Lotions Market Survey by Abdul Gafoor
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LOTIONS MARKET SURVEY Kinshasa is very big lotions market. Body & Face lotion sells here like any thing. 3 Years back Government banned the products with Hydroquinone. Still there are some lotions with hydroquinone are available in market. Some local cosmetics companies took the permission from the government to sell the lotions with hydroquinone for some time. Some 21 brands are available in market with hydroquinone. There are some brands selling well without hydroquinone manufactured locally. The below is the information about the lotions without hydroquinone. LOTIONS WITHOUT HYDROQUINONE. 1. There are 44 brands available in market. 2. Twenty seven (27) brands are manufactured in Kinshasa. 3. Six (6) brands are imported from South Africa. 4. four (4) brands are imported from USA. 5. Three (3) brands are imported from Ivory Coast. 6. Each one (1) from Canada, Spain, London, Spain. 7. The pack sizes ranges from 90 ml to 1 liter. NO OF BRANDS PER PACK SIZE PACK SIZE 9 0 m l 10 0 ml 12 5 ml 13 0 ml 15 0 ml 17 0 ml 17 5 ml 20 0 ml 22 5 ml 25 0 ml 27 5 ml 30 0 ml 33 0 ml 35 0 ml 35 4 ml 40 0 ml 43 7 ml 50 0 ml 55 0 ml 60 0 ml 1 li tr e NO OF BRANDS 1 3 3 1 2 2 1 1 0 1 1 0 4 8 1 3 1 2 1 7 1 2 1
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Transcript of Lotions Market Survey by Abdul Gafoor
LOTIONS MARKET SURVEY
Kinshasa is very big lotions market. Body & Face lotion sells here like any thing. 3 Years back Government banned the products with Hydroquinone. Still there are some lotions with hydroquinone are available in market. Some local cosmetics companies took the permission from the government to sell the lotions with hydroquinone for some time. Some 21 brands are available in market with hydroquinone.
There are some brands selling well without hydroquinone manufactured locally. The below is the information about the lotions without hydroquinone.
LOTIONS WITHOUT HYDROQUINONE.
1. There are 44 brands available in market.2. Twenty seven (27) brands are manufactured in Kinshasa.3. Six (6) brands are imported from South Africa.4. four (4) brands are imported from USA.5. Three (3) brands are imported from Ivory Coast.6. Each one (1) from Canada, Spain, London, Spain.7. The pack sizes ranges from 90 ml to 1 liter.
NO OF BRANDS PER PACK SIZE
PACK SIZE
90 ml
100 ml
125 ml
130 ml
150 ml
170 ml
175 ml
200 ml
225 ml
250 ml
275 ml
300 ml
330 ml
350 ml
354 ml
400 ml
437 ml
500 ml
550 ml
600 ml
1 litre
NO OF BRANDS 1 3 3 1 2 2 1
10 1
10 4 8 1 3 1 2 1 7 1 2 1
From the above chart, it is clear that 200ml, 250ml, 300ml and 550 ml are having more brands and selling more as per the market report.
200 ml MARKET SURVEY REPORT
There are 10 brands available in market.Out of 10 brands, 6 brands are manufactured in Kinshasa.3 are from South Africa and 1 is from Ivory Coast.The price ranges from $ 0.39 to $ 2.16.
All locally manufactured price ranges between $ 0.50 to $0.60
LOTION WITHOUT HYDROQUINONE
BRAND NAME $ MANUFACTURED
1 BELLE 0.39 KINSHASA2 DEAR HEART 0.50 KINSHASA3 TOP SOCIETY 0.50 KINSHASA4 BABIYA 0.54 KINSHASA5 BOUDCHOU 0.54 KINSHASA6 CLERE 0.60 SOUTH AFRICA7 FAMILIA 0.77 IVORY COAST8 MISS AFRICA 0.92 KINSHASA9 DAWN 1.25 SOUTH AFRICA10 VASELINE Intensive care 2.16 SOUTH AFRICA
250 ml MARKET SURVEY REPORT There are 10 brands available in market.Out of 10 brands, 5 brands are manufactured in Kinshasa.1 from South Africa 1 from Ivory Coast2 from USA1 from LondonThe price ranges from $ 0.39 to $1.88.All locally manufactured price ranges between $ 0.39 to $0.51
LOTION WITHOUT HYDROQUINONE
No BRAND 250 ml MANUFACTURED1 NATURAL 0.39 KINSHASA2 HAITI 0.39 KINSHASA3 TOP BABY 0.44 KINSHASA4 BELLE 0.47 KINSHASA5 CHIC BEBE 0.47 KINSHASA6 BODY TALK Natural Honey 0.51 LONDON7 AQUADERMA 1.16 USA8 CLEAR TONE 1.72 IVORY COAST9 DAWMY 1.81 USA10 TOP SOCIETY NATURALS 1.88 SOUTH AFRICA
250 ML BRAND WISE RETAIL SALES PRICE
0.39 0.39 0.44 0.47 0.47 0.51
1.16
1.72 1.81 1.88
0.000.200.400.600.801.001.201.401.601.802.00
NA
TU
RA
L
HA
ITI
TO
P B
AB
Y
BE
LLE
CH
IC B
EB
E
BO
DY
TA
LKN
atur
al H
oney
AQ
UA
DE
RM
A
CLE
AR
TO
NE
DA
WM
Y
TO
PS
OC
IET
YN
AT
UR
ALS
300 ml MARKET SURVEY REPORT There are 8 brands available in market.Out of 8 brands, 6 brands are manufactured in Kinshasa.1 from South Africa 1 from Ivory CoastThe price ranges from $ 0.47 to $2.63.All locally manufactured price ranges between $ 0.47 to $1.22
LOTION WITHOUT HYDROQUINONE 300 ML
N° BRAND NAME 300 mlMANUFACTURING COUNTRY
1 HAPPY BIRTHYDAY 0.47 KINSHASA2 LAIT VERLON 0.53 KINSHASA3 BAMBINO 0.54 KINSHASA4 BEBE & MAMAN 0.57 KINSHASA5 TOP CLASS 0.86 KINSHASA6 MISS AFRICA 1.22 KINSHASA7 72 HEURES 2.38 IVORY COAST8 RAPID CLAIR 2.63 SOUTH AFRICA
300 ml BRAND WISE RETAIL SELLING PRICE
0.47 0.53 0.54 0.570.86
1.22
2.382.63
0.00
0.50
1.00
1.50
2.00
2.50
3.00
HA
PP
YB
IRT
HY
DA
Y
LAIT
VE
RLO
N
BA
MB
INO
BE
BE
&M
AM
AN
TO
P C
LAS
S
MIS
SA
FR
ICA
72 H
EU
RE
S
RA
PID
CLA
IR
500 ml MARKET SURVEY REPORT There are 7 brands available in market.Out of 7 brands, 4 brands are manufactured in Kinshasa.1 from South Africa 1 from Ivory CoastI from CanadaThe price ranges from $ 0.95 to $2.63.All locally manufactured price ranges between $ 0.47 to $4.13
LOTION WITHOUT HYDROQUINONE 500 ML
N° BRAND NAME 500 mlMANUFACTURING COUNTRY
1 BELLE 0.95 KINSHASA
2 GIRL FRIEND 1.20 SOUTH AFRICA
3 BABIYA 1.28 KINSHASA
4 BOUDCHOU 1.28 KINSHASA
5 FAMILIA 1.60 IVORY COAST
6 MISS AFRICA 1.99 KINSHASA
7 NAOMI 4.13 CANADA
500 ML RETAIL SELLING PRICE
0.951.20 1.28 1.28
1.60
1.99
4.13
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
BELLE GIRLFRIEND
BABIYA BOUDCHOU FAMILIA MISSAFRICA
NAOMI
SOME ANALYSIS ABOUT LOTIONS WITH HYDROQUINONE.
LOTION WITH HYDROQUINONE
N°
BRAND NAME
PACK SIZEMANUFACTURI
NG COUNTR
Y
100 ml
110 ml
125 ml
150 ml
170 ml
190 ml
200 ml
250 ml
270 ml
275 ml
280 ml
300 ml
350 ml
500 ml
1TOP LEMON PLUS
0.57
0.81 KINSHASA
2ELEGANCE LEMON PLUS 0.5
0.56 KINSHASA
3 LEMON CLAIR 0.62 KINSHASA
4 PRINCESS 0.41 KINSHASA
5TOP CLAIRE PLUS
0.54
1.09
1.81 KINSHASA
6 CITROLIGHT 0.56
0.82
1.16 KINSHASA
7 TEINT CLAIR 0.56 KINSHASA
8 CLAIRMEN 0.56
0.82
1.16
1.84 KINSHASA
9 CAROLIGHT 0.56
0.82
1.16
1.84 KINSHASA
10
ELEGANCE CLAIR
0.41
0.82 KINSHASA
11 ELEGANCE
0.36
0.42
0.73 KINSHASA
12
LA REINE DE CLAIR
0.41 KINSHASA
13 SUPER CLAIR
0.41
0.85 KINSHASA
14 COCO CLAIRE
0.41
0.62
0.89 KINSHASA
15
RICO SKIN LIGHTENING
0.46
KINSHASA
LOTION16
EXTRA CLAIR
0.61
0.87
KINSHASA
17 MIKI
0.51
KINSHASA
18
PERLE CLAIRE
0.56
0.82
1.16
KINSHASA
19 MAXI CLAIRE
0.47
KINSHASA
20
MIKI CLAIR PLUS
0.41
0.87
KINSHASA
21 SKIN LIGHT
9.63
IVORY COAST
1 2 6 8 2 2 5 2 1 1 1 5 4 3
There are 21 brands selling with different SKUs.Only one brand of 250 ml with hydroquinone is imported from Ivory Coast. All other are manufactured in Kinshasa.There is some difference in pack sizes selling with hydroquinone and without hydroquinone.
125 ml, 150 ml, 200ml, 300 ml and 350ml are selling more with hydroquinone.Where 200ml, 250ml, 300ml & 350ml are are selling more without hydroquinone.
SUGGESTED RETAIL SELLING PRICE AND SKUs FOR OUR LOTIONS
1 100ML $ Below 0.352 200 ML $ Below 0. 503 300 ML $ Below 0. 95
MARKET SIZE
Around 80000 to 90000 cartons of Lotions will be sold in Congo. From this 60% will be sold in Kinshasa. Each carton price on an average is $ 20. Then the total market size is $ 1,600,000. Kinshasa market share will be $ 1,080,000.At present in Kinshasa lotions with hydroquinone are selling more than without hydroquinone. Imported brands are more in without hydroquinone range.
The top 3 selling brands sale in Congo will be around 40000 to 45000. All below are with hydroquinone.1. TOP CLEAR.2. EXTRA CLEAR.3. ELEGENCE CLEAR.
Without hydroquinone
1. BELLE2. GIRL FRIEND3. FAMILIA
RegardsGafoor
