Lora Kratchounova at Digitalk, June 3, 2013
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Transcript of Lora Kratchounova at Digitalk, June 3, 2013
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Building a brand and position in the markets
Special focus on partnerships and infrastructure
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The Brand Gurus Panel
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Steffen Krause Amazon Web
Services @sk_bln
Chris Lindland Betabrand
@cordarounds
Maria KaraivanovaCloudflare@MariaKar
Ian WheelerAs himself
NO Twitter handle
Tenko NikolovSiteGround@tnikolov
Lora KratchounovaScratch M+M@ScratchMM
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The Evolution of Marketing…and Branding
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Past Present Future
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Branding = Trust Marketing
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Brands never stand alone
Brands are never finished
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Kicking This Discussion Off
• Your entrepreneurial journey • Proudest moment as entrepreneur • Your definition of brand
• Definition of startup brand?
• One word that describes your personal brand
• Your one branding tip for startups
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For Chris: @cordarounds
• From online storage to fashion? • How do you know you are on the right
path? What’s the Betabrand brand? • How much do you invest in brand today?• Target markets for Betabrand? • Brand = visual identity? • Top 3 tips on how to build a brand for a
startup
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For Ian (no Twitter handle)
• Your new startup! • How do you know if a startup is poised for
success? • What makes a brand brand? • How do you create a successful company
with channel partners?• Your philosophy on startup growth
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For Maria: @MariaKar
• Define the CloudFare brand • What’s exciting about startups vs. global
brands? • Your observations on brand-building across
the world? • How can a startup gain the attention of
large strategic investors? • How can a startup build an ecosystem of
partners? Pros and cons of building a brand vs. strategic partnerships?
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For Tenko: @tnikolov
• GoDaddy.com and Hostgator.com – here comes Siteground.com!
• How important is brand-building to Siteground?
• Your take on tech IP? • Tell us about your support network• Your plans on building a strong brand for
Siteground.com • How do you attract the right talent to help
you grow the company? 9
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For Steffen: @sk_bln
• How do you get from ground zero to one of the most respected tech brands in the world?
• 2 trillion objects stored in Amazon S3 - How do you prioritize markets to get to such scale?
• What is AWS secret for success?• How do you compete with global brands
such as EMC/ VMware, Microsoft, IBM?• Tell us about AWS Trusted Advisor –
amazing service, btw! 10
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Time for Your Questions
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Steffen Krause Amazon Web
Services @sk_bln
Chris Lindland Betabrand
@cordarounds
Maria KaraivanovaCloudflare@MariaKar
Ian WheelerAs himself
NO Twitter handle
Tenko NikolovSiteGround@tnikolov
Lora KratchounovaScratch M+M@ScratchMM