Loudoun Senior Expo - Exhibitor Bootcamp

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Exhibitor Boot Camp

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Transcript of Loudoun Senior Expo - Exhibitor Bootcamp

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Exhibitor Boot Camp

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Agenda•Welcome and Introductions• Virtual Walk Through • Goals and Objectives• Strategies• Open Discussion• Networking

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Logistics• Exhibitor Set Up• Parking &

Transportation• Registration• Seminars

• Top Chef & Food

Drive• Door Prizes• Exhibitor Break

Down• Attendee Follow Up• Exhibitor Follow Up

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Accessible

Entrance

Entrance

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Community Service Pavilionpresented by the Law Offices of Betsy Sue

Scott Stage and Seminars

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Logistics• Exhibitor Set Up• Parking &

Transportation• Registration• Seminars

• Top Chef Competition• Food Drive• Exhibitor Break

Down• Attendee Follow Up• Exhibitor Follow Up

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Goals and Objectives

Exposure, Outreach, Guidance, Education

46%

Network with other Vendors16%

Reach Seniors14%

Reach Families and Caregivers

8%

Sell product, make sales, get new clients

8%

Showcase our Organization5%

Volunteer Recruitment3%

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Goals and Objectives• Communication Objectives – Awareness,

Perception and Positioning o Establish or enhance awareness, credentials and/or capabilities o Distinguish your company from the competitors o Introduce a new product, service or capability

• Quantifiable Objectives - Measured By The Numbers o Total number of cool, warm and hot prospects o Identify and recruit new employees or volunteers or referral partnerso Conduct market research or test perceptions

• Logistical Objectives – What Happens On The Floor o Attract attention from attendees who are unfamiliar with your company o Promote excitement and interest in your booth o Achieve specific call to action

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Tips for Creating Effective Goals &

Objectives1. Specific and Focused

Communication: Build awareness that we have expanded to offer services in AshburnQuantifiable: My goal is to identify 10 “qualified” leads and schedule 5 follow-up appointments. Logistical: Train booth staff to specifically ask each person they meet a qualifying question that will determine what “category” of prospect they are.

2. Realistic and Achievable

3. Create a Plan of Action

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Table Space & Booth Design

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AlphaGraphics Loudoun – We are here to help.

Stand Out. Be Seen. Be Heard.Sail flags and bannersTabletop displaysTable skirts and runnersPromotional items (give-aways)Design servicesCopywriting servicesPrinting servicesExhibit consulting

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AlphaGraphics Loudoun –

Cyndi Urbano, Owner and Marketing StrategistKevin Taylor, Account ExecutiveTom Azcona, Exhibit Specialist

Main Number: 703-777-5020Web: www.AGLoudoun.com

Contact Information:

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Table Presence & Training

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Agenda•Welcome and Introductions• Virtual Walk Through • Goals and Objectives• Strategies• Open Discussion• Networking

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Exhibitor Boot Camp

Contact Steve Gurney or Marlene Zaborsky

800-394-9990