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/55.jpg)
Impressions: #loveisinmyblood and #loveisinyourblood for US and UK
Gross Impressions: Shown 87,139,393 times in users' timeline within time period
![Page 56: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/56.jpg)
Impressions: Elton
Gross Impressions: Shown 72,902,682 times in users' timeline within time period
![Page 57: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/57.jpg)
Impressions: Elton for US and UK
Gross Impressions: Shown 22,699,178 times in users' timeline within time period
![Page 58: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/58.jpg)
Impressions: Elton for WorldFollowing countries had many impressions for Elton, which did not necessarily include the hashtags● Brazil: Times shown in users' timeline between
February 13th - 15th 2013: 3,847,979 times● Venezuela: Times shown in users' timeline between
February 13th - 15th 2013: 28,528,273 times● Spain: Times shown in users' timeline between
February 13th - 15th 2013: 2,437,982 times● Mexico: Shown in users' timeline between February
13th - 15th 2013 4,220,006 times● Argentina: Times shown in users' timeline between
February 13th - 15th 2013: 1,196,205 times
![Page 59: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/59.jpg)
Impressions: Elton and EJAFs
Gross Impressions: Shown 144,917,916 in users' timeline within time period
![Page 60: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/60.jpg)
Impressions: Elton and EJAFs for US and UK
Gross Impressions: Shown 86,215,839 in users' timeline within time period
![Page 61: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/61.jpg)
Elton, EJAFs, #loveisinmyblood, and #loveisyourblood
Gross Impressions: Shown 242,091,560 in users' timeline within time period.
![Page 62: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/62.jpg)
Elton, EJAFs, #loveisinmyblood, and #loveisyourblood for US and UK
Gross Impressions: 173,402,702 times shown in users' timeline within time period
![Page 63: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/63.jpg)
Impressions: Elton, EJAFs, Hashtags, and Celebs
Gross Impressions: 977,296,206 times shown in users' timeline within time period
![Page 64: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/64.jpg)
Impressions: Elton, EJAFs, Hashtags, and Celebs for US and UK
Gross Impressions: 737,002,550 times shown in users' timeline within time period
![Page 65: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/65.jpg)
usage of #loveisinmyblood tweets
40% of tweets had photos (or video)
85% Unique Tweets [84-86%]85% Retweet rate [83-88%]88% Used a @mention [86-91%]
![Page 66: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/66.jpg)
Sentiment AnalysisSource : TweetMood
![Page 67: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/67.jpg)
#loveisinmyblood
![Page 68: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/68.jpg)
@ejaflondon
![Page 69: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/69.jpg)
@EJAF FOLLOWERS
![Page 70: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/70.jpg)
Network Analysis of a hashtag
![Page 71: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/71.jpg)
Europe EJAF (Before)
liverpool (+2), ireland (+1), scotland (-1)
![Page 72: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/72.jpg)
World EJAF (After)
texas (+2) , florida (-1), toronto (-3), washington (new)
![Page 73: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/73.jpg)
Languages of ejaflondon's followers
● 156 new Spanish followers (previously 4.3%)
● Other also went up by 84 fans (.2%)
● 572 new English fans, but decreasing percentage of the whole.
![Page 74: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/74.jpg)
Bio word cloud of @ejaflondon
TRENDS :social media (+2) music lover (-2)mother (+1) wife mother (+1) happily married (-3)gay (+1) hivaids (+1)
![Page 75: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/75.jpg)
Potential Exposure / Hour
![Page 76: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/76.jpg)
Social AuthoritySource : FollowerWonk
![Page 77: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/77.jpg)
Key Influencer Targeting
![Page 78: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/78.jpg)
Crossworld Analysis
![Page 79: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/79.jpg)
CELEBRITIES
![Page 80: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/80.jpg)
@handles monitoredPLANNED
@stephenfry
@warne888
@elizabethhurley
@jamieoliver
@flo_tweet
@aiww
@eltonjohndotcom
@paulocoelho
@georgetakei
@misskellyo
@larastone
@davidwalliams
@4planb
UNPLANNED
@edsheeran
@emelisande
@rugbybencohen
@annielennox
@officialadele
@eminem
@shakira
NO-SHOW
@jessiej
ORGANIZATIONS
@ejaflondon (now migrated to @ejaf)
![Page 81: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/81.jpg)
Celeb Posting Timeline
![Page 82: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/82.jpg)
IMPACT FROM CELEBRITIES
![Page 83: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/83.jpg)
CELEBRITIES (all mentions)
![Page 84: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/84.jpg)
*more than avg daily increase, based on 80 day sample
Celebrity Endorsement
18 Twitter Celebrities 17% Real Growth*
35 Tweets Kelly Osborne 31%68 Million Followers Adele 28%22% Growth Elton John 410%
![Page 85: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/85.jpg)
Instagram Spillover
Instagram Photos● 47,344 likes - (Teddy's) Ed Sheeran Photo*● 3,576 likes - Emil Sande's Photo● 1,281 likes - Lara Stone's Photo● 72 combined likes for 20 EJAF photos*Majority for 'Your blood' (99 vs 84 photos)
![Page 86: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/86.jpg)
Sentiment Analysis
Coming Soon!
![Page 87: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/87.jpg)
CELEBRITYCross-World Analysis
Coming Soon!
![Page 88: #Love isinmyblood twitter report](https://reader033.fdocuments.in/reader033/viewer/2022052905/5586430cd8b42a4a348b4fe5/html5/thumbnails/88.jpg)
Chris ZimmermanCopenhagen Business [email protected]@socialbeit
Kjeld HansenIT University of [email protected]@kjeldsh