LOSE THE EXCLAMATION POINTS!!!

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My Lightning Talk from CONFAB London 2013. Speaking with an authentic voice is good for business - and the soul. Thanks to the brave new world of new media we don't control all of our brand messaging anymore - only a tiny part of it. That's why it's never been more important to speak honestly and directly about our products, even if we're selling pickles.

Transcript of LOSE THE EXCLAMATION POINTS!!!

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