Love is metaphysicalLove is metaphysicalgravity. (Fuller) gravity. (Fuller) bostonian bostonian 9:52:34, Thu Oct 4, 20129:52:34, Thu Oct 4, 2012

Inventor: A personInventor: A personwho makes anwho makes aningeniousingeniousarrangement ofarrangement ofwheels, levers andwheels, levers andsprings, and believes itsprings, and believes itcivilization.civilization.

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civilization.civilization.——Ambrose BierceAmbrose Bierce””

Tomorrow never knows (beatles)Tomorrow never knows (beatles)

You really do have to get wet to swim! All you need toYou really do have to get wet to swim! All you need todo is go to Twitter.do is go to Twitter.They ask the questions humans typically fail to ask.They ask the questions humans typically fail to ask.The primary reason for this is that there is no publicThe primary reason for this is that there is no publicFrom Facebook's demand for us to "Share What's OnFrom Facebook's demand for us to "Share What's OnYour Mind" to Twitter's strict rule to reduce our thoughtsYour Mind" to Twitter's strict rule to reduce our thoughtsto less than 0 characters.to less than 0 characters.

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Reveal the goddess in you.Reveal the goddess in you.

Incentivize front-end modelsIncentivize front-end models

When you go to a donkey's house, don't talk aboutWhen you go to a donkey's house, don't talk aboutears.ears.

Get engagement, conversation, relevance,Get engagement, conversation, relevance,personalization, meaning.personalization, meaning.Nobody gets fired when your YouTube video is viewedNobody gets fired when your YouTube video is viewedonly by your mom" Sound schizophrenic?only by your mom" Sound schizophrenic?They'll be left with content as their core business.They'll be left with content as their core business.Connecting information to context has been one of theConnecting information to context has been one of thegreat challenges of designers who work with Artificialgreat challenges of designers who work with ArtificialIntelligence.Intelligence.

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The machine does notThe machine does notisolate man from theisolate man from thegreat problems ofgreat problems ofnature but plunges himnature but plunges himmore deeply into them.more deeply into them.

——Antoine de Saint-ExuperyAntoine de Saint-Exupery

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Because of your melodic nature, the moonlightBecause of your melodic nature, the moonlightnever misses an appointmentnever misses an appointment

How many really want to HEAR from the public andHow many really want to HEAR from the public andshow that they are open to conversation?show that they are open to conversation?Inject a bit of Netvibes and iGoogle into your pages.Inject a bit of Netvibes and iGoogle into your pages.Wired calls Demand Media a factory that stamps outWired calls Demand Media a factory that stamps outmoney-making content.money-making content.Underneath the conceptual associations remains theUnderneath the conceptual associations remains thechallenge to understanding the complexity that existschallenge to understanding the complexity that existsoutside of human perception.outside of human perception.

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In conclusionIn conclusionVisualize transparent ecologiesVisualize transparent ecologiesTarget viral feedsTarget viral feedsOptimize clicks-and-mortar synergiesOptimize clicks-and-mortar synergiesand remember: He who lives without discipline diesand remember: He who lives without discipline dieswithout honor.without honor.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Ben Grader, Stefano Covre (Stè) �, craiglea123,Ben Grader, Stefano Covre (Stè) �, craiglea123,

ryantrauman, silverfuture, the justified sinnerryantrauman, silverfuture, the justified sinner

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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