Lost audience targeting
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Transcript of Lost audience targeting
Industries - Film, Television and Music
Text-Genre/Representation
Industry
Audience
The Exam
Television
Music
Film
The 3 aindustries of the media we cover are Film, Television and MusicThe question topics are, Audience, IndustryAnd Genre/Representation
Media We choose exam Question on;
Audience Response, Audience targeting CRASHGenre Conventions
Digital technology, Industry success and importance, Internet Impact, Regulations
Specific Question types
Lost series 1 Episode 2“The Pilot part 2”
Exam Questions from the past 4 years, which link to T.V texts
Audience Targeting1.Most texts target a range of different audiences, how true is that of your chosen text?2.How do your chosen texts attract their audiences? 3.Explore the different ways your three main texts attract their audiences..
Audience Response1.Explore the different ways in which audiences and/or users respond to your chosen texts
Answering Audience Targeting Question
To answer the audience targeting question you must ensure you consider who would gain a positive reading of the texts. You must also consider why that particular audience would gain this reading?
You must back this up with theory and narrative descriptions (scenes)
gender, race, physical appearance, subcultures, dress and age
jack
kate
charly
johnHurley
Sawyer
shannon
sayiidBoon
clare
sun
jin
walt
michael
1.Identify who is the intended target audience?A wide, mainstream audience. Lost has been encoded to be inclusive. Passive and active audience can be gratified by it.2. Justify three conventions which you feel proves the target audience is who you stated it is.3. Evidence these conventions with narrative evidence/descriptions. (Choose the best examples)
Lost
Audience
The use of an ensemble cast
Creating lost as a hybrid genre
Combining escapism and relatable plots
Use of the ScoreUse of Enigma Codes
Mainstream narrative devices
An ensemble cast is a cast in which the principal performers are assigned roughly equal amounts of importance and screen time in a dramatic production. This kind of casting became more popular in television series because it allows flexibility for writers to focus on different characters in different episodes.
A benefit of the inclusion of an ensemble cast is the fact that the audience can identify with one or two of the narrative issues of different cultural and society group. For example stereotypical view points of; Hurley-large, Sayid- bias representation of foreign muslims, Shannon- “Vain unintelligent young Blonde” Reiginol accents and stereotyped characteristics that go with it.
1) An Ensemble Cast
Race Gender NationalityAge
This will of course attract a wider audience and conform to more areas of the uses and gratifications theory. Compare losts cas to simply having a all white, British, middle aged, middle class male cast.
2) Combining escapism and relatable plots
EscapismLost is of course set on a mystical island away from everyday environment which could gratify the audience by escapism and diverting an audience from problems enabling a preferred reading. For example a office environment could alienate the young. A school environment could alienate the middle aged.
Uses and Gratifications Theory Escaping, or being diverted, from problemsGaining models of behaviourIdentifying with already gained values
A sense of realismHowever the non linear narratives flash backs and flash forwards, provide relatable issue and plots that will provide alternative gratifications. Such as reinforcing personal identity or even gaining advice and guidance.
*Frenetic chase scenes*High use of special
effects*Fast pace cut durations*increase tension throughout the text until a climax/ending*Love interest that both hinders and supports the main quest.*Use of Enigma codes
Action Fantasy
*Characters undertake a Quest*the use of supernatural phenomena as a primary element of narrative
Lost is classified as a Hybrid of; Action, Adventure and Fantasy. By creating lost in this post modern form, it mixes genre conventions to create a new identity and broadening its audience by not pigeon holding individual genre conventions and excluding viewers who hold an oppositional reading of them
3) Lost as a Hybrid genre
Genre Conventions;
Science Fiction
*The narrative explores rationally alternative possibilities*Unlikely events are justified by scientific theories*Discovery or application of new scientific principles
The use of Enigma CodesAn ENIGMA CODE controls what the audience
sees or knows. It is a question a media text will give to an audience and then proceed to solve whilst gaining the attention and interest of the audience.
Enigma codes create social interaction, word of mouth, social media activity and therefore promotion. But most of all they create curiosity and therefore sustained audience attention to find the answers that only continued viewing will behold.
Mainstream narrative devices
6. The use of the Score
-Non Diegetic Sound is sound where the source can not be seen.-A film score is the background music of a film. The term soundtrack if often confused with a film score. Soundtracks include previously released music by other artists. Where a score is written specifically to accompany a film, by the original film's composer. Each individual piece of music, within a film's score, is called a cue and is typically a composition for instruments.-The purpose of the Score is to help the audience feel the same emotion as a character within the text at that particular time. One could argue this encourages the audience to be more passive.