LOOPLABS - Walk the Talk
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Transcript of LOOPLABS - Walk the Talk
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SMALL STEPS AND THE POWER OF THE CROWD
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CITIES - SPLITTING AT THE SEAMS
THE CHALLENGE
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BEHAVIOURAL INSIGHT
People want:
• To make a difference • To live in nice places
Human behaviour is:
• 85% unconscious • Influenced by the crowd • Motivated by reward & recognition
85%
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FORCE vs. FUN
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OLD WAYS DON’T WORK
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TERABYTES OF (OPEN) DATA
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MapMyWALK
QUANTIFIED SELF
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LONDON
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35% Under 2 km
50% Under 3 Km
0.15km/h Average speed
CAR JOURNEYS IN LONDON
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QUANTIFIED COMMUNITY
THE SOLUTION ?
WALK THE TALK
Games Behavioural Insights
Pester Power
Open Data
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WALK THE TALK
START INSTALL SENSORS
FINISH
HAPPIER SAFER
HEALTHIER CITIES
3
2DESIGN LAB
ENGAGE
COMMUNITY
BETA TESTING
kids & experts
BUILD
SCALE
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AGGREGATED DATA
PUBLIC INFOGRAPHICS
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PUBLIC SCREENS
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PUBLIC SCREENS
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NEXT STEPS
PHYSICAL MANIFESTATIONS
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HOW IT WORKS
1• Kids download app (+ 10 points) • Creates Profile
2 • Recruits adults (5 points per adult) 3 • Adults pledge amended behaviour
Each Adult 5 points
4 • Adults walk • Points Aggregated5 • Kids achieve milestones and get more points
6
Public Signalling
7Kids - level up/vouchers to share with team
School - Leader Board + Star monthly local prize
• Prizes
Public Signalling / Events
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HOW IT WORKS
Walk The Talk
I AM HERE
1 KM
2 KM (10 POINTS)
3 KM (20 POINTS)
4 KM (40 POINTS)
5 KM (50 POINTS)
TIME DATE POINTS
WHERE AM I - LAMBETH TEAM KIEL
Y
Walk The Talk Digital Leader Board
TIME DATE
400 POINTS 385 POINTS 370 POINTS 300 POINTS 280 POINTS
Schools
School 2 400 POINTS
School 4 385 POINTS
School 5 370 POINTS
School 1 300 POINTSSchool 3 280 POINTS
Teams
STAR PRIZE WINNER
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Beta 1
SCALE AND REACH
2014 2015 2016
3
Beta 2 Live
LondonNational
5 75 1500 18k
60 kids 600 adults
300 kids 3000 adults
2 million kids 20 million adults
900 kids 9000 adults
180k kids 1.8m adults
Beta Test in Lambeth
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BENEFITS TO LOOP LABS
Reach
Accepted currency
Infrastructure
Partners
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BENEFITS TO NECTAR
Positive PR
Access Local Retailers
Brand Alignment
Social WOM
CSR
Acquisition
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+KIDS +COMMUNITY +COUNCIL +INDUSTRY +RESEARCH
DESIGN LAB 24TH FEBRUARY