Loren FrantLoren.Frant@nih.gov

NIHSeniorHealth&

MedlinePlus

Transforming a site while keeping its essence…

NIHSeniorHealth Redesign

Why Redesign?

Traffic trending down User recommendations and

comments Our users have changed since launch Need search Dated look and feel

Redesign Process Research

– Best practices for senior-friendly design

– Data about how seniors use the Internet

– User feedback specific to NIHSeniorHealth

Create designs that are modern while keeping senior-friendly features

Usability testing of page designs and search feature with seniors

NIHSeniorHealth

NIHSeniorHealth Topic Page

New Site-Wide Banner Find content

– 50+ topics, 150+ videos

– Search Senior-friendly

– Resize text– Change contrast

Use again later– Print– Bookmark/share– Sign up for email

updates

7

NIHSeniorHealth sidebar

9

NIHSeniorHealth search for shingles symptoms

MedlinePlus and MedlinePlus Connect

21,900,000

28,300,000

Q1 FY 2011 Q1 FY 2012

U.S. Visits to MedlinePlus.gov

MedlinePlus Twitter page

MedlinePlus Espanol Twitter page

11,485

32,943

Q2 2011 Q2 2012

MedlinePlus Twitter Followers@medlineplus and @medlineplusesp

MedlinePlus Diabetes Topic Page

MedlinePlus Diabetes Subscription e-mail

message

MedlinePlus Subscription Service Sign up topics

41,500

350,000

Q2 2010 Q2 2012

2,650,000

39,400,000

Q2 2010 Q2 2012

Subscribers

Subscriptions

Subscribers and Subscriptions to MedlinePlus e-mail subscription service

MedlinePlus social media options

MedlinePlus RSS Feed

http://www.nlm.nih.gov/medlineplus/rss.html

MedlinePlus

Shares Clickbacks

24,351

3,223

49,110

33,992

Q2 2011 Q2 2012

MedlinePlus Links in Social Networks

MedlinePlus

Health Topics Search Collection

SAMHSA Store

Army Medicine Facebook

MedlinePlus Health Topics Web Service Requests

22,000

940,000

Q2 2011 Q2 2012

MedlinePlus Connect

MedlinePlus Connect Requests

Type of Request

Code System Languages

Diagnosis (Problem)

ICD-9-CMSNOMED CT

English Spanish

Medication RXCUINDC

English

Lab Test LOINC English Spanish

65,000

960,000

Q2 2011 Q2 2012

MedlinePlus Connect Requests

New MedlinePlus Topics1. Aplastic Anemia2. Balance Problems3. Bile Duct Cancer4. Biopsy5. Bone Density6. Bronchial Disorders7. Cerebellar Disorders8. Chest Injuries and Disorders9. Childbirth Problems10. Chronic Kidney Disease11. Chronic Pain12. Corns and Calluses13. Diabetes Type 214. Ectopic Pregnancy15. Eye Movement Disorders16. Frostbite17. Genital Herpes18. Haemophilus Infections

19. Head Injuries

20. Kidney Cysts21. Ovarian Disorders22. Medicines and Children23. Pancreatitis24. Polycystic Ovary Syndrome25. Potassium26. Pregnancy and Nutrition27. Pulmonary Rehabilitation28. Rectal Disorders29. Rh Incompatibility30. Rotator Cuff Injuries31. Speech and Language Problems in

Children32. Stroke Rehabilitation33. Throat Cancer34. Toilet Training35. Tooth Decay36. Tubal Ligation37. Vasectomy

MedlinePlus Mobile

m.medlineplus.gov

Top Devices, Top Information Sought, Top

Role

MedlinePlus Mobile

Next for MedlinePlus

Expanded results in the health topics Web service

Health topics Web service for mobile

Spanish medication responses within MedlinePlus Connect

Increase email newsletter offerings