Print Guide • Digital Guide • LouisianaTravel.com • eNewsletters

Louisiana Tourism Marketing Program

2019_LOU-Mini-Media-Kit.indd 1 1/14/19 3:01 PM

LOUISIANA VISITORS GUIDEThis is the official fulfillment piece for all inquiries to the Louisiana Office of Tourism and Louisiana Travel Association. Guides are distributed to visitors planning trips, through travel trade shows and to visitors while they are in-state looking for things to see and do. Your message in the guide reaches an incredibly qualified audience that you could not access anywhere else. It is also available in a digital format on LouisianaTravel.com.

Reach: 750,000 active Louisiana travel planners via print and digital guides

COUPONSCoupons motivate visitors to choose your business – especially when they are faced with multiple options. Having the ability to use a logo creates a tangible reminder of your business – and once returned, coupons are a great way to extend your relationship with a visitor. When they redeem them, you can ask them for a name and email address (or mailing address) and use this information to expand your marketing base to have them follow you on social media, learn about future events and activities and encourage their return. Coupons are also an easy way to track your advertising using coupon codes.

Coupons will appear in a special section in the printed Louisiana Official Visitors Guide for an entire year. They will also be available in the online digital guide at no additional cost.

ENEWSLETTERSEvery month, you can reach an engaged and focused travel planning audience that has asked to receive information about Louisiana. eNewsletters inspire them by sharing stories and showcasing what there is to see and do throughout Louisiana.

There is also a quarterly culinary newsletter which allows you to be part of Louisiana’s culinary best of the best.

Reach: 4.9 million impressions

“The Castle” at Chemin-A-Haut State Park, Bastrop

Official Visitors GuideOfficial Visitors Guide

ENEWSLETTERSEvery month, you can reach an engaged and focused travel planning audience that has asked to receive information about Louisiana. eNewsletters inspire them by sharing stories and showcasing what there is to see and do throughout Louisiana.

There is also a quarterly culinary newsletter which allows you to be part of Louisiana’s culinary best of the best.

Reach:

EXAMPLE OF TITLE HERE.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam posuere lacinia ex, sit amet

lobortis nisl tempus consequat. Donec nec leo dictum, vulputate enim ut, iaculis magna.

Suspendisse imperdiet sit amet lobortis nisl tempus eleifend justo, vel nunc feugiat id.

LouisianaTravel.com

EXAMPLE OF TITLE HERE.

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Aliquam posuere lacinia exsit

amet lobortis nisl tempus consequat. Donec nec

leo consectetur dictum, vulputate enim.

READ MORE

THINGS TO DO FESTIVALS & EVENTS CULINARY TRAILS

VIEW

FREE LOUISIANA INSPIRATION GUIDE

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Aliquam posuere consequat.

Louisiana Official V

isitors Guide

“The Castle”

at Chemin-A-Haut

State Park, Bastrop

Official Visitors GuideOfficial Visitors Guide

“The Castle”

at Chemin-A-Haut

Lorem ipsum dolor sit amet magnad elit tempus consequat et livem.

Louisiana News — January 2019

NET

AD R

ATES 2-Page Spread $18,095

Full Page $9,595

1/2 Page $6,295

1/4 Page $3,195

Map Spread $20,995

Map Single Panel $11,695

Coupon $750

Photo Listing $550

Basic Listing $200

Combo Photo Listing (print & online featured business listing)

$975

NET RATE $750

NET RATE $1,115 per issue

Digital coupons are accepted. Must present coupon upon entry.Offer expires 12/31/19.

15% off of a single tour. 3535 Hwy. 18, Vacherie

225-265-4078stjosephplantation.com

GREAT RIVER ROAD

Offer is good for up to two adults only. This printed coupon must be presented at check-in for discount. Not valid with any other coupon, discount or pre-paid deposit. Offer expires 12/31/19.

$5 off tour of manor, gardens & slave quarters. 2247 Hwy. 18, Vacherie

225-265-7690lauraplantation.com

CovingtonGREAT RIVER ROAD

Offer good for up to four people. Not valid with any other offers. Digital coupons not accepted, must provide this printed coupon at check-in for discount. Offer expires 12/31/19.

$2 off Museum Campus Pass/ $1 off seniors Museum Campus Pass.

945 Magazine St., New Orleans 504-528-1944

nationalww2museum.org

GREATER NEW ORLEANS

Digital and printed-at-home coupons accepted. Offer expires 12/31/19.

$2 off Mansion and Garden Tour ticket. 40136 Hwy. 942, Darrow

225-473-9380houmashouse.com

CovingtonGREAT RIVER ROAD

Offer expires 12/31/19.

$5 off Historical Daytime Cruise or $10 off Dinner Jazz Cruise

Code: LOU19 Poydras Street Dock, behind Hilton Riverside Hotel, New Orleans

504-529-4567, 800-445-4109, creolequeen.com

CovingtonGREATER NEW ORLEANS

Offer expires 12/31/19.

$10 off Swamp Tour Adult ticket (25 minutes from downtown New Orleans)

Not valid on airboat tour. Coupon Code: LOU19 6601 Leo Kerner Lafitte Pkwy., Marrero

504-689-4186, 800-445-4109 jeanlafitteswamptour.com

CovingtonGREATER NEW ORLEANS

Louisiana Dragon Boat Races, Alexandria

Cannot be combined with any other offers. Digital coupons are not valid, must provide printed coupon at check-in. Coupons printed at home are valid. Offer expires 12/31/19.

$2 off adults, $1 off seniors and children 1380 Port of New Orleans Place, New Orleans

504-361-7821 mardigrasworld.com

CovingtonGREATER NEW ORLEANS

LouisianaTravel.com

Louisiana Coupons 147

145-148_LOU119_Coupons_5.indd 14712/5/18 3:05 PM

2019_LOU-Mini-Media-Kit.indd 2 1/14/19 3:01 PM

DIGITAL VISITORS GUIDEThis platform displays enhanced article content in an easy to consume, scrollable format. Responsive desktop and mobile design will help increase audience engagement. Digital advertising options:

NET

RATE

S

PELICAN STATE PACKAGE

Native Content, Interstitials & Banners $1,750

CATAHOULA PACKAGE

Banners $740

LOUISIANATRAVEL.COM DIGITAL CONTENT We’ll write SEO friendly copy that will appear on your listing page on LouisianaTravel.com for one year.

Visitors will be directed to you through two formatted banners that will run throughout the site. You’ll also get a message on the Trip Ideas page in rotation with other partners as space is available.

Since your content is optimized, visitors would find it organically as well. Quarterly reports are included.

LOUISIANATRAVEL.COMLouisiana spends more than $11 million promoting tourism each year and driving potential visitors to LouisianaTravel.com. Online display ads and 3-frame formatted ads let you create a message targeted to site content, season or geography – and ad production is free.

Reach: 3.69 million visits via desktop, mobile & tablet

The rates above are calculated based on impressions and timing to achieve best results.

IMPRESSION TOTAL 300 X 250 300 X 175 NET RATE TIMING POTENTIAL REWARDS IMPRESSIONS

25,000 10,000 15,000 $525 1 month 25,000

75,000 30,000 45,000 $1,425 3 months 75,000

150,000 60,000 90,000 $2,550 6 months 150,000

300,000 120,000 180,000 $4,500 1 year 300,000

LOUISIANATRAVEL.COM DIGITAL CONTENT We’ll write SEO friendly copy that will appear on your listing page on LouisianaTravel.com for one year.

Visitors will be directed to you through two formatted banners that will run throughout the site. You’ll also get a message on the Trip Ideas page in rotation with other partners as space is available.

Since your content is optimized, visitors would find it organically as well. Quarterly reports are included.

NET RATE $3,595/year

NEW!

Reach: 16,140 visitors a year

2019_LOU-Mini-Media-Kit.indd 3 1/14/19 3:01 PM

REACH MORE LOUISIANA VACATION PLANNERS!

Google is the most popular search engine on the web. Make sure the information on your business is accurate and current. Here are some suggestions for

increasing your visibility in Google search results:

Fran McManus - Travel Marketing Consultant504-458-3658 • Fran.McManus@MilesPartnership.com

We’re here to help with your tourism marketing needs. Contact us any time:

LOUISIANA AMBASSADOR PROGRAMEncourage your fans to photograph your attraction or business, and spread the #OnlyLouisiana love to their followers on social media. The Louisiana Ambassador Program is a state-run initiative designed to encourage travel throughout the state, with cool contests and fun prizes for those who join the Bayou Krewe. Increase visibility of your business by having your fans and customers use the hashtag #OnlyLouisiana on social media, and learn more about the program at LouisianaTravel.com/Ambassador.

> Using multiple state products assures your message is being seen by visitors planning a trip to Louisiana.

> The more visitors see a consistent message, the higher the likelihood they will select you!

> Consider co-ops if you really want to stretch your dollars.

> The key to being effective and optimizing spending is to choose the mix of media that will deliver the best results.

> Understand the metrics. Your advertising is an investment and you want to make sure you’re getting a good return.

> Claim and verify your Google Business Listing.This link will give you the information you need: www.google.com/business

> Upload Motivating Images. Take advantage of the new video uploading feature, and chose images that make a visitor want to click.

> Use Google My Business Listing Posts. Start by posting events, promotions, deals – or just new information that your customers may need to know.

> Monitor Questions & Provide Answers.Respond to questions and review/accept/reject suggested edits from users. Check out this blog for some tips: https://budurl.me/BlogGoogleQA

> Review/Report/Refocus/Repeat.Check out the reporting options from Google Insights on a regular basis to help you see what changes you need to make. Then, take it from the top.

Are you getting your share of the 47 million+ visitors that come to Louisiana each year? If not, this is a perfect reason to take advantage of the programs the state

offers to promote your business.

Make sure visitors are not only searching for, but finding your business.

2019_LOU-Mini-Media-Kit.indd 4 1/14/19 3:01 PM