Looper
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Transcript of Looper
I would like to play golf today.
So that means today I will...
C H E C K T H E W E AT H -ERREPORTCALLTO-M A K E A T E E T I M E -D R I V E TOT H E G O L F-C O U R S E C H E C K I -N A T T H E F R O N T -D E S K P I C K U P A S -CORECARDTEEOFF-KEEPTRACKOFMYS-TAT S K E E P T R A C K -OFMYSCORETRYTO-BEATMYPERSONAL-B E S T S E A R C H F O R -YARDAGEMARKERS-GETSOMEDRINKSTO-TA L K A B O U T T H E R -O U N D A D D U P M Y - S C O R E D O U B L E - C H E C K M Y S C O R E -
To do all that, I’ll have to...
U S E M YC O M P U T E R -USEMYCELLPHONE-DRIVETOTHECOUR-SEGOINTOTHECLUB-HOUSEREMEMBER-TOPICKUPASCORE-CARDMAKESUREIDO-NTBREAKTHEPENCIL-FUMBLETHROUGHMY-BAGFORTHERANGE-FINDERKEEPTRACK-O F S T R O K E S I N M Y -HEADMAKESURETHE-SCORECARDDOESNT-BLOWAWAYADDUP-M Y S C O R E I N M Y -H E A D D R I V E B A C K -H O M E G E T B A C K -O N M Y C O M P U T E R -
(that’s a lot)
Why can’t I do that all in
one place?
(
Looper is the only way to seamlessly connect a golfer to their home course.( )
CaddieBridgeConnect
MissionThe brand will enhance and simplify the expe-rience of the local golfer interacting with their home golf course.
BenefitLooper streamlines the operations of the golf course and gives the golfer a more personalized user experience
VisionTo be the leading provider of local golf gourse in-formation and on-course player assistance.
PositioningOur brand is better than other apps and services because it is tailored to your specific golf course.
ValuesThe brand is trustworthy because it works with your specific golf course and becomes a member of your community
StylingThe main focus of the styling will be organization and the user experience. Every piece of the styling will have a purpose.
Functional
Looper is the only system
that seamlessly connects
me to my golf course
Mental
Looper makes my life
easier because it allows
me to make tee times
and check news from
anywhere, at any time.
Spiritual
Looper promotes family
time and is aware of my
fast-paced, technology-
driven life.
Social
Looper allows me to
coordinate events and
communicate with other
golfers who share my
interests.
App
Website
ShowDisplay
Software
BlogMail
Posters
LeaveBehind
Letter
BusinessCard
“L”
Flags Audience
Sup.Colors?
Type
Brand Hero #1
David FehertyFeherty is a writer and broadcaster
who is known for being witty, but
knowledgeable. He generally reports
from down on the course, rather than
from the broadcast booth. Though he
provides comic relief much of the time,
he balances that out with reliable
insight and relatability.
Brand Hero #1
Rickie FowlerFowler is one of the most popular
young players on tour. He is statistically
the fastest player (based on shots
per second). Rickie is known for
challenging the traditional style of golf
attire. His clothes are brightly colored
and have a more youthful fit.
C:M:Y:K:
C:M:Y:K:
C:M:Y:K:
C:M:Y:K:
78557972
00030
78298214
1000030
(PRIMARY WORDMARK)
(REVERSED “L” INITIAL)
(MASCOT)