Love Happiness Joy - Welcome to TCS Express & Logisticstcscouriers.com/connect/pdf/20128.pdfKhokhar...

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Dubai - UAE TCS Express Worldwide LLC #5, Abdullah Rashid Muhammad Saif Building, Rashidya, Umm Ramool, P.O. Box 29575, Dubai, UAE Tel: +(971) 4 285 8556, Fax: +(971) 4 285 8560 www.tcsuae.com TCS Express Center Shop # 7, Hassan Majid Mohd Building Frijmurar, Deira, Dubai, UAE Tel: +(971) 4 285 8556, Fax: +(971) 4 285 8560 www.tcsuae.com Abu Dhabi - UAE TCS Express Worldwide LLC Fardous Building, Al Salam Street P.O. Box 54525, Abu Dhabi, UAE Tel: +(971) 2 677 8600, Fax: +(971) 2 6779800 www.tcsuae.com Sharjah - UAE TCS Express Worldwide LLC Al Arooba Shop # 24 & 25, Al Arooba Street, Behind al Ansari Exchange, Rolla Square, Sharjah Tel: +(971) 6 563 0563, Fax: +(971) 6 563 0562 www.tcsuae.com London - UK TCS Express Worldwide (UK) Limited 1000 Great West Road, Brentford, Middlesex TW8-9HH, London, UK Tel: +(44) 208 263 5715, Fax: +(44) 208 263 5716 www.tcsexpress.co.uk Karachi - Pakistan TCS House Saqib Hamdani Building, Iqbal Avenue, Jinnah International Airport, Karachi 75202, Pakistan. Tel: +(92) 21 111 123 456, Fax: +(92) 21 924 2830 www.tcs.com.pk PAKISTAN “We have to build up the character of our future generations which means highest sense of honour, integrity, selfless service to the nation, and sense of responsibility, and we have to see that they are fully qualified and equipped to play their part in the various branches of economic life in a manner which will do honour to Pakistan” (Quaid-e-Azam Mohammad Ali Jinnah’s Message to All Pakistan Educational Conference, Karachi, 27th November 1947) Quote TCS Customer Newsletter August, 2012 / Volume: 11 / Issue: 2 Continued page 04 Leadership Tip “When the government is unobtrusive, people are pure; when the government is prying, people are wanting” (Lao-tzu) It’s essentially a ‘stone’ grinder’s job. From solid building blocks to sparkling high value stones, the HR practitioner crafts new gems that will carry the day in the future, and reinforces existing cadres that have sustained the enterprise and grown it to its present proportions. At the Royal Aeronautical Society, in the company of his peers and specially invited cross-section of young and bright sparks, Chairman TCS Mr. Khalid Awan said: “TCS is deeply imbedded in the lives of 180 million people that have a tremendous economic potential. We have a lot of catching up to do. Our young people will live in a time of tremendous opportunity. We hope that our generation would have laid out an infrastructure for our youth to build upon.” Leading the charge in laying out that infrastructure is the HRM & OD Department of TCS, and the people in the forefront of that charge are Nusratullah Khan (Head of HRM & OD), Muhammed Usman (Senior Manager HR), Moona Sharif (Manager Organizational Development), Haris Tabassum (Manager Learning & Development), Muhammad Farhan (Manager HR Systems Development), Muhammad Kamran (HR Manager South), Jawwad Khokhar (HR Manager Central), Muhammad Sarfraz (HR Manager North), and M. Zubairuddin Siddiqui (Assistant Manager HR at HO). Human Resource Management & Organizational Development at TCS Feelings of Love... Happiness... Joy... need to be shared! Express your Sentiments through Sentiments Express with a fresh bouquet of flowers, a personalized gift or a box of fancy chocolates to your loved ones in Pakistan, UAE and UK. To book your orders: Visit your nearest TCS express centre Order online: www.SentimentsExpress.com or Call: 111 123 456

Transcript of Love Happiness Joy - Welcome to TCS Express & Logisticstcscouriers.com/connect/pdf/20128.pdfKhokhar...

Page 1: Love Happiness Joy - Welcome to TCS Express & Logisticstcscouriers.com/connect/pdf/20128.pdfKhokhar (HR Manager Central), Muhammad Sarfraz (HR Manager North), and M. Zubairuddin Siddiqui

Dubai - UAETCS Express Worldwide LLC

#5, Abdullah Rashid Muhammad Saif Building,Rashidya, Umm Ramool, P.O. Box 29575, Dubai, UAE

Tel: +(971) 4 285 8556, Fax: +(971) 4 285 8560www.tcsuae.com

TCS Express CenterShop # 7, Hassan Majid Mohd Building

Frijmurar, Deira, Dubai, UAETel: +(971) 4 285 8556, Fax: +(971) 4 285 8560

www.tcsuae.com

Abu Dhabi - UAETCS Express Worldwide LLC

Fardous Building, Al Salam StreetP.O. Box 54525, Abu Dhabi, UAE

Tel: +(971) 2 677 8600, Fax: +(971) 2 6779800www.tcsuae.com

Sharjah - UAETCS Express Worldwide LLC

Al Arooba Shop # 24 & 25, Al Arooba Street,Behind al Ansari Exchange, Rolla Square, Sharjah

Tel: +(971) 6 563 0563, Fax: +(971) 6 563 0562www.tcsuae.com

London - UKTCS Express Worldwide (UK) Limited

1000 Great West Road, Brentford,Middlesex TW8-9HH, London, UK

Tel: +(44) 208 263 5715, Fax: +(44) 208 263 5716www.tcsexpress.co.uk

Karachi - PakistanTCS House

Saqib Hamdani Building,Iqbal Avenue, Jinnah International Airport,

Karachi 75202, Pakistan.Tel: +(92) 21 111 123 456, Fax: +(92) 21 924 2830

www.tcs.com.pk

PAKISTAN

“We have to build up the character of our future

generations which means highest sense of honour,

integrity, selfless service to the nation, and sense of

responsibility, and we have to see that they are fully

qualified and equipped to play their part in the various

branches of economic life in a manner which will do

honour to Pakistan”

(Quaid-e-Azam Mohammad Ali Jinnah’s Message to All Pakistan

Educational Conference, Karachi, 27th November 1947)

QuoteTCS Customer NewsletterAugust, 2012 / Volume: 11 / Issue: 2

Continued page 04

Leadership Tip“When the government is unobtrusive, people are pure;when the government is prying, people are wanting”

(Lao-tzu)

It’s essentially a ‘stone’ grinder’sjob. From solid building blocks tosparkling high value stones, the HRpractitioner crafts new gems thatwill carry the day in the future, andreinforces existing cadres that havesustained the enterprise and grownit to its present proportions.

At the Royal Aeronautical Society, inthe company of his peers and speciallyinvited cross-section of young and brightsparks, Chairman TCS Mr. Khalid Awan

said: “TCS is deeply imbedded in thelives of 180 million people that have atremendous economic potential. Wehave a lot of catching up to do. Ouryoung people will live in a time oftremendous opportunity. We hope thatour generation would have laid out aninfrastructure for our youth to buildupon.” Leading the charge in laying outthat infrastructure is the HRM & ODDepartment of TCS, and the people inthe forefront of that charge areNusratullah Khan (Head of HRM & OD),

MuhammedUsman (SeniorManager HR), Moona Sharif(Manager OrganizationalDevelopment), Haris Tabassum(Manager Learning & Development),Muhammad Farhan (Manager HRSystems Development), MuhammadKamran (HR Manager South), JawwadKhokhar (HR Manager Central),Muhammad Sarfraz (HR ManagerNorth), and M. Zubairuddin Siddiqui(Assistant Manager HR at HO).

Human Resource Management & Organizational Development at TCS

Feelings ofLove... Happiness... Joy...

need to be shared!

Express your Sentiments throughSentiments Express with a freshbouquet of flowers, a personalized giftor a box of fancy chocolates to yourloved ones in Pakistan, UAE and UK.

To book your orders:Visit your nearest TCS express centreOrder online: www.SentimentsExpress.comor Call: 111 123 456

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 202

TCS Customer Newsletter

03www.tcs.com.pk

Adnan Yuosaf, Courier Code 30218, services the General & Banking sector inIslamabad’s Blue Area. He has been in TCS since 1998, hails from Sialkot, andis very proud that Sialkot manufactured footballs were used at the LondonOlympics 2012.

Adnan reports for work at 7am, makes his last delivery by 12 noon, and collectshis last pick-up by 7pm. By the time he leaves for home Adnan has clocked ina 13 hours day. His message for new couriers being recruited into the TCSsystem is that there is no alternate to hard and honest work. “Stay loyal to thecompany, and observe punctuality,” he says. “Be proud of being a TCS Courier.”

Adnan attended the Federal Government Degree College, H-9, Islamabad, andis presently studying for his graduation from the Allama Iqbal Open University.39 years of age, in school Adnan excelled in Mathematics and Physics. In collegehis first choice was commerce, but due to inadequate marks he switched to studyHumanities with Economics, Civics, and Geography as his subjects. For graduationhe is studying Mass Communications & Broadcasting, Geography, and PakistanStudies.

“I am looking forward to completing my graduation and getting promoted withinthe TCS Family. We have an enabling environment in which the Managementlistens to and solves our problems,” he says.

Adnan goes beyond just delivering and picking up documents and packages.He promotes TCS products to customers while doing pick-up and drop, inparticular Sentiments Express, and keeps his ears open for any additional servicesthat the customer may require. Adnan laments the unpredictability of electricityin his working environment, and has been stuck in elevators quite often duringhis work day.

Adnan is married with one school going six years old daughter. He is the onlyson with two sisters, both of whom are graduates, one a teacher,and the other working for Mushko Electronics.

He loves cricket and watches it on television. He likesspending time with colleagues on off days goingon out-of-station trips and picnics. Adnan’s favoritefood is chicken biryani. Amitabh Bachan is hisfavourite actor, and he says he felt very happyseeing Amitabh carrying the Olympic torchthrough the streets of London.

Ladies and gentlemen,

Adnan Yuosaf at your service!

On behalf of the TCS People and ourChairman Mr. Khalid Awan, I take thisopportunity to wish our esteemedreadership a heartfelt HappyIndependence Day and Eid Mubarak.

It is my privilege and pleasure towelcome you to another edition of TCSCONNECT that provides for you aninsight into the vibrant world of TCS.

We at TCS are committed tocontinually engage in developing ourhuman resource in pursuit of theoptimal mix of people, processes, andtechnology. In this issue of CONNECTwe take great pleasure in introducingyou to our HR Department, and themany talented and dedicated teammembers that ensure the grooming ofour people so that they can meet andexceed your expectations.

We have had many an excitingoccasion since the last issue ofCONNECT. The Grid GraduateGroup’s Dinner and Award Ceremony

to welcome to Pakistan L. BruceCarlson, the Global Chairman of GridInternational Inc, held special meaningfor us at TCS. For five days in October2011, for twelve hours every day, 24top executives of TCS were put throughthe Grid program by Professor UsmanGhani, and it was a real treat to meetand mingle with other Grid Graduates.We carry a report of the proceedingswhich was addressed amongst othersby our Chairman Mr. Khalid Awan,himself a Grid Graduate from thepioneering groups.

In this issue we acknowledge thetireless and inspired service of ourCourier Adnan Yuosaf (Courier Code30218) who services the General &Banking sector in Islamabad’s BlueArea. He has been in TCS since 1998,and dedicated to advancing hisacademic career and seeking growthwithin TCS.

The Director of the TCS HoldingCompany, Mr. Qasim Awan, is an avidobserver of the global supply chainscenario, and has contributed an articleon the Logistics Lessons learnt fromChina.

A happening of considerableimportance is the publication of ‘100Business Leaders of Pakistan’ by IjazNisar, the Founder and President ofManager Today. Alongside the leadingstalwarts of Pakistani trade, commerceand industry are five pages dedicatedto the Chairman TCS Mr. Khalid Awan.They bring out his thoughts in a mannerwhich provides a comprehensive viewof the entity TCS, and the strategicthinking that is guiding it into the future.We carry an extract from it within ourpages.

Also in this issue is an account of thePakistan Parkinson’s Society, foundedand chaired by the dynamic Mr. HaroonBasheer, whose illustrious corporatecareer also includes a stint as CEOTCS. Global sales guru Ron Kaufmancame to Karachi at the invitation of oursister concern OCTARA, and gave usa most useful pep talk on how tocounter the effects upon sales of asliding economy. Kudos are also dueto the TCS Manager AdministrationMuhammad Arshad Khan, betterknown as MAK, who is aninternationally celebrate artist, and hasrecently been awarded the slot ofPresident National Committee Pakistanby Croatia based World Art Games.We wish him success in his endeavorsaimed at promoting Pakistan’s softimage in the world.

Thank you very much for giving TCSyour vote of confidence, and we hopeyou will continue to do so in the future.

PatronKhalid N. Awan

Advisorjamil janjua

EditorAdil Ahmad

Graphic DesignerSyed Shahbaz

Members of Editorial CommitteeSalman AkramRizwan HafeezAli LeghariNusratullah Khan

World of TCS

CEO’s Message 2

Message from the Frontlines 3

Groomers of Excellence 6

100 Business Leaders of Pakistan 10

TCS UAE Report 14

Logistics Lessons from China 16

Supply Chain Conference 17

Spotlight - Muhammad Masood 18

HeadSpeak - Nusratullah Khan 21

MAK 23

Editorial 23

TCS Sales Conference 24

Independence Day 30

Developing Human Capital

Grid Graduates Dinner 8

Dastan-e-Ishq 18

Rowing 19

Young Leaders Conference 20

Pakistan Parkinson’s Society 22

Dave Crane 26

Bazeecha 27

Ron Kaufman 28

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 204

“We at TCS are committed tocontinually engage in developing ourhuman resource in pursuit of theoptimal mix of people, processes, andtechnology,” says Saqib Hamdani(CEO, TCS). “At TCS we sincerelybelieve that the real assets of anorganization are its people, especiallyso in the service sector.”

RISING STARSTo further strengthen the organizationalresponse to the Voice of the Customer,and maintain continuity at the highestlevel of service, TCS has launched itsRising Star Program to identify andgroom from within TCS its futureleadership. “The Rising Star Programis the brainchild of TCS Chairman Mr.Khalid Awan who initiated it over twodecades, and of which I am a personalbeneficiary,” says Saqib Hamdani.

GRIDTo build the top TCS team into a morecohesive unit an exceptional HRinitiative was undertaken. Thirty seniormanagement members, including theCEO, were put through an intensiveprogram for 5 days, 12 hours everyday, exploring and developing keyrelationship skills like advocacy, conflictresolution, critique, decision making,initiative, inquiry, and resilience. UsmanA. Ghani, a Fortune 100 executive,conducted this Leadership GRID®Seminar (LGS) at the Pakistan Societyfor Training & Development premisesin Clifton, Karachi.

NUTURING STUDENTSThe TCS Summer Internship Programis another important HR activity, andoffers an insight into corporate life tothose yet to enter the job market. TCS

offered 22 slots in Karachi and 8 inRawalpindi and Islamabad, andshortlisted these from hundreds ofapplicants. There was gender parity,and each internee received a stipendof Rupees 5000 per month. Each ofthem has been assigned specific tasks,and placed under the supervisory careof experienced managers for periodsranging from 6 to 8 weeks.

COMMITMENT, IDEAS,TECHNOLOGIESThe HRM & OD Function at TCS isitself in a transition period. It is aboutleading four different generationstogether at the workplace that werebrought up and developed in highlycontrasting scenarios. “We have babyboomers that are finely acclimatizedwith the organizational culture of sheercommitment, but need to be trainedon the latest advancements”, saysNusratullah Khan (TCS Head of HRM& OD) who is in overdrive these days,and has been for sometime now. AsTCS expands and upgrades, it isgenerating an ever increasing demandfor quality talent at all levels of theorganizational hierarchy. NusratullahKhan is in the thick of things, recruitingand screening, testing and training.“On the other hand, we have the youngand energetic new generation that istech savvy, up-to-date on moderntrends, but need to be familiarized withthe TCS culture and core values. Theupcoming years demand a combinationof employees’ commitment, innovativeideas and the smartest possibletechnologies.”

Global HR Guru Dave Ulrich says thatHR matters most not because of thepace of change in the industry, but theorganization’s ability to adapt to changeand to meet specific customerrequirements. He sees the future asbeing global driven, demographicallydiverse, technologically connected,

and economically adaptable. “Career-long investments in learning throughtraining and development both on thejob and through life experiences willlikely increase,” he says. What a happythought for HRM & OD!

Continued from Cover

GroomingExcellence

TCS Customer Newsletter

05www.tcs.com.pk

FATIMA SAFDAR(Institute of BusinessManagement’s - IoBM - HRRecruitment & SelectionInstitute). Assigned toMuhammad Zubairuddin Siddiqi,Assistant Manager HR

“When inventive minds work together,the product that emerges is onepersonifying innovation and TCS is thatepitome of innovation, hiring workforcewith ingenuity beyond limits. TCS is agreat organization to start a career with,and it has exposed me to the corporateworld.”

Projects assigned: Assistance inSummer Internship Program; Policyfinalization; Social Media PageDevelopment & Management;Developments in recruitment.

SADIA ALI(Shaheed Zulfiqar Ali BhuttoInstitute of Science &Technology - SZABIST - HROrganizational DevelopmentInstitute) Assigned to MonaSharif, Manager Organizational

Development

“TCS is a place open to innovation andtalent, thus making it stand out as atalent driven company with the thirstto flourish and excel in its operations.It is an exciting project at the core ofHR that I have been assigned, and it isenabling me to learn a lot. I am certainthat I would have never got anopportunity to work on such project inany other internship.”

Projects assigned: Assisting hersupervisor in the execution of JobAnalysis of TCS Head officeemployees; Preparing job descriptions

for all positions that exist in a particulardepartment along with any newpositions that can be identified.

AUKASH KUMAR(Iqra University’s FinanceInstitute) Assigned to AfzalKhan, Manager Accounts (FixedAssets Management andTreasury)

“TCS is a good organization to workwith, and I have learnt a lot that willdefinitely help me in my professionalcareer.”

Projects assigned: Invoices thatinvolve Fixed Assets; InsuranceBudgeting based on dept, division andarea; Coding to be assigned to FixedAssets Accounts; OPEX- makingbudgets of operational expenditures.

SAAD SIDDIQ(Karachi University’s RetailInstitute) Assigned to WaseemHyder, Manager RetailDevelopment

“A best and reputablecompany, growing globally for its qualityand unique services. TCS competitiveedge is quality of service, usage oftechnologies and entrepreneurial skills.However I strongly believe the majoropportunities for TCS are logistics,warehousing and inventorymanagement from ground transport andaviation sector”

Projects assigned: Market ShareResearch; Competitor ActivityResearch; Channel Activity Research& Analysis; Competitor Analysis toexplore Competitors strategies; AgentsVisiting Cards.

SAMANA GHAZANFAR(Institute of BusinessManagement - IoBM - CustomerService Institute) Assigned toKiran Dhamani, ManagerCustomer Service Development

“TCS is an organizationthat has a well-thought internshipprogram along with being a goodcompany.The projects I worked on werevery interesting and challenging, andrequired me to interact with people andgather information.”

Projects assigned: Process Flows;Call Flows.

RIDA ZUBERI(Shaheed Zulfiqar Ali BhuttoInstitute of Science &Technology - SZABIST - RetailInstitute) Assigned to MehmoodGhazali, Assistant ManagerRetail

“TCS has a family environment andmaintains a caring relationship with itscustomers and employees. I have theopportunity to interact with and givedirect feedback to my supervisor as wellas senior management. I feelempowered because I am allowed todirectly interact with the customers. TCShas the most beautiful printing facilityI have ever come across!”

Projects assigned: Practical surveyand data tabulation; Extraction,compilation and presentation ofimportant data, findings andrecommendations; Identify the level ofsatisfaction the customers attach withthe prices of our services and theperception those prices generate intheir minds regarding the brand;Determine the current unfulfilledrequirements and future expectationsof the customers with TCS services.

SUMMER INTERNSHIP PROGRAM 2012 AT TCS

THE RANDOM 6

TCS Human Resource Management & Organizational Development Division’s

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 206

TCS Customer Newsletter

07www.tcs.com.pk

Groomers of Excellence at TCS

Muhammed Usman (Senior Manager HR)

Joined TCS in 1990 in HR. Has spent the last 24 years in HR. MBA (Preston University,1997), BA (Karachi University, 1973). Deals with government agencies like EOBI, SocialSecurity, Labour Department, as well as interaction with insurance companies. Looking afterFleet Solutions HR requirements for the entire Network. Married with three sons and twodaughters. Follows current affairs, and reads newspapers in great detail. Enjoys fast foods.

Haris Tabassum (Manager Learning & Development)

Joined TCS in 2011. Master’s in Business Administration (Majors MIT, 2001, FranklinInternational University USA – Karachi Campus). To his credit is the development of the E-Learning Portal at TCS, and the largest in-house training force. Has served in the domainsof Personal Development Coach, Career Counselor, Motivational Speaker & Concept Architect.Hobbies include Movies & Poetry, Fresh Water Aquariums, and Knowing People. Athleteduring college days. Took part in the 1995 Sindh Games representing Karachi. 100 metersrecord. Joined the Pakistan Army, then left it on medical grounds due to injury. Married withtwo sons and one daughter. Loves spending time with them.

Muhammad Farhan (Manager HR Systems Development)

Joined TCS in 2011. Holds a Master’s in Business Administration (HRD) from SZABIST, withan emphasis on Strategic Human Resource Development, Training and Development,Organizational Behaviour, Performance Management and Reward Management. Assistingthe Head of Department with performance management, HR operations, and HR businessprocess automation. Interacting with all Heads of Departments in designing performanceincentive plans. Forging HR business partnerships with TCS businesses. Proactive engagementfrom the planning stage to eliminate fire fighting. Married with no kids. 3 brothers and 2 sisters.Father and brother associated with aviation industry as engineers. Footballer and cricketerin college. Likes water sports. Done volunteer work in youth development with British Counciland School of Leadership, as well as social welfare community work. Loves South Indian food(Tawa Fish) and Italian food.

Moona Sharif (Manager Organizational Development)

Joined TCS in 2011. MPA in HRM from University of Karachi. She has also earned internationalcertifications of PHR (Professional in Human Resource) and HRMP (Human ResourceManagement Professional) from HRCI, USA. In her portfolio as Manager OD she looks afterJob Evaluation & Job Analysis; Policies and Procedures; Employee Engagement Initiatives;HiPos Management and Development Programs; Staff Communication. Youngest of fourbrothers and five sisters. Enjoys Urdu literature, Jaun Elia and Nadeem Ahmed Qasmi asfavorite authors. Does pencil sketching, painting, creative writing, and plays badminton.Chocolate mousse favorite dish.

Muhammad Kamran (HR Manager South Region)

Joined TCS in 2003 as Assistant Manager HR & Admin in TCS Logistics. MA (Economics)from Karachi University (2002) and MBA (HR) from ZABIST, and ACMA Part 2. Married withone son (10 months old). Teaching is favorite hobby. Visiting Faculty CBM and KhursheedGirls College in Accounting, Management, Economics, and Statistics. Looks after 65% of TCSemployees. Recruitment planning, training, perks and benefits. Responsible for designing,development, planning, direction, and implementation of human resource managementactivities under the general supervision of HO HR Department and Regional Director’s Officeto optimize the strategic use of human resource. Favourite food pizza and chicken biryani.Ashfaq Ahmed favourite author.

Jawwad Khokhar (HR Manager Central Region)

Joined TCS in 2004 as Coordinator to Area Business Manager Lahore. BS in ComputerScience (2001) and post-graduate diploma in HR (2010) from Punjab University. Looks afterthe region’s resignations & terminations, recruitment and selection, training and development,performance management, and disciplinary actions. Suffered a bad road accident in December2011, and was in a coma for 11 days. Joined work again March ’12, fully recovered. Hobbiesinclude hanging out with friends, watching hockey and cricket. Not fussy about food.

Muhammad Sarfraz (HR Manager North Region)

Joined TCS in 2006 at the Head Office. MPA (Major in Human Resource Management) fromUniversity of Karachi. Completed certificate courses in French Language from AllianceFrancaise & Diploma Certificate from Area Study Center for Europe (University of Karachi).Did Foundation course from ICMAP. Provided HR support to MMS-Division in recruitment aswell as HR Operations. Provides HR Operation facilitation to central region, disciplinarydisposals of entire network, facilitated in training & orientation of employees, recruitmentprocess and communication write-ups. Married with two daughters. Favourite actor RobinWilliams. Favourite book Yousaf Bin Tashfeen. Favourite author Naseem Hajazi.

M. Zubairuddin Siddiqui (Assistant Manager HR TCS HO)

Joined TCS in 2006. MBA (Iqra/AMI), BCom (Karachi University). Does recruitment andselection for TCS HO. Includes sourcing of candidates, screening of resumes, and interviews.Works in a two-man team managing the recruitment process. Three sisters, four brothers.Used to play cricket. Keeping abreast of current affairs on television. Likes watching cricketand soccer on television. Loves seafood. Reading related to HR.

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 208

TCS Customer Newsletter

09www.tcs.com.pk

Since 1961, Grid Internationalis a pioneer in research andsystematic applications ofleadership and culturedevelopment. It deploys unique,scientifically proven processesthat emphasize rigorousbusiness logic. Working initiallywith Exxon and NASA, the Gridapproach enabled mobilizingresources to deliver top-line andbottom-line results. Today, Gridprocesses are practiced at manyof Fortune 500 companies, andin most, completion from thebasic Leadership Grid® is aprerequisite to elevation in theorganization. Grid Internationaldeploys a network of Gridconsultants that addressesclients’ needs in over 40countries including in NorthAmerica, Europe and Far East.Grid consultants areprofessionally trained andsystematically developed towork across multi-culture,cross-industry clients. Boards,CEOs, and their organizationsbenefit from Grid’s global R&Dthrough its valued worldwideconsultant network.

Mr. Carlson is Chairman of GridInternational, Inc., and TheCarlson Training Group Inc;based in Canada. He is aglobally respected authority onLeadership and OrganizationDevelopment. Mr. Carlson is ahighly-demanded speaker onBoard and Top-ExecutiveLeadership, focusing onOrganization Culture Change.He is the co-author of ThePower to Change, (translatedinto 17 languages in over 50countries), The CEO Grid andother publications based onfoundational behavioral scienceconcepts.

participants were required to ‘readthree fat books!’ He observed that MianGhani was at his best when there wereladies in the audience, and felt that ifromance was absent in a person’s lifehe could not be a good teacher.

Khalid Mahmood, Grid Graduate andCEO of Getz Pharma spoke of hiscompany’s experience with the Gridprogram. He said that Getz had put70 managers through the 5 daysprogram, and sensed a distinct changein performance. The candour andcritique, and effective gap analysis,made the Grid program a powerfulculture changer that was moving Getzin the direction from good to great.

Grid Graduate and Chairman TCSKhalid Awan spoke on the R2Imperative in the Service Sector. Hereferred to Mian Ghani with greatfondness, and said that he was oneof the most inspiring people that hehad ever met, and who instilled pridein organization and team work in theparticipants. “The later it got in thenight the fresher he became!”

Complimenting Ijaz Nisar on bringingout a most comprehensive compilationof ‘100 Business Leaders of Pakistan’,Khalid Awan took great pride in thefact that in the section on Mian Ghanihe had spoken in glowing terms aboutthe TCS CEO Saqib Hamdani, in thesame breath as Roshan Ali Bhimjee,

Yousuf Shirazi, Razzak Dawood, AtifBajwa, Hassan Ansari, UsmanAminuddin, and Khalid Mahmood. Thiswas high order validation for TCS asa company.

Professor Usman A. Ghani, GridPartner in Pakistan and the USA,spoke on the 21st Century Impetus forSocial Innovation. He said thatleadership development was not anevent, but instead it was an ongoingjourney, either up or down. If one easedup it nose dived. Feedback is of theessence if one wants to move fromgood to great, he said, emphasizingthat creating a culture of excellencewas what mattered.

Mr. L. Bruce Carlson spoke of theLeadership Grid – Lessons, Leagues,and Looking Ahead. He said that MianGhani was revered for hiscontributions, and he marveled at theDad & Son relationship that Usmanand his father had, which is somethingvery special. “Some men make, somemen take, and a very few, very specialmen give.” The richest currency in lifeis trust, said Carlson. “The source oftrust and respect is consistent honestyand candor. This leads to increasedproductivity.”

The evening came to a close with anawesome dinner, and the presentationof awards and certificates.

It was a dinner heavily attended by thecrème de la crème of the corporatesector, GRID Graduates all, except fora smattering few who gawked in awe.L. Bruce Carlson, the Global Chairmanof Grid International Inc, was presenton the occasion, beaming broadly, nodoubt thrilled at the traction that Gridhas gained in Pakistan.

Mian A. Ghani, celebrated training and

development pioneer and Grid Partnerin Pakistan, spoke of the progress intraining and Grid projects. Over thelast four decades he has successfullydeveloped and nurtured the field, andthe Pakistan Society for Training andDevelopment (PSTD) that he foundedhas grown from strength to strength.At 90 years of age his frailty wasevident, and he sometimes struggledfor words. Mian A. Ghani received a

fully well deserved extended standingovation at the end of his speech, duringthe course of which he thanked thepatrons who had supported PSTD inits early years, and informed theaudience that Grid was being impartedin 18 languages in 50 countries.

Next up was Yusuf H. Shirazi, GridGraduate and Chairman Atlas Groupof Companies. He thanked Mian Ghanifor teaching him Management ByObjective, and recollected the sevendays residential Grid program at theBeach Luxury Hotel where R

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Page 6: Love Happiness Joy - Welcome to TCS Express & Logisticstcscouriers.com/connect/pdf/20128.pdfKhokhar (HR Manager Central), Muhammad Sarfraz (HR Manager North), and M. Zubairuddin Siddiqui

Chairman

‘100 Business Leaders of Pakistan’ isa formidable compilation, hefty inappearance and heavy in size,containing 543 well laid out pages thatmake it an easy read. Published byIjaz Nisar, the Founder and Presidentof Manager Today, it provides a rareinsight to the leadership withinPakistani civil society that is engagedin the constructive pursuit of nationbuilding, and who can be credited forkeeping Pakistan vibrant in these verytroubled times. These are people whogenerally shun the limelight of the massmedia. These are people whorepresent the true face of Pakistan –enterprising and dynamic.

Within the pages of ‘100 BusinessLeaders of Pakistan’ are exclusiveinterviews, success stories and casestudies of CEOs, high profilemanagers, entrepreneurs, women ofsubstance, and educationists.

Split up into three sections, the list islong under ‘Business Leaders,Entrepreneurs, Presidents & CEOs’,with 74 candidates vying for attention,comprising the Who’s Who ofPakistan’s corporate landscape. AbdulRazzak Dawood (Chairman Descon)shares space with Aftab Tapal(Chairman Tapal), Asad Umar (formerPresident & CEO of Engro Corp), AsifJooma (CEO Abbot Laboratories), AtifBajwa (President & CEO Bank Alfalah),Haji Bashir Ahmed (Chairman Sitara),Hussain Dawood (Chairman DawoodHercules Corp), Isphanyar M.

Bhandara (CEO Murree Brewery),Mian Muhammad Mansha (ChairmanNishat Group), Rafiq Rangoonwala(CEO KFC Cupola), S. MasoodHashmi (President & CEO OrientMcCann), Shaukat Tarin (formerFinance Minister), Sirajuddin Aziz(CEO Habib Metropolitan Bank), SyedBabar Ali (Chairman Packages), TaherA. Khan (Chairman Interflow Group),Tahir Ahmed (MD New JubileeInsurance Company), Yaseen Anwar(Governor State Bank of Pakistan),and a host of other heavyweights thatinclude Khalid A. Awan, the ChairmanTCS.

The second section titled ‘Women ofSubstance’ has just eleven listings,and these include Andleeb Abbas(CEO FranklinCovey Pakistan),Masarrat Misbah (CEO DepilexSmileagain Foundation), NasreenKasuri (Chairperson BeaconhouseSchool System), Raheela Narejo (CEONarejo Human Resource), Roshaneh Zafar (Founder & MD KashfFoundation), Seema Aziz (Founder &Chairperson CARE Foundation),Sharmeen Obaid Chinoy (Oscar AwardWinner), Shireen Naqvi (CEO Schoolof Leadership), Sidra Iqbal (MDStatuspro & TV Anchor), SultanaSiddiqui (CEO HUM Network), UzmaBashir Ghaus (CEO Engage HR).

The third and last section contains alisting of 15 Educationists, with AdilNajam (Vice ChancellorLUMS) leadingthe pack thatcontainsluminarieslike Dr. IshratHusain (Dean& Director IBA),Javed Jabbar(Chairman & CEO JJMedia), Kamran Rizvi(Executive Director Navitus), MaxBabri (Owner & CEO TheKonsultants), Sartaj Aziz (ViceChancellor Beaconhouse NationalUniversity & former Federal Minister),

and the redoubtable Mian A. Ghani(Grid Organizational DevelopmentConsultant).

Skimming through the pages acomment by Max Babri caught my eye.To the question what is your idea ofperfect happiness, Max replied “Funtime with family, my wife and I playinggolf together’. That’s one wife who willnever be a golf ‘widow’!

I met Ijaz Nisar, the publisher of ‘100Business Leaders of Pakistan’, at theglittering Grid Graduates Dinner andAward Ceremony, and congratulatedhim for bringing out in forceful mannerthe soft and dynamic image ofPakistan. But if the peacock dancesin the jungle then who will see? I askedhim. Clearly Ijaz was still on a highfloat receiving kudos from all andsundry, and hadn’t really given muchthought to the books outreach toregions in the world where it wasneeded to alter negative perceptionsabout Pakistan.

At the very least all the commercialcounselors that staff Pakistan’sembassies abroad need to be wellstocked with this compilation. Asopposed to the 1000 copies thatcomprise its first edition, one millioncopies need to be put into worldwidecirculation on a war footing. Pakistan

Zindabad!

TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 210

TCS Customer Newsletter

11www.tcs.com.pk

Mr. Khalid Awan has five pagesdedicated to him in ‘100 BusinessLeaders of Pakistan’, and the mode ofquestioning brings out his thoughts ina manner that provides acomprehensive view of the entity TCS,and the strategic thinking that is guidingit into the future. Mr. Awan says thatits a good time to be working with TCS.“At a time when successfully tappingPakistan's vast unrealised economicpotential is the country's biggestchallenge, its a good time to be workingfor an entrepreneurial company likeTCS which has its resolve and sightsset firmly on a future in which wewould not only have made up for losttime, but set new global standards ofperformance and enterprise. TCSprovides its employees a superiorenvironment, of merit and creativity,enabling its best a leapfrog to eminenceand pride. As part of our thirty yearscelebration next year, there arenumerous such examples we would behappy to acknowledge and showcase.”Produced below is the interviewconducted by Manager Today for ‘100

Business Leaders of Pakistan’.

Manager Today: Do you have amessage of hope for our youngentrepreneurial readers?Khalid Awan: Despite the direeconomic straits in which we find thecountry today, the opportunities for ourcoming generations are immense. Aswe enter an era of a global shift ofeconomic power from West to the East,Pakistan as the world’s sixth mostpopulous country has some uniqueadvantages.

We are a large enough market for ourown products, at a cost of productionthat is cheapest in the world. Althoughexport is essential, the real strength ofany economy is its domestic market.Add to it, the huge reserves ofuntapped natural resources, includingwater that can be harnessed to produceenergy as well as enhance agriculturalproductivity, in this land once dubbed‘the granary of the East’.

Our Diasporas across the world withdeep attachment to the homeland arealso a great economic asset and abusiness opportunity. Whatever hasheld us back will have to yield to thenatural human desire for progress. Thevigour and enthusiasm amongst ouryouth, some amongst them witheducation and experience abroad, andcraving for a better future will drive thisprogress. And we have to do a lot inorder to catch up with the world.

An example: Just modernising andexpanding our national infrastructureof roads, rail, education and healthcarecould itself generate a huge activity.

And once with these we have touchedthe common man, further economicspace of a magnitude we cannot evenimagine will open up - could we haveimagined there would be 100 millionmobile phone users in this country? - leading to a whole range of commercialpossibilities further invigorating theeconomy.

I am convinced in no more than acouple of generations we can be aneconomically prosperous nation. Somy message for our next generationis : Get Going.

Manager Today: What businessstrategies would you recommend toour aspiring entrepreneurs andcorporate leaders?Khalid Awan: Our solutions have tobe indigenous to our owncircumstances. Broadly speaking toour aspiring entrepreneurs, I have thefollowing to say: Lets analyze ourresources (some of them I have justmentioned), and then the opportunitiesand challenges around them. Manybusiness ideas - big and small - wouldthen be born.

In this information age and an era ofglobal communication, we can learnfrom many examples around the world.What is needed is a change of mind-set: rather than mimic the short termoutlook and quarterly corporate resultsthat have caused meltdowns inoverheated economies, our businessmodels must aim at long term valuebased on our own socio-economicrealities.

reviewed by A

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PROJECTING PAKISTAN’S SOFT & DYNAMIC IMAGE

Khalid Awan Features in

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 212

TCS Customer Newsletter

Manager Today: How would youdescribe TCS?Khalid Awan: TCS can be describedas one of Pakistan’s best knownbrands. We are a family owned butprofessionally managed enterprise,born in this country but with globalaspirations. Operationally with 7,100employees and over a 100 millionshipments we will deliver this year, weare the largest business of its kind inthe Middle East – South Asia region.

However in revenue our ranking ismuch lower, which means we workharder to earn the same amount;conversely it means we can sustain amuch larger work force and deliver farmore by charging less. This illustratesthe point I made to our buddingentrepreneurs.

Everyday more than a quarter millionpeople either send or receivesomething through TCS, and we have‘delivered’, come rain, come sunshineover the past 29 years across thecountry to customers who range frombusinesses and government institutionsto ordinary people.

During this period we adapted tochanges in technology, businesspractices and life styles of ourcustomers by coming up withinnovative new products. The futurelooks bright, and our R&D team thatincubates new ideas is confident thatthe best is yet to come.

Manager Today: Would you elaboratemore on your various services andhow they evolved?Khalid Awan: The business hasevolved since we first started in 1983,as an Express Delivery Service forbusiness documents and parcels.

A major push came in 1985 when thethen Pakistan Banking Council askedus to set up an overnight deliveryservice specifically for cheques, linkingthe then 6,500 branches of the fivemain nationalized banks, viz. HabibBank, National Bank of Pakistan,United Bank, MCB and Allied Bank.

As our volumes grew and space in thePIA which was then the only airline fellshort, we supplemented airtransportation with a trucking service,which we called ‘Overland Express’.

About the same time, with a view toinnovate and optimize ourinfrastructure, and for relationshipbuilding with our customers welaunched a greetings and gift deliveryservice and named it “SentimentsExpress. We soon realized itspopularity amongst Pakistanis livingabroad, and so we set up a companyin the UK.

Manager Today: With such excitinggrowth possibilities, how do you plantackling the future?Khalid Awan: The future beckons usin two ways: one in the direction ofgeographic expansion and othertowards product development.

We plan to move forward through goodcorporate governance and a robuststructure.

Manager Today: What does theabbreviation TCS stand for?Khalid Awan: The original company“Technology Communications andSupplies” founded in 1983 had alongish name which we dispensed byrenaming the company just TCS.

Manager Today: How do you feelabout TCS being taught at Harvardand LUMS ?Khalid Awan: For me personally, asits protagonist, its an emotional and avery humbling experience. Quite a fewtimes I have been invited to meet andspeak to the class (about six times toHarvard, as also the IBA and LUMS)after they have read the case. I havebenefitted a lot from interacting withthe students and learning from them.

A student at LUMS once challengeda comment I had made during theQ&A, and a re-think on that changedmy entire business outlook. A femaleKorean student at Harvard onceargued with her MBA class on a key

TCS strength, to my own amazementand learning.

I say this is humbling because abusiness is vulnerable to many risksand pitfalls, so I pray that long into thefuture TCS continues to live up to itsreputation and expectation of itscustomers.

Manager Today: Tell us about yourpersonal background?Khalid Awan: I was born in DI Khanand am a Mechanical Engineeringgraduated from Peshawar University.On my 21st birthday I joined PIA –then in its heydays, to train as a FlightEngineer. It was a job I immenselyenjoyed, from operating the systemsin a modern aircraft, to the opportunityof seeing the world while still youngand free. However the technologicaladvancements in aircraft cockpitdesign, heralded the redundancy ofthis profession. About that time I waselected as President of the FlightEngineers Union mandated tonegotiate with the management analternate career planning for FlightEngineers. A vigorous interaction withthe management resulted in the FlightEngineers being retained but I wassacked. The reason officially given:‘trying to gain ascendancy’ – whateverit meant. I thus found myself joblessat age 33, until a door openedunexpectedly and by sheer chance.

I had the good fortune of having anolder brother, - being 23 years older,he was more a father. After livingabroad for many years, he had justreturned home, and wanting to set upa business had negotiated with DHLfor setting up a Joint Venture inPakistan. The government allowed a51% local and 49% DHL shareholding.There wasn’t much capital requiredbut the business was developed fromscratch. My brother as Chairman askedme to join and DHL agreed that subjectto satisfactory training with them, Icould be the M.D. of the Joint VentureCompany.

We thus commenced business. Soon

we realized the need for a localcompany, as the Joint Venture wasrestricted to international courierservice only. This led to the birth ofTCS, with my brother and myself asChairman and MD respectively of boththe companies. By the grace of Godour business flourished, and timepassed quickly. Nearing the end of ourfirst decade my brother and I decidedto take some time out to sit and planthe future.

The business by now employingthousands needed some seriousdecision making for the long term. DHLpartnership was our main strength, yetTCS too had come of age, we neededto decide should TCS remainsubservient to DHL or pursue its owndestiny?

Manager Today: What have beenyour main achievements?Khalid Awan: The achievements arenot mine but of the devoted teams Ihave had the privilege to form. Manyof them worked harder than me, and

gave me the strength with theirdevotion and cheer.

Manager Today: How do you motivateyour people?Khalid Awan: Once having explainedthem the mission, letting them set theirown goals.

Manager Today: What would youdescribe as the biggest challenge youfaced. How did you cope with it?Khalid Awan: There have beennumerous but if you ask me which wasthe toughest: it was when on myassuming full-time control of TCS, mynumber 2, whom I had delegated manyfunctions, while I was dividing timebetween DHL and TCS - a man I hadtrusted the most, and whosecontribution during our formative yearsI still acknowledge, led a sudden revoltagainst me. Defecting with keyemployees (and customers), andflushed with cash from investors, theyset up a competition. This was a severejolt and for over year or so we did notknow who would survive, until they

packed up.

Manager Today: So how would yousum up your life and what are the keylearnings?Khalid Awan: I think key learning getinstilled in the sub-conscious and aresometimes difficult to articulate; butlife has been a great experience. Fromunion leader to a business owner, fromthe dusty lanes of D.I.Khan to someof the world’s most glamorous places,my life has had its ups and downs,through strange twists and turns.

Manager Today: And how would youenvision the future of TCS?Khalid Awan: With no geographicconstraints, a strong brand, and aculture of merit and enterprise, TCSwould go as far as the creativity andimagination of its people can take it.Prior to our 30th anniversary next yearwe plan drawing up a documentoutlining the possibilities in the nextthirty years, and what we need to doto reach our full potential.

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 214

TCS Customer Newsletter

15www.tcs.com.pk

Analyzing Supply Chains

The Porsche GT3 Cup ChallengeMiddle East has quickly establisheditself as the most professional one-make series on the busy regional motorracing calendar…. It is based on thehighly successful Porsche formula forone-make series racing, and gives theArab world’s most promising circuitracing drivers an ideal opportunity tofurther their international experience….

Launched in December 2009, thechampionship is currently enjoying itsthird season, once again giving a worldcompetitive debut to the latest versionof the Porsche GT3 Cup car….There was a requirement of specialMichelin tyres for the race cars…. thetyres were on the way from Europe toBahrain…. due to vessel breakdownthe consignment got stuck atKhorfakkan port (UAE)… clearanceissues beyond multinational companyagent’s control ….

The agent refused to assist in meetingclient deadlines…. client furious….

looked for another FreightForwarding partner…. Mr.Shakeel Bakhsh Freight &Business DevelopmentManager of TCS UAE to therescue…. got the shipmentto Dubai from Khorfakkan….2 days hectic efforts shipmentairfreighted to Bahrain….Client over the moon!

Message of appreciation fromChristoph Huber (current inEurope), General Manager,GT3 Cup Challenge MiddleEast SPC, BahrainInternational Circuit,Teambuilding 16, P.O. Box26381, Gulf of BahrainAvenue, Sakhir, Kingdom ofBahrain….“Dear Shakeel! - Nothing isimpossible for TCS - Topservice - Last Minute help -Logistic solutions - withoutthis service no tires for ourrace weekend…. Well done,and thanks!”

WE ARE WHAT WE THINK WE ARETCS UAE on Special Project Assignment to

TCS UAE Business Development Manager (Freight) Shakeel Bakhsh, supplychainspecialists Alexender Borg and Andre N. Verdier, and Asam Maqsood (TCS UAE

Station Manager Dubai)

Anchoring SuccessThrough NLPTCS and Octara organized a workshop by Mr.Saood Bin Masood on Neuro LinguisticProgramming titled ‘Anchoring Success ThroughNLP’, attended by 50 members of TCS TeamDubai, with a view to inculcating a positive attitudeand developing creativity.

Motor RaceEvent in Bahrain

TCS UAE bondsthrough Cricket

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 216

Our neighbor to the north becamean economic superpower byconvincing Western companies tomanufacture within its borders. Nowit seems that it has convinced manyto offshore their complex logisticsprocedures as well - our industryhas much to learn from them.

The integration of China into the worldeconomy has been one of the world’sdefining economic trends over the pastdecade. Ever since it joined the WTOin 2001, the world’s leadingtransportation companies, such asMaersk and FedEx, have investedheavily in catering to the demands oftraffic moving from Asia to the West.Many have traditionally unloaded theirgoods at air and sea ports in thedeveloped world, and then proceededto sort the goods at these distributioncenters and warehouses. After that,they would transport these to theirultimate destination, such as retailoutlets.

In search for higher supply chainefficiencies during the recent globaleconomic downturn, logistics expertsfrom across the world came up withan innovative technique.

Having lived in the UAE, I havepersonally witnessed how expensivethe supply chains are to operate indeveloped economies. That is preciselythe factor that has led logisticians tooutsource their distribution to China.So rather than do the sorting anddistribution in a high cost Westerncountry, many containers now leaveChinese ports packed with goodsarranged in an orderly fashion, withthe precise quantities and ordersrequired in their destination countries.This means that when such goods landin developed countries such as Britainand Australia they often go straight

from the port to the retail outlet,meaning the expensive to operateonshore distribution centre has beeneliminated from the operation.

Often this change is hard to spot atfirst sight, especially since thecontainers arriving at ports in thedeveloped world have exactly the sameoutward appearance. Peek insidehowever and one will notice how noneof them are filled with exactly the sameapparels, electronic goods or leatherproducts. Since they go straight fromthe port to the store, they contain amixture of goods and are arranged inthe order through which they will beoffloaded at customer drop off pointsin Western countries. In addition toretail outlets, these could also includefactories and farms for example. Theseadvanced distribution techniques,known as ‘origin warehousing’, makesure that often enough the price tagsare already in place, and the goodsare ready to go straight on display.

Many of these techniques are beingtried in the industrial belt in southernChina as well as in and aroundShanghai. Many Chinese provincesare now competing with each other toattract such complex logistics parksas it means additional revenue forthem. The outsourcing ofmanufacturing from the West hascreated millions of jobs in that country,and it seems that adding an extra linkin the value chain, in the shape ofoffshore distribution, is set to do thesame. Such logistics parks function aseconomic free zones which are subjectto different Chinese export regulations.

In spite of its success, originwarehousing is not without its pitfalls.As one can imagine it takes immenseamounts of coordination between theoperators of such supply chains to

make sureexactly the right amounts of goods aresent over across vast distances, aswell as arranged systematically to caterto the needs of the end client. In someconsumer goods industries, such asfashion or footwear, with volatiledemand patterns, it takes a lot toaccurately forecast sales figures, andorder supplies accordingly. Often itwould depend on end customer’srequirements about how much stockto hold, making the accuracy ofinventory management of primeimportance.

All in all, it can be said that accuratecoordination with clients can help originwarehousing become a morewidespread activity, for which trackingtechnology can also be an aid fortransparency. These complexdistribution techniques are subject tothe daily calculations that logisticsofficers in the manufacturing countrymust make with their developed worldclients, so as to optimize operationsand make the supply chains morepractical. For those Chinese andPakistani exporters who have the abilityto carry off such flexible and responsivesupply chains, it is clear that therewould be not only financial butoperational benefits as well.

Qasim Awan is a Director of theTCS Holding Company.He is a graduate of York

University, Toronto, and aMaster in Management from

Cass Business School, London.Qasim is an avid observer of

the global supply chainscenario.

from

LogisticsLessons

By Qasim Awan

The Supply Chain Conference 2012played to a full house first thing in themorning, with TCS designated theConference’s Industry Patron, and theChairman TCS Khalid Nawaz Awaninvited as Keynote Speaker. ‘ImprovingBusiness Productivity throughExcellence in end-to-end Supply ChainManagement’ was the theme of theConference. Organized by the SupplyChain Association of Pakistan (SCAP)in collaboration with TerraBiz, theConference had an impressive rosterof speakers addressing the entirespectrum of Supply Chain issues.Umair Jaliawala added a pleasantinteractive dimension to theproceedings in his session ‘The Art ofNetworking for Supply ChainProfessionals.’

In his Keynote Address Mr. KhalidAwan gave an absorbing overview ofhow the Supply Chain function hadevolved at TCS after receiving an initial

burst of energy from thePakistan Banking Councilcontract in 1985 with Dr.Mahboob-ul-Haq putting thenationalized banks on noticeabout uplifting their servicestandards. “TCS was tasked withcreating a nationwide network thatwould cater to the many thousands ofbranches that these banks had all overPakistan, with the mandate to reduceclearing time for outstation chequesfrom three weeks to seventy-two hours.That was the first example of its kindwhere a major logistics function in thesupply chain of the service industrywas outsourced to logisticsprofessionals in the private sector. TCSachieved its mandate, and in theprocess increased manifold the velocityof circulation of money in the nationaleconomy.”

Mr. Khalid Awan dwelt at length onhow TCS was positively impacting the

supply chains and productivity acrossthe different sectors of the economy,from banking to telecommunications,to education, to food, topharmaceuticals. He ended hisdiscourse by reiterating some profoundancient wisdom. “One of the secretsof life is to make stepping stones outof stumbling blocks.” Indeed.

17www.tcs.com.pk

Mr. Anwaar Nizami, General SecretarySCAP and National Manager ContractLogistics, Hellmann Worldwide LogisticsPakistan presents a memento to RizwanHafeez TCS VP Strategy & Retail andRegional Director North.

( L – R ) Anwaar Nizami, Karim Ispahani, Noman Lutfi, Khalid N. Awan, M. Qaysar Alam, Faraz Ali, Aamir Haroonand Yonus Siddiqui at ‘Supply Chain Conference 2012’ organized by Supply Chain Association of Pakistan and TerraBiz.

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Joining TCS in May 1993 asAccounts Officer in Islamabad,Muhammad Masood got lucky withhis first ever job and has spent hisentire career at TCS, rising in themanagement hierarchy to his presentposition wherein he constitutes animportant cog in the TCS wheel.

Muhammad Masood graduated fromthe Punjab University in 1992 with aBachelor’s in Science degree, havingstudied Economics, Mathematics andStatistics. In May 2006 he went in forhigher education and acquired anEMBA degree from Preston Universityin General Management.

In June 1995 he was appointedCollection & Recovery Officer, aposition that he held for three years

before beingpromoted to

Incharge Collection& Recoveries in July

1998. In November 2002Muhammad Masood was madeManager Collection & Recoveries, andin October 2004 was given anationwide role in TCS with hispromotion as Manager Credit Control(Network), and position at the HeadOffice in Karachi.

In October 2006 Muhammad Masoodmade the move back to Islamabad asSenior Sales Manager, and inNovember 2008 was promoted to KeyAccount Manager for the Telecomsector. In August 2010 he assumedcharge of Key Account Head for theNorthern TCS Region.

Muhammad Masood came by hispresent position of Area BusinessHead Rawalpindi in November 2011,and his area of responsibility includes

20 branches, with the mandate ofoptimizing operational cost andenhancing profits. Taking new stepsfor the exposure and training of histeam of 300 members is a challengethat he relishes.

He is partial to a participative andfacilitative management style, and forthose seeking to join TCS MuhammadMasood’s message is to be creative,be in love with your work, and if youdo so then the possibilities are endless.

Muhammad Masood likes to readbooks on management, and his favoriteauthor is Jim Collins. His hobbiesinclude book reading, working out ina gym, jogging and swimming. He ismarried with three daughters Ayesha,Amna and Abhia, and his favorite foodcomprises green salads and chickencorn soup.

Ladies and gentlemen,Muhammad Masood at your service!

TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 218

TCS Customer Newsletter

19www.tcs.com.pk

MUHAMMAD MASOODArea Business Head (Rawalpindi)

[email protected]

The Karachi Boat Club has a long andillustrious history during the course ofwhich it has provided an extraordinaryopportunity for many generations ofour youth to engage in a priceless sportthat has kept the Chinna Creek aliveand buzzing. The annual Inter-SchoolRegatta is now into its 4th year, andcomprises the proving ground for yearlong training and effort. The schoolsthat fielded their teams this yearincluded the Lyceum, BeaconhouseSchool System, Convent of Jesus &Mary, Habib Public School, St. Patrick’sHigh School, Karachi Grammar School,The Citizens Foundation, D.A. DegreeCollege for Women, the C.A.S. School,D. A. Degree College for Men, BayviewAcademy, The International School,

D.A. Public School, SouthShore,Haque Academy, Nixor College, andBayview High School.

On the day of my visit the Habib PublicSchool team was hard at work,coached by Osman Rafique, andcomprising Ali Farhat, Ali NasirRehmani, Ali Zaigham Jafrani, HameerAli, Hasan Farhat, Hussnain Jafrani,Ismail A. Qamari, Murtaza Jafrani,Sabih Shahid, Salman Rizwan, andTaha Gain.

The Karachi Boat Club has animpressive roster of events, bothnational and international, and it ishoped that the level of activity willincrease in the future and draw greater

attention to the drastic deterioration inthe quality of water in the Chinna Creekwhere the Sea Scouts once swam andthe mangroves once flourished.

ROW ROW ROW YOUR BOAT!!High-end Extracurricular for Kids

YOUTH AFFAIRSSpotLight

Dastaan-e-Ishq (Tales of Passion),a compendium of tales of religion,leaders and a cross-section ofcultures influenced by Sufic poetry.Umair Jaliawal, a senior associateat the School of Leadership (SOL),narrated “tales of passion” from avariety of notable leaders in history,and moving on to morecontemporary leaders.

Sufi hits from the runaway successtelevision music series Coke Studiopunctuated the proceedings, withthe title borrowed from a song byAli Zafar. The aim of the event was

to inspire the youth to do what theywant in life, and create awarenessabout individuals who through theirpassions made their mark in history.This would help the youth find rolemodels and formulate their ownpaths to success.

Umair Jaliawal said the event wasabout finding one’s passion in life.“As Sufic songs in Coke Studiodepict the same philosophy, theywere integrated into the Dastaan-e-Ishq programmes being performedin different cities across the country.”

Tales of Passion Inspired Leadership forYouth - Anecdotes, Music & Rousing Inspiration

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Nusratullah Khan, Head of HRM & ODis associated with TCS since 1996.This is Nusratullah Khan’s second tourof duty heading the HRM &Organization Development Division atTCS. His first stint was between June1996 to April 2005, after which he tookup an assignment as the first Head ofHuman Resources of the Aqeel KarimDehdhi Securities (Private) Limited,the leading brokerage house ofPakistan, between May 2005 and July2006. He returned to TCS in August2006 and has been here ever since.Nusratullah Khan started hisprofessional career in HR withSheraton Hotel & Towers, Karachi thathe joined in July 1990 as PersonnelTrainee, and within 3 years attainedMiddle Management Position, stayingon until May 1996, and moving to TCSthereafter.

At TCS Nusratullah Khan’s key role isto inculcate a culture of openness,merit and performance; promote theorganization’s objectives and corevalues; harness teamwork and developleadership for effective successionplanning for TCS and its group ofcompanies.

His major responsibilities have includedStrategic Human Resource Planning;Development of Policies & Procedures;Recruitment, Selection and negotiationof employment offers; Manpower,Payroll & Compensation Budgets;Administration of Payroll, Group Life,Medical & Hospitalization Policies;Management of EOBI, SSI & EducationCess contributions and inspection ofRecords by the relevant authorities;Compensation Management; JobEvaluation & Grade Structure; Training,Career Development & SuccessionPlanning; Performance Management;Disciplinary Procedures; GrievanceHandling; Staff Communication; andLegal Consultation & Court Cases.

Nusratullah Khan led theRemodeling Exercise thataimed at managementrestructuring, redefining the keyroles and their performanceevaluation mechanism. He was alsoresponsible for revamping theCompensation Structure of theManagement Cadre; Developing theSelf Maintained Car Finance Scheme,which has helped the organization toattract and retain the best employees;Restructuring and redefining the roleof the Security Department as “Security& Network Support”, and AuditFunction as “Financial Support andSystems Audit”; Designing the StarPerformance Award and Talent Huntprograms; Actively participating insetting up the external wing of TCSmanagement development services,now known as “Octara”; Looking afterthe employees’ communication “TheNetwork News” & “Big Leap” asmember of the Editorial Board; andorganizing Job Enhancement TrainingWorkshops for Customer Services,Operations & Sales Staff.

With a Bachelor’s degree in Commercefrom the Karachi University and aMasters in Business Administration(Preston University), Nusratullah Khanhas accumulated over 20 years ofextensive experience in all aspects ofHuman Resources Management, witha particular focus on strategic HRplanning, performance management,leadership development, andcompensation and job evaluationsystems. He is conversant withIndustrial and Labor laws, disciplinaryproceedings and employees’ grievancehandling.

Nusratullah Khan is committed to lifelong learning, and has attendedinnumerable courses during the courseof his working life, notable amongstwhich are a Diploma in HumanResources Management (Pakistan

Institute of Management); ManpowerPlanning, Recruiting and Retaining(Institute of Business & LawManagement); Corporate Planning forPersonnel Growth (ILO/ Employers’Federation of Pakistan); Evaluation ofHRM in Pakistan (Institute of BusinessAdministration); Performance Appraisal& Management System (HoechstPakistan); Selection Interview(Employers Federation of Pakistan);Leadership & Communication(ILO/Employers’ Federation ofPakistan); Timeless & LivingLeadership (Omer Khan); Building aHigh Performance Company (PaulKeijzer), Top Team Grid ProblemSolving by Grid International, Inc., USA.

Married with one eleven years old son,Nusratullah Khan’s hobbies includewatching sports on TV. In his schooldays his interests extended to cricket,hockey, and snooker, and presentlyhe is contemplating taking up golf. DaalChawal (rice and lentils) are his favoritefood. Ambitab Bachan, Dilip Kumar,Raj Kapoor, and Richard Gerecomprise his favorite movie stars.Steven Covey is his favorite author,and his all time favorite book is ‘WhatThey Don't Teach You at HarvardBusiness School: Notes From A Street-Smart Executive’ authored by MarkMcCormack. He is trying to spendmore time on the Internet engagingwith social media.

Ladies and Gentlemen!Nusratullah Khan at your service!

Head of HRM & Organization [email protected]

August, 2012 / Volume: 11 / Issue: 220

A total of 300 girls and boys from 40 cities and villages, tookpart in the 11th Young Leaders Conference (YLC) organizedby the School of Leadership (SoL) with the theme ‘dream theunseen, believe the unknown, achieve the impossible,’ underthe inspired and dynamic chaperoning of Shireen Naqvi,Director SoL.

The six-day conference was divided into five sessionscomprising environment, economics, inter-culture, society andpolitics, with each session mentored by specialists.

Students were divided in 20 groups with each consisting of15 participants, and headed by a young facilitator, who hadto undergo strenuous training and was required to be a YLCgraduate.

More than 75 percent of the participants received scholarships,but as a rule no one was given a free entry. Children wereasked to pay whatever they could to inculcate a respect forlabour in the participants. Students from as far as Gilgit-Baltistan attended the conference.

Well done once again Shireen Naqvi!

YOUNG LEADERSCONFERENCE 2012

YOUTH AFFAIRS

21www.tcs.com.pk

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 222

TCS Customer Newsletter

23www.tcs.com.pk

Haroon Basheeris the Founder and Chairman of thePakistan Parkinson’s Society (PPS),a non political, non religious and nonprofit-making organization establishedwith the primary objective of helpingpatients make informed choices inorder to achieve the best quality of lifepossible. Its objectives include creatingawareness about the disease andremoving any social stigma attachedto it; Working with the pharmaceuticalindustry and medical profession toimprove the focus on management ofthe disease; and creating supportgroups to act as effective and easy-to-access forums for patients.

Parkinson's disease belongs to a groupof conditions called motor systemdisorders. The four primary symptomsare tremor or trembling in hands, arms,legs, jaw, and face; rigidity or stiffnessof the limbs and trunk; bradykinesia orslowness of movement; and posturalinstability or impaired balance andcoordination. As these symptomsbecome more pronounced, patients

may have difficulty walking, talking, orcompleting other simple tasks. Thedisease is both chronic, meaning itpersists over a long period of time, andprogressive, meaning its symptomsgrow worse over time. It is notcontagious nor is it usually inheritedthat is, it does not pass directly fromone family member or generation tothe next. Parkinson's disease is themost common form of parkinsonism,the name for a group of disorders withsimilar features.

Parkinson's disease was first describedin 1817 by James Parkinson, a Britishphysician who published a paper onwhat he called "the shaking palsy." Inthis paper, he set forth the majorsymptoms of the disease that wouldlater bear his name. For the nextcentury and a half, scientists pursuedthe causes and treatment of thedisease. They defined its range ofsymptoms, distribution among thepopulation, and prospects for cure.

In the early 1960s, researchersidentified a fundamental brain defectthat is a hallmark of the disease: Theloss of brain cells that produce achemical "Dopamine" that helps directmuscle activity. This discovery pointedto the first successful treatment forParkinson's disease and suggestedways of devising new and even moreeffective therapies.

A research study conducted at theUniversity of Rochester has predictedthat the number of people in the worldwith Parkinson’s disease will doubleby 2030. The study looked at data from15 most populous nations of the world.The bulk of the growth in Parkinson’sdisease in the next 25 years will notbe the in the United States and Europe,

but in other places namely China. Thisgrowth will occur in societies wherethere is limited infrastructure in placeto diagnose individuals, much lessaddress their medical needs or societalimpact.

“Your attitude to life is very important,”says Haroon Basheer. “If you haveParkinson’s, try not to be discouragedor depressed if you find that yourcondition slows you down or makescertain routine activities more difficult.Experts would also advise you to keepworking at your own pace, and retainas many of your leisure activities asyou can, and to keep yourself as activeand healthy as possible.”

Haroon Basheer is a successful careercorporate executive, and has occupiedsenior management positions withPakistan Tobacco, American Express,Citibank, and TCS. In the final stretchof his career he served a three yearsstint as Advisor to the FederalOmbudsman for Banking. This is aboutthe time when he discoveredParkinson’s onset through self-observation and research on thesubject. His suspicions were confirmedby the medical profession. HaroonBasheer was appalled by the plight ofpatients and dearth of doctors andneurologists. Encouraged by late RiazMahmood and Haroon’s own physicianDr. Nadir Ali Syed (consultantneurologist at the Aga Khan University& Hospital and South City Hospital),he set up the Pakistan Parkinson’sSociety (PPS) that included as

supporters Munawar Hameed (formerChairman ICI), Irshad Jan(pharmaceutical industryentrepreneur), Raymond Kotwal (exCFO of Citibank, now CFO of UBL),and Amir Pasha (Country ManagerVisa).

“PPS has received major non-financesupport from hospitals like the AKUH,Jinnah and South City,” says HaroonBasheer. “Auditorium rent for ourseminars is a major expense and thefree use of the hospitals’ auditoriumsas well as the hospitals’ faculty is amajor asset.” In his estimation PPSseminars are attended by 70%patients, 20% information gatherers,and 10% caregivers. “The reason whythe number of patients is so high isbecause very few poor people haveaccess to neurologists. There arebetween 70 to 100 neurologists in thecountry.” The PPS seminar in Lahore,advertised in newspapers, attracted251 people, of which 18 patients werefrom Gujranwala, Kasur, and Daska.

To spread awareness HaroonBasheer frequently engages theelectronic media on talk shows,presenting the viewpoint of the patient,while his wife Asima delves into thecaregiver’s role and Dr. Nadir Ali Syedfields the technical issues. Taher A.Khan of Interflow made a special 6episodes film on Parkinson’s titled ‘ADay in the Life’ to commemorate theWorld Parkinson’s Day which is heldin April every year, and the film isshown on all the big televisionchannels.

Haroon Basheer’s future plans includeexpanding the PPS outreach to tier-2 towns, and do seminars inFaisalabad, Gujranwala, and Sialkot.He also hopes to foster a spirit ofvolunteerism amongst the students’community to function as caregivers.More power to citizens activism!

TCS’s MAK ReceivesInternational AcclaimCroatia based World Art Gameshas selected Muhammad Arshad Khanas President National Committee fromPakistan.

http://wagames.org/en/committees/pakistan.

MAK is due to participate in the2nd Annual Conference in Turkey inSeptember this year. Onward MAK!

EDITORIALThe April 2012 Issue of the Harvard Business Review carries a very

interesting article titled ‘The Real Leadership Lessons of Steve Jobs’

written by Walter Isaacson, the author of his best selling biography.

Here are the learning obtained.

“The passion, intensity, and extreme emotionalism he brought to

everyday life were also things he poured into the products he made….

His petulance and impatience were part and parcel of his

perfectionism…. Making an enduring company was both far harder

and more important than making a great product…. Deciding what

not to do is as important as deciding what to do…. Focus was

ingrained in Job’s personality and had been honed by his Zen

training…. Simplicity, he said, is the ultimate sophistication…. Jobs

aimed for the simplicity that comes from conquering, rather than

merely ignoring, complexity…. It takes a lot of hard work, he said,

to make something simple, to truly understand the underlying

challenges and come up with elegant solutions…. Jobs tried at every

meeting to find ways to cut clutter”.

Rest in peace, Steve Jobs.

Report filed by A

dil Ahm

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[email protected]

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 224 25www.tcs.com.pk

TCS Sales Conference 2012

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 226

TCS Customer Newsletter

27www.tcs.com.pk

Message from Irum Mumtaz, Founder &Executive Patron.

Bazeecha is a shelter home for underprivilegedgirls, who are provided with a safe, home likeenvironment. Presently there are 26 younggirls between the ages of 3 and 18 years.

Bazeecha was founded in Abbotabad inOctober 2006 after the earthquake, so mostof the girls belong to Abbotabad and theHazara division.

Quality education is imparted to them which alsoincludes Vocational training as part of their curriculum.

There are three employees comprising a motherlywarden, a teacher and a guard.

The teacher has a Masters degree in Scienceand assists and reinforces the girls, and fills anyshortcomings and weaknesses in their education.

We are a group of friends comprising Dr. AnjumHasan, Amra Hayat, Raheela Navaid and myselfwho are taking care of these girls .Our aim is togive them quality life by providing them with food,shelter & education so that they can lead a happylife by becoming useful citizens.

Last year Bazeecha was shifted to Rawalpindi. Akind friend has donated a piece of land for Bazeechain Rawalpindi, and now Inshallah we are planning

to construct our own building in the very near future.

Bazeecha is funded by donations and endowmentsby family, friends, collegues and well wishers. It hasseen tough times, but we remain steadfast in ourresolve to make a difference in the lives of a fewgirls.For further information and offers of assistance [email protected]

BAZEECHA1) Understand Businesses MustMake Money

Do you have the right businesstools? If it doesn’t make money,it’s a vanity project. Even if acharity is ‘not-for-profit’, they needsomething to cover overheads.Without a generous benefactor tobail them out, they are doing agross disservice to theirdependents. Start making money.Recognize the new ‘currencies’.People are willing to pay forinfluence, introductions and barterservices. It’s war-time again.Swapping a chicken in exchangefor medical services may yet makesense again. And then there areFacebook credits…

2) Get Online (and then backoffline again)

Make a strategy. Talk to an expert.Attend courses and implementsocial media marketing. Then turnup at networking meetings andpress the flesh. Leads forbusiness, introductions to newfriends and fascinating insightscan happen through Facebook,Twitter, Linked In and You Tube,but the really hot deals will bemade face-to-face. People like topost, but they also like to watchTV, listen to the radio and readmagazines. For now at least. Buildboth into your future plans. Contactthe dead leads, former colleaguesand acquaintances that you’veignored for years. Let them knowyou care and offer your servicesagain. In a fast moving businessworld, buying from someone youknow, like and trust hasn’tchanged.

3) Declare Yourself To BeAn Expert (In Something)

Get a business title. Write a book,start speaking at industry events,keep a blog etc. Whatever theoptions available work to riseabove the ‘white noise’ and clutter

of Google. The competition will bedoing the same as you. Until youtell everyone how you are the bestin your niche. Once you have theirattention, prove it’s true.

4) Get Your Voice

Pay for public speaker training.Want To Get Your Voice Too? Anexpert (like me) will help youovercome fears, sharpen yourmessage and teach you how todeliver it to anyone at anytime.Learn as early as you can.Communication is everything in asocially based economy. It iscurrency in itself whether you area student attending job interviewsor a CEO hosting them. It will alsoadd +30% to your annual salaryFOR LIFE!!!

5) Get A Mentor

Your mindset is the benchmarkby which the outside world willjudge you. Get Some Positivity.It’s also the only thing that willkeep you being successful.Become a life-long learner andget a life-coach. If you are waitinguntil you ‘need’ one, you alreadydo. So sell it first, create brochuresafterwards.

6) Ask

Your good old ideas about greatbusiness sense might still be asgood as they ever were, but yourclients might have changed theirway of thinking. If everyone isbartering, what can you do to givevalue whilst costing you less?Always seeking knowledge is asmart way to re-evaluate anythingand once you know the results,reinvent your business, trim thefat and step back into the breach.There’s always cash, you just haveto know where to dig.

THIS is the NEW ECONOMY!!! Money istighter. Competitors are more cutthroat.Everybody wants full value and doesn’twant to pay full price for it.

Courtesy

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 228

TCS Customer Newsletter

29www.tcs.com.pk

For over two decades UP! Your Service Founder andChairman Ron Kaufman has helped companies in everycontinent to build a culture of uplifting service thatdelivers real business results year after year. Makingtransformation his mission, Ron is one of the world’smost sought-after educators, consultants and thought-leaders in achieving superior service. TCS’s dynamicsister concern OCTARA engaged with Ron and broughthim and his wife Jen to Karachi for a day-long ‘thrilla-in-Manila’! It was a seminar the likes of which Pakistanhas not witnessed in recent times. 375 high powereddelegates occupied the sprawling five star spread ofthe Grand Ballroom at the Sheraton Hotel. Alternatelymesmerized and animated, the audience respondedto Ron’s orchestrations much like inspired musiciansrespond to a master conductor. Jen managed thebackstage during the eight hours that Ron was onparade, ensuring a seamless interaction between Ronand his many props.

Ron’s a master navigator of the back passages throughthe Pantries of five star hotels, as indeed all celebritiesare who get whisked in and out, evading the glare ofpublic scrutiny and paparazzi. In this case, enroute toa private part of the hotel lobby, we skirted the hotelfoyer where the 375 seminar delegates were havinglunch and where Ron would certainly have beenbuttonholed, losing precious time in the 15 minuteswindow for the interview. The walk through theSheraton back passages brought memories ofHollywood thrillers in which the President of theUnited States of America gets evacuated out of hotelsby the Secret Service! Ron is a regular columnist atBloomberg BusinessWeek, and the author of 14 bookson service, business and inspiration that have beenfeatured in The Wall Street Journal, The New YorkTimes, and USA Today.RESILIENT PEOPLE“Pakistani culture has at its heart tremendous warmth,kindness and generosity towards other people,” says Ron.“While this amazing city and amazing country has been

through turmoil and difficulty,floods, earthquakes, politicalconflict, the soul of the peopleof Pakistan continues to bewarm, hospitable, welcoming,and kind. In fact, everywherearound the world, in every societyand every city people struggle withthe difficulties that we do, and haveto deal with the situations asthey are. But inside what allof us share in common isthe spirit and thewillingness and desireto take care of otherpeople to make our livesbetter. In Karachi andPakistan it isextraordinary,because you’re one ofthe most resilientpeople in the world,and have the souland the spirit ofuplifting service.”

CREATE VALUEFORSOMEONEELSEService, saysRon, isimportant inevery scenario,

especially so in difficult economic times,service becomes more important thanever, and for so many reasons.“Customers have more choice, thereare fewer customers, you have morecompetition, and when people do finallymake a choice to spend their moneythey are often more nervous aboutwhether they have actually made agood choice. So the service youprovide your customers both duringand after the purchase makes a bigdifference to give them the confidencethat they have made the right choiceby going with you.”

The essence of Ron’s message iscaptured in his definition of the wordservice. Service is taking action tocreate value for someone else. So theessence of the message is that whatyou do in life and what you do at work,it’s not about what you do, but whatsomeone else gets from what you do.It’s not about the following ofprocedures. It’s about whether theprocedures you followed created valuefor someone else, whether a colleagueor a customer. “The whole focus of ourattention should be on who is it that Iam doing this for rather than what is itthat I am doing.”

ENGAGING & ENJOYINGRon says that he was a Frisbeeaficionado when in College. “I gotinvolved in organizing Frisbee festivalsand tournaments, and internationaltours all over the world. The wholepoint is to teach people new ways toengage with and enjoy their time withother people. So when I got involvedwith the corporate world I carried thatsame theme along. I discovered thatservice is about people taking care ofand creating value for other people.This was true in my youth, and now inmy more mature days I am doing thesame thing which is teaching peopleto get along with and have a good timewith other people.”

Ron attended Brown College which isan Ivy League school in the USA, andhe studied for two years in Europe,and in his post graduate period focusedon international political history. “I wasinterested in how countries come backtogether after a war, and in particular

what is the role that sport can play inbringing countries back together. Takefor example when Pakistan and Indiaplay cricket, it is a fierce competition,but there is still the camaraderie ofsport over any political conflict ordisagreements, they can still get outand literally play with each other forthe joy of it. When I went into thecorporate world that engaging with oneanother is still at the core of what everwe do with human beings.”

GETTING AN EARLY STARTRon’s very first job was deliveringnewspapers when he was about 10years old, and before that he wasshoveling snow off the neighbors’sidewalk at the age of 7 in West Port,Connecticut, where he grew up.

“I learnt a very interesting lessondelivering newspapers. Once a weekI would knock on the doors of mycustomers to do the collection of themoney. I discovered that if I was in avery good mood and was friendly andsmiling then they would give me bettertips! And if I went to collect the moneyminus the smile then all I got was themoney I was owed. I learnt at a veryearly age that if you were nice to otherpeople they’d be nice to you as well.What you send out comes right back.”

OF WIFE & WHALE SHARKS!Ron met his wife Jen eight years agoin Australia where he was on a scubadiving vacation to meet the whalesharks of Western Australia. “Jen wasrunning the scuba diving shop. Shewas the service provider and I was thedemanding customer! I realized veryquickly that this was someone I wantedto spend more timewith, so I asked, andshe said yes, and wehave been togetherever since. Jen runs abig part of thebusiness, the finance,and the logistics, andthe backend to ensurethat everything isrunning smoothly. Wetravel a great deal. Onthe third day of meetingher I asked her if shehad a passport! And

now we have been on hundreds offlights together.”

AGE OF THE UNTHINKABLEPaul Newman, old blue eyes, is oneof Ron’s favorite movie stars. Iremember his ‘Cool Hand Luke’ inwhich he famously says ‘what we havehere is a failure to communicate!’ Onthe book front Ron cites ‘The Age ofthe Unthinkable’. “It was written by aman named Juan Carlos Ramos whois the managing director of HenryKissinger’s consulting firm. He liveshalf the time in New York and half thetime in Beijing. In this book he talksabout how this world is more volatile,more interconnected, and moreunpredictable than ever before. In aworld like that he says that resilienceis one of the most important featuresof a successful people and societies.Here in Karachi it is extraordinary,because you’re one of the most resilientpeople in the world. I was talking topeople at Habib Bank, one of ourclients, and he said that there couldbe a blackout and everyone would stillbe at work on time. There could be ahuge traffic jam and all the childrenwould still be in school on time. Theonly way that happens is if one hasbeen exposed to such situations somany times that one builds upresilience. So my message to thepeople of Karachi is that you’re doingvery well, and carry on!”

Thank you for visiting us Jen & Ron!

Report filed by A

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Global Sales GuruRON KAUFMANGraces Karachi

Courtesy

Jen, Ron, and Jamil Janjua (CEO Octara)

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 230

TCS Customer Newsletter

31www.tcs.com.pk

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TCS Customer Newsletter

August, 2012 / Volume: 11 / Issue: 232

TCS Customer Newsletter

33www.tcs.com.pk

CELEBRATESINDEPENDENCE DAYWITH BHIT ISLAND

KIDS!Mrs. Haq's Academy, R.E.A.D (RemedialEducation & Assessment of Dyslexics),

Karachi American School, and the doctorsand volunteers (including the Editor TCS

CONNECT) of U.L.P.H.A.T (Unified Liaisonfor Promotion of Health & Advanced

Treatment) put together over 350 Eid GiftBoxes and dry rations for the Bhit Island

school kids, with the M.S.A. (Maritime SecurityAgency) providing cash prizes for the teachersand staff, as well as the critical administrativeand logistical back-up for this all volunteerenterprise. Three Cheers for Volunteerism!

Three Cheers for Pakistan!

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