LOUISVILLE ZOO TRUNKLINE MAGAZINE

ADVERTISING INSERTION ORDER

Contact: terri.lenahan-downs@louisvilleky.gov Phone: (502) 238-5330 Fax: (502) 459-2196

ADVERTISER NAME _________________________________________ P.O. NUMBER ___________________________________

CORPORATE NAME (if different than advertiser) _________________________________________________________________

BILLING INFORMATION

NAME _____________________________________________________________________________________________________

ADDRESS __________________________________________________________________________________________________

CITY _____________________________________ STATE _______ ZIP _____________________________________________

PHONE NUMBER ______________________________ FAX NUMBER _______________________________________________

EMAIL _____________________________________________________________________________________________________

Number of Ads X Ad Price — Discount = TOTAL

TERMS AND CONDITIONS: This Agreement is subject to the following disclaimers and all of the terms, conditions and publication requirements set forth on the reverse side hereof. A facsimile of this Order/Agreement will be considered an original document. This order agreement becomes binding on both parties when accepted by the Louisville Zoo and cannot be changed by any verbal instruction, agreement, or condition.

DISCLAIMER OF WARRANTIES & LIMITATIONS OF LIABILITY: ZOO DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, INCLUDING ALL WARRANTIES OF MERCANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL ZOO BE RESPONSIBILE FOR ANY INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING, BUT NOT LIMITED TO, ALL DIRECT AND INDIRECT LOST PROFITS, REGARDLESS OF WHETHER THOSE DAMAGES ARE FORESEEABLE.

Be execution hereof, advertiser’s authorized respresentative acknowledges that the above information is accurate and complete, and that he/she has read, understands and agrees to all of the terms and conditions on the reverse side.

X _____________________________________________________ X ____________________________________________________________Accepted by Publisher – Louisville Zoo Accepted by Advertiser

Print Name _____________________________________________ Print Name ____________________________________________________

Title __________________________________________________ Title _________________________________________________________

Date __________________________________________________ Date _________________________________________________________

Payment Method: Cash or Check (Please make checks payable to Louisville Zoo, PO Box 32750 Louisville, KY 40233)

Credit Card Visa MasterCard American Express

_________________________________ ___________ ______________________________________ _______________________________________ Credit Card Number Exp. Date Name on Credit Card (please print) Signature

SPECIAL INSTRUCTIONS ______________________________________________________________________________________

___________________________________________________________________________________________________________

Page Size (trim) 8.125”(w) x 10.875”(h) Please see the Trunkline Specifications page for production requirements.

Full page (no bleed) 7.125”(w) x 9.875”(h)............................................ $2,500

Full page (bleed) 8.375”(w) x 11.125”(h)............................................... $2,500

Half page horizontal (no bleed) 7.125”(w) x 4.875”(h) .......................... $1,300

Half page horizontal (bleed) 8.125”(w) x 5.625”(h) ............................... $1,300

Half page vertical (no bleed) 3.375”(w) x 9.875”(h) ............................... $1,300

Half page vertical (bleed) 4”(w) x 11.125”(h) ......................................... $1,300

Quarter page 3.375”(w) x 4.875”(h) ........................................................ $650

Eighth page (Business Card Size) 3.375”(w) x 2.5” (h) .............................. $450

Digital Package ...................................................................................... $2,000 Digital Package includes 1/4 page print ad in Trunkline with Zoo website, E-Blast, Facebook & Twitter Post

DIgital Package with Display Booth ........................................................ $2,500

4/21/2014

SCHEDULE

Spring (March – May) Materials Due: January 15

Summer (June – Aug.) Materials Due: April 15

Fall (Sept. – Nov.) Materials Due: July 15

Winter (Dec. – Feb.) Materials Due: October 15

1. Advertiser’s And/Or Agency’s Responsibility: Advertiser warrants that it owns the material it is requesting be published in Trunkline, both the physical material itself and intellectual property in same. In consideration of the Publisher’s acceptance of such advertisements/paid space the Advertiser will protect, indemnify and save the Publisher harmless from and against any loss or expense resulting from claims or suits based upon the contents or subject matter for such advertisements/paid space, including without limitation, claims or suits for defamation, libel, violation of privacy, unauthorized use of name or likeness, plagiarism or copyright infringement.

2. Advertisement/Paid Space – Design/Production: All advertising materials supplied by Advertiser must conform to the specifications required by the Publisher. Advertiser must deliver print-ready advertisements to the Zoo by date specified on the insertion order. All advertising materials designed and produced by Publisher are exclusively for use in the Publisher’s products. Any further use of these ads, designs, logos or materials in media not produced by the Publisher must be negotiated between the Publisher and Advertiser. Publisher is not responsible for Advertiser-owned advertising materials left unclaimed 60 days after publication date.

3. Color: Because of difference in equipment, paper, inks and other conditions pertaining to production pressroom operations, a reasonable variation in color between advertising copy submitted and the published advertisement shall be deemed acceptable.

4. Copy Responsibility: Submission of copy is the responsibility of the Advertiser. Advertiser shall be liable for the cost of any contracted-for space not used and space will be allocated at discretion of the Publisher. No oral conditions or copy instructions which conflict with the policies of the Publisher as set forth in the rate card or this Agreement shall bind the Publisher.

5. Copy Acceptance: The Publisher reserves the right to reject any advertising wording, substance, or appearance deemed in the sole discretion of publisher to be objectionable, or incompatible with the brand of the Louisville Zoo, and URL address to sites deemed objectionable with or without notice and whether or not such wording, substance, appearance or URL address was previously acknowledged or published.

6. Errors/Omissions: In the event of an error, it is the Advertiser’s responsibility to notify the Publisher within 30 days of publication. Liability due to Publisher’s error shall not exceed the charge for advertisements actually occupied by the item in which the error was made. The Publisher assumes no liability if, for any reason, it becomes necessary to omit an advertisement.

7. Payment Terms: Invoices are payable upon receipt unless otherwise stated by the Metro Government. Invoices created by the Publisher will be accepted as correct unless the Publisher is notified of errors in writing, certified mail return receipt to Louisville Zoo, 1100 Trevilian Way, Louisville, KY 40213 within thirty days of the invoice date. Payment will be made to the Publisher’s banking lockbox address at P.O. Box 37250, Louisville, KY 40233. Accounts delinquent 30 days will be charged interest at the rate of 12% per annum, (1.0%) per month. In the event Advertiser defaults or is otherwise late in payment, Advertiser shall be liable for all fees and cost of collection, including but not limited to reasonable attorney’s fees and other court costs incurred by Publisher in the collection of said invoices. Advertiser and their Agents/Agency are jointly and severally liable for monies due to the Publisher.

8. Suspension of Publication for Non-Payment: Publisher reserves the right to cease the publication of advertisements upon a default in the payment of any installment due, as well as to invoice the advertiser in an amount equal to the difference between the rate shown on the agreement and the actual rate earned as per rate card. The short rate is due and payable immediately upon receipt of such invoice.

9. Cancellations: Existing advertisements purchased under this Agreement may only be cancelled 30 days prior to the next publication deadline. Any such request to cancel this Agreement in whole or part must be received by Publisher in writing, certified mail return receipt requested to Louisville Zoo, 1100 Trevilian Way, Louisville, KY 4213. If this Agreement is canceled or breached in part, the Agreement amount will be pro-rated and any volume discounts will not apply.

10. Employer/Employee Relationship: It is expressly understood that no employer/employee relationship is created by this Agreement nor does it cause Advertiser to be an officer or official of the Metro Government. By executing this Agreement, the parties hereto certify that its performance will not constitute or establish a violation of any statutory or common law principle pertaining to conflict of interest, nor will it cause unlawful benefit or gain to be derived by either party.

11. Law: This Agreement shall be governed by and construed in accordance with the laws of the State of Kentucky and United States of America. In the event of any proceedings regarding this Agreement, the Parties agree that the venue shall be the state courts of Kentucky or the U.S. District Court for the Western District of Kentucky, Louisville Division. All parties expressly consent to personal jurisdiction and venue in such Court for the limited and sole purpose of proceedings relating to this Agreement or any rights or obligations arising thereunder. Service of process may be accomplished by following the procedures prescribed by law.

12. Authority: The Advertiser, by execution of this Agreement, does hereby warrant and represent that it is qualified to do business in the State of Kentucky, has full right, power and authority to enter into this Agreement.

13. Entire Agreement: This Agreement constitutes the entire agreement and understanding of the parties with respect to the subject matter set forth herein and this Agreement supersedes any and all prior and contemporaneous oral or written agreements or understandings between the parties relative thereto. No representation, promise, inducement, or statement of intention has been made by the parties that is not embodied in this Agreement. This Agreement cannot be amended, modified, or supplemented in any respect except by a subsequent written agreement duly executed by all of the parties hereto.

14. Successors: This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, successors and assigns.

15. Severability: If any court of competent jurisdiction holds any provision of this Agreement unenforceable, such provision shall be modified to the extent required to make it enforceable, consistent with the spirit and intent of this Agreement. If such a provision cannot be so modified, the provision shall be deemed separable from the remaining provisions of this Agreement and shall not affect any other provision hereunder.

Terms and Conditions for Louisville Zoo’s Trunkline PublicationTHIS AGREEMENT, made and entered into by and between the LOUISVILLE/JEFFERSON COUNTY METRO GOVERNMENT, by and through its LOUISVILLE ZOOLOGICAL GARDENS, herein referred to as “METRO

GOVERNMENT” or “PUBLISHER”, and “ADVERTISER”, as noted on the Insertion Order on the reverse side.

GENERAL TERMS

1100 Trevilian WayPO Box 37250

(502) 459-2181 (phone)(502) 459-2196 (fax)

www.louisvillezoo.org

Commited To Our Mission• Dedicated to bettering the bond between people and

the planet by providing excellent care for animals, a great experience for visitors and leadership in conservation activities

Known for Award-winning Exhibits• Over 1700 animals in 134 acre botanical garden.• Nationally recognized, award-winning exhibits and the

only botanical garden in Kentucky accredited by the American Association of Museums (AAM)

• One of only 206 Zoos/Aquariums in North America to meets rigorous accreditation standards set by the American Association of Zoos & Aquariums (AZA) and state Zoo of Kentucky

Dedicated to Conservation and Education• Committed to preserving and caring for species that are

threatened and endangered • Supporting critical conservation projects worldwide.• Engaging over 100,000 students annually

Trunkline Magazine Circulation Base• 40,000 Zoo member and donor households. 38,000

mailed to homes four times per year

Zoo Member Profile• 38,000 member households (estimated 153,000 people) • 34% – 24-54 age range• Young families with two or more children ages twelve

and under in the household (or grandparents and grandchildren)

• 85% own their own home• 83% college graduate or higher• Average household income, $65,000 plus

Engaged Parents / Grandparents• Energetic and on the go people who love animals• Highly invested in quality experiences of their children• Derive pleasure from their children’s educational growth

and well being.• Seek out fun and interactive experiences to share

Nature Lovers• View the Zoo as an escape from the everyday ‘grind’

and enjoy the unique environment and relaxed setting the brand offers

Editorial• Feature articles on animals and botanical themes, zoo

exhibits, conservation issues, education programs and related topic

• Highlight special events, camps, classes and zoo programs

Louisville Zoo is:

TrunklineSPRING 2013

THE SCOOP

ON POOP

Party for the Planet

Page 18-19

TrunklineWINTER 2013

There’s a New Cat in Town!

TrunklineFALL 2013

Creepies & Crawlies!

Animal Enrichment

Meijer presents

“The World’s Largest Halloween Party!”

TrunklineSUMMER 2013

Summer Classes

Wild Walk

Move Over Hedwig

BRAND NEW Snowy Owl

exhibit

Louisville Zoo Trunkline Reader Profile

The #1 attraction in Kentucky for Families and children ages 12 and under (Scarborough Research)

Highest attendence for a non-profit attraction in Kentucky (Business First) with record attendance of 950,000.

FULL PAGE(No bleed)

7.125” x 9.875”

HALF PAGE HORIZONTAL

(No bleed)

7.125” x 4.875”

HALF PAGE VERTICAL(No bleed )

3.375” x 9.875”

QUARTER PAGE

3.375” x 4.875”

EIGHTH PAGE

3.375” x 2.5”

FULL PAGE(With bleed)

8.375” x 11.125”

HALF PAGE HORIZONTAL(With bleed)

8.125” x 5.625”

HALF PAGE VERTICAL

(With bleed)

4” x 11.125”

the LouisviLLe Zoo winter 2008

INSIDEn Meet Our Arctic Ambassador

n Holiday Gift Giving Ideas

n MetaZoo Education Programs

Winter Wonderland

Enjoy the beauty of the ‘quiet’ season

at the Zoo

Disk RequirementsSubmit CDs or files sent via the internet

Acceptable File Formats:High resolution 4C PDFs are preferred.We can also accept: TIFF, EPS, JPG • Must include all fonts (printer and screen fonts) and graphics used in file. • PDFs must have fonts imbedded in the file. • Resolution must be 300 dpi for all images.• All colors must be converted to CMYK. No Pantone or spot colors.• Screens should be 150-line

Electronic Files & RequirementsLouisville Zoo is not responsible for additional output charges on electronic files that are incorrectly assembled. Art submitted on disk or via email will run “as is.” There will be no match print proof shown to client for approval and no color correction on scans or any other areas of artwork.

Send final artwork to robert.kemnitz@louisvilleky.gov. If artwork is larger than 5 MG, please send email to same address or call directly at (502) 238-5301 for alternate methods.

Ad ProductionPublished rates include: Reducing or enlarging supplied art to comply with Louisville Zoo Trunkline size dimensions. All other alterations or corrections will be quoted on an individual basis.

DiscountsNon-profit agencies with 501 (c) (3) designation afforded 10% discount.

Advertising Information Contact Terri Lenahan-Downs, CGWPartnership DirectorLouisville Zoo1100 Trevilian WayLouisville, KY 40213 terri.lenahan-downs@ louisvilleky.gov502-238-5330 Fax 502-459-2181www.louisvillezoo.org

Louisville Zoo Trunkline Specifications

Trunkline Magazine is a web offset printed, four-color process, saddle-stitched magazine. Electronic prepress is done in-house, and all advertisements must be submitted digitally.

PRESS READY MATERIALS DUE:January 15

March/Spring issue

April 15June/Summer issue

July 15September/Fall Halloween issue

October 15December Winter issue

AD SIZES & MEASUREMENTS