1. Exhibitor Boot Camp

2. Agenda Welcome and Introductions Virtual Walk Through Goals and Objectives Strategies Open Discussion Networking2 3. Footer Text 3/21/2013 3 4. Logistics Exhibitor Set Up Top Chef & Food Drive Parking & Door PrizesTransportation Exhibitor Break Down Registration Attendee Follow Up Seminars Exhibitor Follow UpFooter Text3/21/2013 4 5. Entrance Accessible EntranceFooter Text 3/21/2013 5 6. 6 7. Community Service Pavilionpresented by the Law Offices of Betsy Sue Scott Stage and Seminars7 8. 8 9. Logistics Exhibitor Set Up Top Chef Competition Parking & Food DriveTransportation Exhibitor Break Down Registration Attendee Follow Up Seminars Exhibitor Follow UpFooter Text3/21/2013 9 10. 10 11. Goals and Objectives Showcase ourVolunteerOrganizationRecruitmentSell product, make5%3% sales, get new clients 8%Reach Families andCaregivers 8%Exposure, Outreach, Guidance, Education46% Reach Seniors 14% Network with other Vendors 16%Footer Text 3/21/2013 11 12. Goals and Objectives Communication Objectives Awareness, Perceptionand Positioning o Establish or enhance awareness, credentials and/or capabilities o Distinguish your company from the competitors o Introduce a new product, service or capability Quantifiable Objectives - Measured By The Numbers o Total number of cool, warm and hot prospects o Identify and recruit new employees or volunteers or referral partners o Conduct market research or test perceptions Logistical Objectives What Happens On The Floor o Attract attention from attendees who are unfamiliar with your company o Promote excitement and interest in your booth o Achieve specific call to action 12 13. Tips for Creating Effective Goals & Objectives1. Specific and FocusedCommunication: Build awareness that we have expanded tooffer services in AshburnQuantifiable: My goal is to identify 10 qualified leads andschedule 5 follow-up appointments.Logistical: Train booth staff to specifically ask each person theymeet a qualifying question that will determine what categoryof prospect they are.2. Realistic and Achievable3. Create a Plan of Action 13 14. Table Space & Booth Design3/21/2013 14 15. AlphaGraphics Loudoun We are here to help.Stand Out. Be Seen. Be Heard.Sail flags and bannersTabletop displaysTable skirts and runnersPromotional items (give-aways)Design servicesCopywriting servicesPrinting servicesExhibit consultingFooter Text3/21/2013 15 16. AlphaGraphics Loudoun Contact Information:Cyndi Urbano, Owner and Marketing StrategistKevin Taylor, Account ExecutiveTom Azcona, Exhibit SpecialistMain Number: 703-777-5020Web: www.AGLoudoun.comFooter Text3/21/2013 16 17. Table Presence & Training17 18. 18 19. Agenda Welcome and Introductions Virtual Walk Through Goals and Objectives Strategies Open Discussion Networking19 20. Exhibitor Boot CampContact Steve Gurney or Marlene Zaborsky 800-394-9990