Natacha Johnson

Christian Louboutin Shoe Signing

Make 10,000 people aware of a special shoe signing event at Books & Books on Lincoln Rd taking place in 6 weeks and to get at least 300 people to attend.

SMART GOAL

CALENDAR/TIMELINE

Prepare for book signing

Get everything in order and ready for signing

Book Signing

My strategy is to set up a stand on Monday, Wednesday, and Friday up until the shoe signing to handout informative flyers for the upcoming event. The stands will be set up at Lincoln Rd, Design District, Bal Harbour Village of Merrick Park and Aventura Mall. Also I will have a billboard in Downtown Miami by the south beach bridge so people can see it on there way to and from the beach.

STRATEGY

Age- 18 and up

Gender- Male & Female

Income- $3,000 and up

Education-

Ethnicity- All ethnic backgrounds

Occupation- Business, Retail, Music Industry,

TARGET CUSTOMER

PRODUCT

ShoesRange from $625 and up

EventFree!!!!!!

PRICE

EventBooks & Books Lincoln Rd Mall Miami Beach, FL

Flyer StandBal Harbour Shops

PLACEMENT

Design District

Aventura Mall

Lincoln RdVillageOfMerrickPark

PROMOTION

Exclusive Shoe Signing You Don’t Want To Miss!!!!!!

Where- Books & Books Lincoln Rd Miami Beach, FLWhen- October 30Time- 7PM

• Flyers• Billboard

• Billboard was effective thousands of people see it everyday for the 6 weeks

• Flyers brought awareness and people from 5 different locations in Florida

• Budget was efficient and there were no problems

• 6 weeks was enough time

MEASURING THE RESULTS

$3,500 to spend$1,200 for the Billboard for a month $600 for the flyers

$3,500-$1,200$2,300

$2,300- 600$1,700

BUDGET

Money Left Over

$1,700

Budget paid for all expenses and money was left over.