Louis vuitton
-
Upload
ekta-sharma -
Category
Sports
-
view
952 -
download
4
Transcript of Louis vuitton
Visual Merchandising
NATURE OF THE BRAND
Luxury BrandLeather GoodsRTW (except for few stores)AccessoriesTextiles
LAYOUT OF THE STORE
Store Size-2500 SqFt.Circular Layout. No sub aisle.
Kinds Of Fixtures ,Placement Of Capacity Fixtures & Signature Fixtures
The entire store has capacity fixtures on all the four walls.
There are eight signature fixtures.
Capacity fixtures
Signature fixtures
Color & Quality of mannequins
The brand uses :-• Realistic Mannequins• Semi- realistic mannequins• Abstract mannequins.
Use of Props in Store & Window Display
Props are extensively used throughout the store.
Kinds of props used are-• Wooden hand &head• Metal bag holders• Heavy fiber material cubes.
Props
Color Scheme No color scheme in particular.VM rotation is done as per the worldwide
Louis Vuitton VM guidelines.
Merchandise properly color-blocked?
As the store doesn't follow any color scheme to display their merchandise , therefore there is no color blocking.
But the store follow a certain color pattern in its textiles i.e. light color in front & dark color in back.
Theme on Window Display & Store
The theme is hot air balloon which depicts era when people use to travel in hot air balloons.
Hot Air Balloon Theme
Music, Aroma, Flooring & Lightening.
The music played in the store is soft, certain pop numbers that pleases the ears and compliments the stores ambience.
The music in all stores is the same worldwide. And change in the playlist happens in all stores at the same time.
The aroma is pleasant.Mat & tile flooring.Dim yellow lightening which is common in all the
LV stores throughout the world.