Lostday [Marinelli]

Fan / Produttori.Esperienze di transmedia storytelling applicate a Lost

Alberto Marinelli

Transmedia storytelling

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for

the purpose of creating a unified and coordinated entertainment experience.

Ideally, each medium makes it own unique contribution to the unfolding of the story.

(Jenkins 2009)

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7 principles of Transmedia storytelling

1. Spreadablitiy VS. Drillability

2. Continuity VS. Multiplicity

3. Immersion VS. Extractability

4. Worlbuilding

5. Seriality

6. Subjectivity

7. Performance

(Jenkins 2009)


Producer: websites

Oceanic Airlines (1) OceanicAir.com• the first official Oceanic

Airlines website by ABC.

• it was the success of this

what got them the contract for all other Lost Experience sites .

• Easter Eggs (seating chart)

(2) FlyOceanic.com• announced via a press release wich contained a

telephone number that directed to the new website.

• During the evening of December 31st [..] a bearded man broke in, and asked help to find the passengers of Flight 815.


Producer: websites

Ajira Airways• The website sports the

tagline "destiny calls“, the same as the promotional tagline being used to promote the fifth season of Lost.

• New destinations launch on January 21st, 2009, US airdate for the fifth season premiere.

• Other links to the show are present in the form of consistent advertising by the company about "returning to the Island“.

• Easter eggs

Take an adventure anywhere around the globe and reimagine your world as big as ours. Check back often

to discover new ways to get lost in the world.No Borders, Now Boarding - Ajira Airways.


Producer: websites

The Fuselage• official site of the

creative team behind Lost, sponsored by J.J. Abrams. • threaded discussion forum where fans can communicate with

one another and share all of the latest theories, spoilers, and speculation.

• special forums with "VIPs", i.e. cast and crew, that occasionally frequent the site (some more than others) and will answer fan questions.

• Occasionally, insider and canonical information is given through these means, to clarify controversial points from the show.


Producer: websites

ARG sites• ARG-related official sites, created to enhance the experience

of ARG games.• The official ones are:


Producer: ARG

• It was the first Lost ARG, although it was preceded by the launch of ABC marketing department's viral marketing website oceanic-air.com.

• The Lost Experience began in May 2006, during the broadcast of the last few episodes of Season 2 in the United States (mid-season in the UK and Australia), and ran through the hiatus until just before the start of Season 3.

• Designed by the writers and producers of Lost to engage fans and expand the storyline of the show during the hiatus.


Producer: ARG

• The marketing campaign was designed to unite LOST fans from around the world […]. Working closely with the writers behind LOST, TLE revealed the ‘back-story’ of the Hanso Foundation, the shadowy organisation behind the fictitious Dharma Initiative. A detailed combination of TV adverts, fake websites, call-centres, blogs, chocolate bars, video and flash mobs . In the UK alone over 30,000 unique users regularly interacted with the alternate reality game.

• The narrative was designed to be a parallel story line not part of the TV show. It covered some background that could not be addressed in such depth on the main show.


Producer: ARG

Confirmed in-game websites• Gary Troup's websites –

http://www.garytroup.net and

http://www.garytroupbooks.com• The Hanso Foundation - http://www.thehansofoundation.org• Persephone.thehansofoundation.org (subsection)• Hole2.thehansofoundation.org (subsection)• Hole3.thehansofoundation.org (subsection)• Hole4.thehansofoundation.org (subsection)• DJ Dan - http://www.djdan.am• Sublymonal.com - http://www.sublymonal.com


Producer: ARG

Confirmed in-game websites• Letyourcompassguideyou -

www.letyourcompassguideyou.com

• Retrievers of Truth –

http://retrieversoftruth.com

• Rachel Blake - http://www.rachelblake.com

• Mandrake Wig - http://www.myspace.com/mandrakewig

• Valenzetti Equation - http://www.valenzettiequation.com

• Hansoexposed.com - no longer a Lost site

• Apollocandy.com - website now an adult site

• WhereIsAlvar.com - http://whereisalvar.com

• Hansocareers.com - http://www.hansocareers.com


Producer: ARG

• It began on December 31, 2007 and ended two hours prior to the premiere of Season 4 on January 31, 2008.

• It was developed by an Australian marketing agency Hoodlum, who was also responsible for creating most of its story.

• Lindelof and Cuse have stated this ARG is not in the Lost canon, the implication being that anything new presented in the game is only relevant to the alternate reality of the game and not to the show itself.

• Find 815 was the 2nd Lost ARG from ABC studios and the creators of Lost that provides a backstory for the discovery of the wreckage of Oceanic Flight 815.

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Producer: ARG

Sam has been active in campaigning against the airline's decision to cancel searching for the flight.

• The player learns of Find 815 through a hacked video placed on the flyoceanicair.com website.

• The game itself started with a fictitious press release from Oceanic Airlines touting a return to the skies after months of investigation into the disappearance of Flight 815.

• The storyline revolves around an Oceanic IT technician Sam Thomas who is intent on finding his love, Sonya, on board Oceanic Flight 815 as a flight attendant.

Producer: ARG

conjunction with the marketing agency Hoodlum• The game involved participants applying to join the new Dharma Initiative at Comic

Con 2008 and the website DharmaWantsYou.com, where participants took part in various tests. At the conclusion of the game, each participant received a Volunteer Assessment Dossier which contained their results and allotted job.

• The DHARMA Initiative is the third Lost alternate reality game taking place between Season 4 and 5 of Lost.

• It concerned an attempt by an unknown source to revive the DHARMA Initiative.

• It was developed by the Lost writers, in


Producer: ARG

• The Project was negatively received by the Lost fan community. Commonly disliked elements were the long wait periods between activities (with some sites creating their own games to pass the time), technical issues, a lack of storyline, the uninteresting and simplistic nature of the game, and the sudden and out-of-tone ending.

• Lindelof and Cuse stated in an interview with Lostpedia that the purpose of the game was to foreshadow the arrival of Sawyer's group in DHARMA times.

• The only real direct canonical revelation was the Dharma booth video showing Pierre Chang being filmed.


Producer: ARG

• The website promotes a fictitious university through which fans can enroll in courses that relate to content relevant to Lost.

• Lost University unashamedly admits its connection to the show, failing to establish a solid "fourth wall" common to ARGs. The professors and instructors include guest speakers from the cast and crew of Lost, as well as consultants used on the show for classes on topics such as hieroglyphs.

• Lost University is an interactive multimedia experience which was launched at Comic-Con 2009.

• The Lost University website can be found at lostuniversity.org..


Producer: ARG


Producer: ARG

• Unlike the other official ARG's, this one breaks the fourth wall from its start, acknowledging the TV series, characters and Damon Lindelof and Carlton Cuse as the executive producers and writers.

• Damon, Carlton and a Polar Bear (unofficial name) is a Lost alternate reality game from ABC studios and the creators of Lost that provides a set-up to Lost's upcoming sixth and final season.

• The ARG began on July 25, 2009, commencing during the Lost panel at Comic-Con


Producer: ARG

• The ARG initially followed Paul Scheer's struggle to publicize his Lost-inspired artworks, as well as convince Damon and Carlton to acknowledge his fine art. He faced further heavy resistance from an art dealership who were citing copyright claims on his pieces.

• Later, Paul agreed not to publicize his art but helped Lindelof, Cuse and Midfew Arts organize a campaign for Lost fans to find 17 posters that they can then purchase. So far, clues on the main website have led fans to real-world locations, where they get URLs to websites containing the actual posters.


Producer: games

Lost: Via Domus • originally known as Lost: The Video Game,

it is the first official game of the series for

video game consoles and PCs.• released in February 2008 (first announced Comic-Con 2007)• The game follows a character new to the Lost universe, Elliott

Maslow, a photojournalist with amnesia whose background is revealed over the course of the game through flashbacks. Elliott has not yet been featured in the show.

• The game's storyline is not canon to the show , but part of it, including the DHARMA stations and the blast door map, is considered canon.


Producer: games

Lostscape• it is a treasure hunt-style Flash

game. • It was launched April 18, 2008.• The game includes clips from the first four seasons of Lost. • The game calls for a player to find several items hidden in the

Lostscape, but there are actually more items available to find. Some items will have to be manipulated to find or interact with other items. Some items on the list will have to be found before (and sometimes used on) other items to unlock the next item. Also, some items will have to be clicked a second or third time to find all the clues.


Producer: podcasts

• The Official Lost Podcast is presented by Kris White and features cast interviews and behind-the-scenes info. Producers Damon Lindelof and Carlton Cuse also talk about the latest and upcoming episodes, as well as answer fan questions.

Season 1Season 1SeasonSeason 2

Season 3Season 3Season 4Season 4

Season 5Season 5 Season 6Season 6


Producer: video {webisodes}

• Lost: Missing Pieces is a series of 13 mobisodes / webisodes which were released weekly on Verizonmobile phones and six days later on ABC.com, between November 6, 2007 and February 4, 2008.

• Running between 1:22–3:27 in length, each mobisode fills in a narrative gap somewhere in the timeline from the first three seasons.

• The mobisodes are considered a canonical extension of the series. Some stock footage and a deleted scene were also used.

• Lost: The Official Magazine has featured a "making of" article for each webisode



• Mysteries of the Universe is purportedly a short-lived 1982 television series that aired on the ABC network. In actuality, the brand and its episodes have been created in 2009 as a promotion for the final season of the show.

• The first video appeared on abc.com/lostmysteries on July 23, after a KIA advertisement in Entertainment Weekly magazine that same week promoted the website.



• Each part, released periodically over the following weeks, contained new revelations about the DHARMA Initiative.

• Each part is a segement from the same eponymous episode from the Mysteries of the Universe series

• The final segment was released on November 16, 2009. The clips, in an extended form, will appear together as a featurette on the Season 5 DVDs.


Producer: books

• There are currently four Lost-related novels published. As part of the expanded universe of Lost, they are considered semi-canonical.


Producer: books

• Lost: The Official Magazine, published by Titan Magazines, is the official magazine of Lost, with issues released every two months.

• It consists of interviews, fan questions and theories, behind-the-scenes information and pictures, and deconstructions of memorable scenes.

• All issues have been released with two editions - a normal newsstand cover and a special "collectors edition" variant cover.


Fan / Producer: screenings

• Sunset on the Beach is a public service program run by the city and county of Honolulu, Hawaii, which has hosted early screenings of the first three season premieres of Lost.

• An advanced screening of

the final season premiere was held January 30, 2010.• The program features entertainment and food on the beach, and

a video program begins on a large outdoor screen at sunset. • The event has been a source of significant spoilers for the Lost

season premieres.


Fan / Producer: conventions

• Comic conventions are fan conventions held annually to celebrate and promote the comic book, comic art and animation/anime industry.

• Over the years, they have extended to cover a number of TV shows, movies, video games and other pop culture elements.

• They feature interactive discussion panels, special workshops, and encourage fans to dress up in costumes ("cos-play").

• Two of the largest conventions, Comic-Con and Dragon*Con, have showcased material from Lost and included discussion panels in which Lost writers, producers and cast answered fan questions and showed spoilerish material for the next season.


Fan / Producer: conventions

• Creation Entertainment held The Official "LOST" Fan Convention beginning June 11, 2005 at the Hilton Convention Center in Burbank, CA. Making appearanceswere writer J. Grillo-Marxuach and cast member Jorge Garcia.

• Massive Events, Ltd. held the Lockdown Lost convention from April 4-6, 2008 at the Park Inn, Northampton, UK. Making appearances were little known cast members.

• A follow-up to the Lockdown event called Abrams Inc., was confirmed for the 7th to 9th August 2009 in Northampton, UK. Michael Emerson was announced as a guest to appear. However, due to poor ticket sales, Abrams Inc. was canceled a few months prior to when the event should have taken place.


Fan / Producer: foundraising

• Destination L.A. is a charity fundraiser that celebrates the fandom for Lost.

• The party benefits the series co-creator J.J. Abrams' favorite charity, the Children's Defense Fund, which advocates on behalf of children in education, health care, and other areas.

• Fans have the opportunity to bid on autographed scripts and memorabilia from the show, and mingle with cast and crew.


Fan: Lostpedia


Fan: Social network


Fan: Forum


Lostday [Marinelli]

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