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  • READING GROUPS LOVE ALISON WEIRREADING GROUPS

    LOVE ALISON WEIR ALISON WEIR

    ALISON WEIR

    Trusted historian. Beloved storyteller.No matter who the royal subject, no matter if it is fiction or nonfiction, ALISON WEIR

    can always be counted on to tell a superb story. (Booklist)

    2011 TRADE PAPERBACK PUBLISHING PROGRAM

    ALISON WEIRTrusted historian. Beloved storyteller.

    T ballantine books trade paperbacks random house readers circleThe Random House Publishing Group www.RandomHouseReadersCircle.com

    Royal scandal and scheming make excellent book club discussion topics.

    Weirs hugely popular history books are as gripping as novels (The Times, London) and her novels are ripping good reading (Milwaukee Journal Sentinel).

    T ballantine books trade paperbacks random house readers circleThe Random House Publishing Group www.RandomHouseReadersCircle.com

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    HARDCOVER VS. TRADE PAPERBACK

    NET SALES

    HC

    TP

    TOTALTRADE PAPERBACK

    SALES: 942,000

    191,000 fiction sales*

    751,000non-fiction

    sales

    TOTALHARDCOVER

    SALES: 380,000

    116,000 fiction sales

    264,000 non-fiction

    sales

    Non-Fiction Titles:The Princes in the Tower The Wars of the Roses The Children of Henry VIII The Life of Elizabeth I Eleanor of Aquitaine

    Henry VIII

    Mary, Queen of Scots, and the Murder of Lord Darnley

    Queen Isabella Mistress of the Monarchy

    Fiction Titles:Innocent Traitor The Lady Elizabeth Captive Queen

  • WEIRS TRADE PAPERBACKS ARE BACKED BY A YEAR-LONG

    MARKETING PLAN

    On sale: 12/28/10

    THE LADY IN THE TOWERNon-Fiction9780345453228 / $17.00

    Anne Boleyn, second wife of Henry VIII, remains one of the most controversial, magnetic and intriguing queens of the English monarchy. Alison Weir draws on a myriad of sources from the Tudor era to recreate in unprecedented depth the gripping, dark and chilling story of this tragic heroines final days.

    First Time in Paperback

    THE PRINCES IN THE TOWERNon-Fiction9780345391780 / $16.00 (7/95)

    A fascinating reconstruction of the events that led to the mysterious, sinister deaths of the boy-king Edward V and his brother Richard, Duke of York, The Princes in the Tower examines the chain of ambitions and rivalries, intrigues and struggles for power that culminated in the imprisonment and devastating disappearance of the two young princes.

    THE WARS OF THE ROSESNon-Fiction9780345404336 / $17.00 (7/96)

    This powerful retelling of the viciously bloody conflict that defined fifteenth century England brings brilliantly to life the historic figures of the Houses of York and Lancaster, vividly recreating their brutal struggle for power, a struggle that profoundly and irrevocably altered the course of the English monarchy.

    QUEEN ISABELLANon-Fiction9780345453204 / $17.00 (1/07)

    This vibrant biography gives a groundbreak-ing new perspective on one of Englands most notorious, charismatic queens: the determined and spirited Isabella, whose marriage to King Philip IV of France and subsequent influence over the monarchy created a legacy that would last for centuries.

    ALISON WEIR 2011 TRADE PAPERBACK RELEASES

    THE COMPLETE TRADE PAPERBACK BACKLIST

    2011 IS THE YEAR OF WEIR. 2011 IS THE YEAR OF WEIR. Alison Weir is one of the best historians of the British monarchy at work today.

    The Boston Globe

    THE CHILDREN OF HENRY VIIINon-Fiction$16.00 (7/97) 9780345407863

    The tumultuous ascensions of King Henry VIIIs heirs is explored in this riveting account of four extraordinary rulers.

    THE LIFE OF ELIZABETH INon-Fiction$18.00 (10/99) 9780345425508

    Set against a mesmerizing backdrop of passion and pageantry, intrigue and war, Weir examines the many facets of the enigmatic monarch.

    ELEANOR OF AQUITAINENon-Fiction$17.00 (4/01) 9780345434876

    Weir paints a stunning portrait of a truly ex-ceptional woman, renowned for her beautyand for her convention-defying actions.

    HENRY VIIINon-Fiction$18.00 (11/02) 9780345437082

    Weir brings to life the turbulent, complex figure of the King set beautifully against a glittering backdrop of luxury, passion, intrigue and power.

    MARY, QUEEN OF SCOTS, AND THE MURDER OF LORD DARNLEYNon-Fiction$18.00 (2/04) 9780812971514

    Weir investigates the mysterious circumstances surrounding the death of the charming Lord Darnley, status-hungry husband to Mary Queen of Scots.

    MISTRESS OF THE MONARCHYNon-Fiction$17.00 (1/10) 9780345453242

    Weirs detailed portrait of the extraordinary royal mistress depicts a woman ahead of her time who boldly took control of her destiny.

    INNOCENT TRAITORFiction$15.00 (11/07) 9780345495341

    Lady Jane Greys acceptance of the crown sets off a firestorm of intrigue, passion and betrayal . . . a storm that can only end in tragedy.

    THE LADY ELIZABETHFiction$15.00 (11/08) 9780345495365

    Weir brilliantly sets the stage for young Elizabeth Tudors transformation from a daughter in the shadows into the iconic queen.

    On sale: 4/12/11

    CAPTIVE QUEENFiction 9780345511881 / $15.00

    A sensuous and tempestuous tale, Alison Weirs most recent novel brings vividly to life the story of Englands most passionateand destructiveroyal couple: Eleanor of Aquitaine and King Henry II.

    First Time in Paperback

    Spring 2011 Website relaunch and update: AlisonWeir.org.uk Trade paperback publication of The Lady in the

    Tower, January 2011 New in paperback & online media outreach Targeted Facebook advertising (fans of the

    Tudors, Philippa Gregory, etc) BookBrowse ad Giveaways on social networking sites such as

    Goodreads and promotions with LibraryThing Feature excerpt on Scribd Major book club outreach Feature in Random House Readers Circle

    e-newsletter and on RHRC.com with sample excerpt and original material

    Reading Group Guide available online In-store merchandising and online account

    promotions Library & Academic Marketing Feature in Gender e-newsletter and History

    brochure Display at National Womens Studies

    Associations

    Summer 2011 Trade paperback publication of Captive Queen,

    April 2011 New in paperback & online media outreach Reading Group Guide available online, as

    well as additional content such as timelines and photos

    Author blog tour Bookbrowse ad Feature excerpt on Scribd Extensive book club outreach Random House Readers Circle promotions:

    Enter to win Alison Weir books for your book groupand an author chat! sweepstakes

    Tie-ins to authors touring company Library & Academic Marketing Launch of Alison Weirs UK historical sites

    touring company, June 2011

    Fall 2011 Reissues of The Princes in the Tower, The Wars

    of the Roses, and Queen Isabella, August 2011 Alison Weir takeover of Random House

    Readers Circle website on 8/16: Q&A and extra content available, along with RHRC Facebook promotions

    Major feature in August RHRC e-newsletter Hardcover publication of Mary Boleyn,

    September 2011 Major marketing and publicity campaign,

    including author tourrandom house readers circle www.randomhousereaderscircle.com T ballantine books trade paperbacks

    TO BE REISSUED IN STUNNING NEW PACKAGES ON 8/16/11