Louise Brown: Lobbying and campaigning on a shoestring
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Transcript of Louise Brown: Lobbying and campaigning on a shoestring
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Lobbying and campaigning on a shoestring
Louise Brown, NCVO
Rod King, 20's Plenty for Us
Jackie Schneider, Children’s Food Campaign
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• How you can be successful in your campaigns with limited financial resources
• Discover free and low cost tools, services and online resources
• Hear from case studies that have succeeded in making a change, at both a local and national level, on a limited budget
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Following the campaign cycle
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Analysis of the issue & developing your strategy
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What do we need our tools to do?
• Find out what people are saying
• Send us the latest news
• Tell us the latest policy information
• Connect with influencers and decision makers
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Google blog search and Google alerts
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Making alerts work for you
• Brainstorm key words for your searches
• Create a Google account to manage searches
• Respond to what you find & feed it in to your discussion
• Connect with & support people talking about your issue
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RSS (really simple syndication) feeds
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Making RSS work for you
• Brainstorm the sites relevant to your issue
• Set up an RSS reader account to receive news
• Add blogs that you’ve found through searches
• Add RSS feeds for your keyword searches
• Use the information you find
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Wordle of the Localism bill
Dialogue analysis of documents
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What are your MPs talking about?
They Work For You
The Public Whip
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Parliamentary Outreach Who do you talk to?
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Reaching the influencers and decision makers