LOVE ALISON WEIR READING GROUPS ALISON...

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READING GROUPS LOVE ALISON WEIR READING GROUPS LOVE ALISON WEIR ALISON WEIR ALISON WEIR Trusted historian. Beloved storyteller. No matter who the royal subject, no matter if it is fiction or nonfiction, ALISON WEIR “can always be counted on to tell a superb story.” ( Booklist ) 2011 TRADE PAPERBACK PUBLISHING PROGRAM ALISON WEIR Trusted historian. Beloved storyteller. T BALLANTINE BOOKS TRADE PAPERBACKS RANDOM HOUSE READERS CIRCLE The Random House Publishing Group • www.RandomHouseReadersCircle.com Royal scandal and scheming make excellent book club discussion topics. Weir’s “hugely popular history books are as gripping as novels” ( The Times, London) and her novels are “ripping good reading” ( Milwaukee Journal Sentinel ). T BALLANTINE BOOKS TRADE PAPERBACKS RANDOM HOUSE READERS CIRCLE The Random House Publishing Group • www.RandomHouseReadersCircle.com *Captive Queen on sale in trade paperback 4/12/11. Sales not included. Net sales as of 8/20/10. HARDCOVER VS. TRADE PAPERBACK NET SALES HC TP TOTAL TRADE PAPERBACK SALES: 942,000 191,000 fiction sales* 751,000 non-fiction sales TOTAL HARDCOVER SALES: 380,000 116,000 fiction sales 264,000 non-fiction sales Non-Fiction Titles: The Princes in the Tower The Wars of the Roses The Children of Henry VIII The Life of Elizabeth I Eleanor of Aquitaine Henry VIII Mary, Queen of Scots, and the Murder of Lord Darnley Queen Isabella Mistress of the Monarchy Fiction Titles: Innocent Traitor The Lady Elizabeth Captive Queen

Transcript of LOVE ALISON WEIR READING GROUPS ALISON...

Page 1: LOVE ALISON WEIR READING GROUPS ALISON WEIRa1018.g.akamai.net/.../19022/pdf/Summer_2011/Weir_Brochure_FINAL.pdf · READING GROUPS LOVE ALISON WEIR ALISON WEIR Trusted historian. Beloved

READING GROUPS LOVE ALISON WEIRREADING GROUPS

LOVE ALISON WEIR ALISON WEIR

ALISON WEIR

Trusted historian. Beloved storyteller.No matter who the royal subject, no matter if it is fiction or nonfiction, ALISON WEIR

“can always be counted on to tell a superb story.” (Booklist)

2011 TRADE PAPERBACK PUBLISHING PROGRAM

ALISON WEIRTrusted historian. Beloved storyteller.

T ballantine books trade paperbacks random house reader’s circleThe Random House Publishing Group • www.RandomHouseReadersCircle.com

Royal scandal and scheming make excellent book club discussion topics.

Weir’s “hugely popular history books are as gripping as novels” (The Times, London) and her novels are “ripping good reading” (Milwaukee Journal Sentinel).

T ballantine books trade paperbacks random house reader’s circleThe Random House Publishing Group • www.RandomHouseReadersCircle.com

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HARDCOVER VS. TRADE PAPERBACK

NET SALES

HC

TP

TOTALTRADE PAPERBACK

SALES: 942,000

191,000 fiction sales*

751,000non-fiction

sales

TOTALHARDCOVER

SALES: 380,000

116,000 fiction sales

264,000 non-fiction

sales

Non-Fiction Titles:The Princes in the Tower The Wars of the Roses The Children of Henry VIII The Life of Elizabeth I Eleanor of Aquitaine

Henry VIII

Mary, Queen of Scots, and the Murder of Lord Darnley

Queen Isabella Mistress of the Monarchy

Fiction Titles:Innocent Traitor The Lady Elizabeth Captive Queen

Page 2: LOVE ALISON WEIR READING GROUPS ALISON WEIRa1018.g.akamai.net/.../19022/pdf/Summer_2011/Weir_Brochure_FINAL.pdf · READING GROUPS LOVE ALISON WEIR ALISON WEIR Trusted historian. Beloved

WEIR’S TRADE PAPERBACKS ARE BACKED BY A YEAR-LONG

MARKETING PLAN

On sale: 12/28/10

THE LADY IN THE TOWERNon-Fiction9780345453228 / $17.00

Anne Boleyn, second wife of Henry VIII, remains one of the most controversial, magnetic and intriguing queens of the English monarchy. Alison Weir draws on a myriad of sources from the Tudor era to recreate in unprecedented depth the gripping, dark and chilling story of this tragic heroine’s final days.

First Time in Paperback

THE PRINCES IN THE TOWERNon-Fiction9780345391780 / $16.00 (7/95)

A fascinating reconstruction of the events that led to the mysterious, sinister deaths of the boy-king Edward V and his brother Richard, Duke of York, The Princes in the Tower examines the chain of ambitions and rivalries, intrigues and struggles for power that culminated in the imprisonment and devastating disappearance of the two young princes.

THE WARS OF THE ROSESNon-Fiction9780345404336 / $17.00 (7/96)

This powerful retelling of the viciously bloody conflict that defined fifteenth century England brings brilliantly to life the historic figures of the Houses of York and Lancaster, vividly recreating their brutal struggle for power, a struggle that profoundly and irrevocably altered the course of the English monarchy.

QUEEN ISABELLANon-Fiction9780345453204 / $17.00 (1/07)

This vibrant biography gives a groundbreak-ing new perspective on one of England’s most notorious, charismatic queens: the determined and spirited Isabella, whose marriage to King Philip IV of France and subsequent influence over the monarchy created a legacy that would last for centuries.

ALISON WEIR 2011 TRADE PAPERBACK RELEASES

THE COMPLETE TRADE PAPERBACK BACKLIST

2011 IS THE YEAR OF WEIR. 2011 IS THE YEAR OF WEIR. Alison Weir is “one of the best historians of the British monarchy at work today.”

—The Boston Globe

THE CHILDREN OF HENRY VIIINon-Fiction$16.00 (7/97) • 9780345407863

The tumultuous ascensions of King Henry VIII’s heirs is explored in this riveting account of four extraordinary rulers.

THE LIFE OF ELIZABETH INon-Fiction$18.00 (10/99) • 9780345425508

Set against a mesmerizing backdrop of passion and pageantry, intrigue and war, Weir examines the many facets of the enigmatic monarch.

ELEANOR OF AQUITAINENon-Fiction$17.00 (4/01) • 9780345434876

Weir paints a stunning portrait of a truly ex-ceptional woman, renowned for her beauty—and for her convention-defying actions.

HENRY VIIINon-Fiction$18.00 (11/02) • 9780345437082

Weir brings to life the turbulent, complex figure of the King set beautifully against a glittering backdrop of luxury, passion, intrigue and power.

MARY, QUEEN OF SCOTS, AND THE MURDER OF LORD DARNLEYNon-Fiction$18.00 (2/04) • 9780812971514

Weir investigates the mysterious circumstances surrounding the death of the charming Lord Darnley, status-hungry husband to Mary Queen of Scots.

MISTRESS OF THE MONARCHYNon-Fiction$17.00 (1/10) • 9780345453242

Weir’s detailed portrait of the extraordinary royal mistress depicts a woman ahead of her time who boldly took control of her destiny.

INNOCENT TRAITORFiction$15.00 (11/07) • 9780345495341

Lady Jane Grey’s acceptance of the crown sets off a firestorm of intrigue, passion and betrayal . . . a storm that can only end in tragedy.

THE LADY ELIZABETHFiction$15.00 (11/08) • 9780345495365

Weir brilliantly sets the stage for young Elizabeth Tudor’s transformation from a daughter in the shadows into the iconic queen.

On sale: 4/12/11

CAPTIVE QUEENFiction 9780345511881 / $15.00

A sensuous and tempestuous tale, Alison Weir’s most recent novel brings vividly to life the story of England’s most passionate—and destructive—royal couple: Eleanor of Aquitaine and King Henry II.

First Time in Paperback

Spring 2011 • Website relaunch and update: AlisonWeir.org.uk • Trade paperback publication of The Lady in the

Tower, January 2011 • New in paperback & online media outreach • Targeted Facebook advertising (fans of the

Tudors, Philippa Gregory, etc) • BookBrowse ad • Giveaways on social networking sites such as

Goodreads and promotions with LibraryThing • Feature excerpt on Scribd • Major book club outreach • Feature in Random House Reader’s Circle

e-newsletter and on RHRC.com with sample excerpt and original material

• Reading Group Guide available online • In-store merchandising and online account

promotions • Library & Academic Marketing • Feature in Gender e-newsletter and History

brochure • Display at National Women’s Studies

Associations

Summer 2011 • Trade paperback publication of Captive Queen,

April 2011 • New in paperback & online media outreach • Reading Group Guide available online, as

well as additional content such as timelines and photos

• Author blog tour • Bookbrowse ad • Feature excerpt on Scribd • Extensive book club outreach • Random House Reader’s Circle promotions:

“Enter to win Alison Weir books for your book group—and an author chat!” sweepstakes

• Tie-ins to author’s touring company • Library & Academic Marketing • Launch of Alison Weir’s UK historical sites

touring company, June 2011

Fall 2011 • Reissues of The Princes in the Tower, The Wars

of the Roses, and Queen Isabella, August 2011 • Alison Weir “takeover” of Random House

Reader’s Circle website on 8/16: Q&A and extra content available, along with RHRC Facebook promotions

• Major feature in August RHRC e-newsletter • Hardcover publication of Mary Boleyn,

September 2011 • Major marketing and publicity campaign,

including author tourrandom house reader’s circle • www.randomhousereaderscircle.com T ballantine books trade paperbacks

TO BE REISSUED IN STUNNING NEW PACKAGES ON 8/16/11