Love is in the Air! What You Can Learn From Big Brands About Lifecycle Messaging to Drive Member...
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Love is in the Air! What can you learn from the big brands about lifecycle messaging to drive engagement John Brandt, HighRoad Solution
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It's tough being a marketer. Believe me, I know. But it may be even tougher to be a email marketer in the association/nonprofit space. But, the good news is, cupid is here! With this Friday being Valentine's Day (you're welcome for the reminder men) I am taking on the challenge of being your cupid in your quest to have your members start to truly love your organization. I will be discussing lifecycle messaging and how the big brands deploy their campaigns to drive customer loyalty (or love as the case may be) and how we can take those strategies and deploy them in the association/nonprofit space to drive member and constituent loyalty. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
Transcript of Love is in the Air! What You Can Learn From Big Brands About Lifecycle Messaging to Drive Member...
Love is in the Air!What can you learn from the big brands about lifecycle messaging to drive engagement
John Brandt, HighRoad Solution
www.highroadsolution.com
Today’s Content Leader
John BrandtSales DirectorHighRoad Solution
Email: [email protected] @johnbrandt25
www.highroadsolution.com
Agenda
• It’s a jungle out there• What can we learn from our
brothers-in-arms?• Why you can out-perform the big
brands• What are consumers saying?• What direction should you be
taking in 2014 and beyond?
www.highroadsolution.com
So Much to do…So Little Time!!!
www.highroadsolution.com
First, let’s get this straight….
• An email campaign is not an e-blast. • Relevancy, relevancy, relevancy!!!!• Email Marketing is not DM• Not all readers are the same, so why
should you treat them the same?• Rise above the noise!!!
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Importance of Email
• Is e-mail dead?• Consistently the
most effective way to drive conversions
• True one-to-one communication
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Now What?
• Mobile First• Marketing
Automation• Leverage Big
Data• Predictive
Analytics
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What do people want?
• How many email addresses do you have?– 60% said 2-3
• Welcome email? – 76% say Yes!
• Bad Mobile Rendering?– 70% delete– 18% unsubscribe!
What do people want?
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• 62% of subscribers remove themselves due to Relevance or Frequency– 31% due to Relevancy– Almost 31% due to
Frequency
• Takeaway: Provide a opt-down strategy to your members/constituents via an Email Preference Center
What can we use from this?
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• Mobile• Marketing
Automation• Leverage Small
Data• Email Preference
Center• Test!!!
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Questions?
Thank U!
www .highroadsolution.com
@highroadsol
