Charlotte Bell

BRAND IMAGE RESEARCH‘LORDE’

LOGO

Lorde has a very simple brand logo like many other pop artist. It is plain and simple so that is stands out for the buyer. The block black writing sands out against the white background. People are able to easily identify her without needing a picture of her.

http://www.imdb.com/name/nm5941025/The home page of Lorde’s website is very simple and mainly

focuses on the artist and the title of her new album. In addition to this, it has links to her social media pages,

places to buy her album and places to buy her merchandise.

WEBISTE

http://shop.virginemi.com/lorde/

MERCHANDISE

•http://www.billboard.com/articles/columns/pop-shop/6762542/lorde-snl-magnets-will-never-lip-sync•http://www.dailymail.co.uk/tvshowbiz/article-3319186/Lorde-model-Karlie-Kloss-head-Saturday-Night-Live-party.html

• http://www.billboard.com/articles/news/dance/6762532/disclosure-lorde-sam-smith-caracal-snl-saturday-night-live-paris-attacks

From these new articles I have learnt that Lorde wants to be seen as an artist who is all about the music and the performance she gives for her fans. She claims to be fully against lip syncing as it takes away from the feel of her music and is seen as ‘cheating’ her fans of their money. In addition to this she still wants to be seen as pure and apologised to her fans for her wardrobe malfunction when out with her friend on a night out. This shows that she wants to appeal to people and give herself a good name considering she is so young and many teen starts knower days tend to give themselves a bad name within the press.

NEWS ARTICLES

 • Pure Heroine

• The Love Club EP• Live in Concert

• Team Ball Player Thing 

ALBUMS

From looking at the artist Lorde I have learnt that although her music is seen as a subgenre of pop she still wasn’t to

maintain a good name for herself for her fans as many teen pop starts end up getting a bad name for themselves within

the media. She is able to do this by giving her fans a full experience of her music by being against lip-syncing and apologising to her fans if she is seen in a negative light in the media. She also makes sure her merchandise links to

her albums and her look so that they are able to fully appreciate what she is like as an artist.

OVERALL