Lotte’s Chanel Le Rouge pop-up expected to attract 3,500 ... · perfume “Chanel N°5 Red...
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1 Copyright DutyFree Magazine. All rights reserved. Lotte’s Chanel Le Rouge pop-up expected to attract 3,500 people By Elena Owyong on December, 21 2018 | Retailers VIP customers received free make-up services at the Chanel Le Rouge pop-up
Transcript of Lotte’s Chanel Le Rouge pop-up expected to attract 3,500 ... · perfume “Chanel N°5 Red...
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Copyright DutyFree Magazine. All rights reserved.
Lotte’s Chanel Le Rouge pop-up expected toattract 3,500 people
By Elena Owyong on December, 21 2018 | Retailers
VIP customers received free make-up services at the Chanel Le Rouge pop-up
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Copyright DutyFree Magazine. All rights reserved.
The Chanel Le Rouge pop-up is divided into three spaces which includes a beverage and rest area
Lotte Duty Free has collaborated with Chanel for a Chanel Le Rouge pop-up in Lotte’s Star Lounge.According to Lotte, the pop-up is expected to attract 3,500 customers, of which 90% are likely to befrom Asian countries such as China and Japan.
While Chanel’s Le Rouge pop-up has been introduced in Gangnam, Seoul, Singapore, Hong Kong andNew York, this is the first time Chanel has worked with a distributor.
The pop-up will be available from 21 - 23 December at Lotte’s Star Lounge in Myeong-dong, Seoul.
Commenting on the pop-up, Jeffrey Davis, head of the Lotte Duty Free’s cosmetics team said: “Thisjoint event with Chanel is a good example of how offline distribution channels need to move forward.”
A Chanel spokesperson shared that they believed that Lotte’s facilities and customers are alignedwith Chanel’s promotional needs. The spokesperson added that Lotte, as the second largest duty-freeoperator in the world, will generate considerable synergy with Chanel, a global trend leader.
Chanel Le Rouge’s immersive spaces
Decked out in vermillion red – the color that founder Gabrielle Chanel loved the most, the pop-up isdivided into three spaces. The first space is called the Red Factory where various lip products are ondisplay. Customers can try out the lip products at the “Lip Test Bar” and check out the textures of thelip products via the “Lip Digital Wall”.
The second space is the N°5 Chanel Red Corridor, which was named after Chanel’s newly releasedperfume “Chanel N°5 Red Edition”. The hallway is a photo zone.
The third space is the Red Lounge which is equipped with make-up stations and a beverage and restarea.
Make-up demonstrations
At the opening of the event today, VIP customers and influencers were invited to exclusive tours andmake-up demonstrations by Chanel’s make-up artists.
The make-up demonstrations are available to the public for free on 22 – 23 December 2018.
