Lots and lots of worthless data

16
David Cancel Founder & Former CTO Lots and lots of worthless data

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    17-Oct-2014

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How Compete.com opened it's data and why creating an API changed our business. Presented at the API Conference.

Transcript of Lots and lots of worthless data

Page 1: Lots and lots of worthless data

David CancelFounder & Former CTO

Lots and lots of worthless data

Page 2: Lots and lots of worthless data

“Compete provides consumer and marketing services

based on quantitative data about how websites are used.”

Paul English

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http://flickr.com/photos/wallyg/155974755/

http://flickr.com/photos/wallyg/155974755/
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Looking for a signal

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PanelData

ISPData

ASPData

Data Sources

Clickstream Data

Automotive

Travel

Telecom

Banking

IndustryServices

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http://flickr.com/photos/12422704@N07/1336654311/

All Other Data Trashed

http://flickr.com/photos/12422704@N07/1336654311/
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?

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http://flickr.com/photos/gowshihan/470027485/

Recycle

http://flickr.com/photos/12422704@N07/1336654311/
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Free data

Open API

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Open API

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Open API

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David [email protected]

skype: dcancel

mailto:[email protected]
mailto:[email protected]

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