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Lookout By the Numbers Vogue Magazine 15 -...
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916 Pages in the September 2012 issue, Vogue’s largest to date 132 Lookout T: The New York Times Style Magazine $200,000 Wintour’s rumored annual clothing allowance 13% of covers featuring celebrities during Wintour’s first five years 93% of covers featuring celebrities 3,000+ Approx. number of fashion shows Anna Wintour has attended on behalf of Vogue 132 Lookout The glossy has spawned an industry of imitators, two documentaries, a major Hollywood film and, perhaps most enduringly, a modern dance craze. Itís also gone through some serious changes over the course of its 121 years in print. In recent years, the fashion bible has traded willowy models for celebrities of all kinds, a trend that reached its apex in April when the left-leaning, Chanel-shaded Brit Anna Wintour (the magazineís seventh editor in chief) decided to put ó gasp! ó a reality star on its cover. But even with young upstarts nipping at its Manolos, the periodical that popularized tights and the L.B.D. continues to thrive under its time-tested principle. That is, while other magazines teach women whatís new in fashion, Vogue teaches them whatís in vogue. Here, a look at the facts and figures behind fashionís foremost franchise. — JEFF OLOIZIA Vogue Magazine By the Numbers CLOCKWISE FROM TOP LEFT: ASTRID STAWIARZ/GETTY IMAGES; PATRICK MCMULLAN; RABBANI AND SOLIMENE PHOTOGRAPHY/WIREIMAGE/GETTY IMAGES; VICTOR BOYKO/ FRENCH SELECT/GETTY IMAGES; TAYLOR JEWELL/COURTESY OF VOGUE.COM; GIANNI PENATI/VOGUE/CONDÉ NAST; FRANCESCO SCAVULLO/VOGUE/CONDÉ NAST; STOCKDEVIL/GETTY IMAGES; GEORGE HOYNINGEN-HUENE/VOGUE/CONDÉ NAST Vogue’s longest tenured editors: (still on the masthead) Anna Wintour – 29 years Phyllis Posnick – 27 years Grace Coddington – 26 years Hamish Bowles – 22 years ‘‘All I did my first year at Vogue was Xerox.’’ Vera Wang, who climbed from assistant to fashion editor between 1972 and 1987 Boldface names who worked for Vogue: Ali MacGraw Isabella Blow Alexander Wang Sean Avery Joan Didion Approx. age at which Anna Wintour established her signature bob 15 Cheetah (Kim Basinger, April ‘88) Elephant (Keira Knightley, June ‘07) Skunk (Reese Witherspoon, June ‘03) Gibbon (Marisa Berenson, March ‘65) Python (Nastassja Kinski, Oct. ‘81) 1 Number of hashtags that have appeared on the cover (April 2014) #worldsmosttalkedaboutcover 1974 Year Beverly Johnson became the first African-American woman to appear on the cover A sampling of the 19 exotic animals in fashion spreads alongside famous ladies: 12.5% OF PRINT READERS ARE MALE, BUT ONLINE 42% ARE. GUILTY PLEASURE? Earliest known cover model: TOTO KOOPMAN The biracial, bisexual model-turned-spy graced the cover in August 1933. over the last five years Boldface names w wh Boldface names w wh wo k wo k C Ele Sk Gi P A A sampling sampling of the 19 exotic of the 19 exotic animals in fashion animals in fashion spreads spreads al a a ongside famous al a a ongside famous ladies: ladies: RE RE E. E. d editors: d editors: d) Ratio of profiles on Democrats to Republicans since 2000: 3 : 1 Vogue’ Vogue’ 37 Number of years the longest reigning editor in chief served (Edna Woolman Chase, 1914-1951) 8 Number of years Diana Vreeland was editor in chief (1963-1971) P P Se ept p e Vo Vo V gu gue ored annual clothing allowance Reigning cover queen Number of times Lauren Hutton has fronted the magazine 26 Favorite cover model by editor: Anna Wintour: AMBER VALLETTA 17x Diana Vreeland: BRIGITTE BAUER & JEAN SHRIMPTON 19x each
Transcript of Lookout By the Numbers Vogue Magazine 15 -...
916 Pages in the
September 2012 issue, Vogue’s largest to date
132
Lookout
T: The New York Times Style Magazine
$200,000 Wintour’s rumored annual clothing allowance 13%
of covers featuring celebrities during Wintour’s first five years
93%of covers featuring celebrities
over the last five years
3,000+Approx. number of fashion shows Anna Wintour
has attended on behalf of Vogue
132
Lookout
The glossy has spawned an industry of imitators, two documentaries, a major Hollywood film and, perhaps most enduringly, a modern dance craze. Itís also gone through some serious changes over the course of its 121 years in print. In recent years, the fashion
bible has traded willowy models for celebrities of all kinds, a trend that reached its apex in April when the left-leaning, Chanel-shaded Brit Anna Wintour (the magazineís
seventh editor in chief) decided to put ó gasp! ó a reality star on its cover. But even with young upstarts nipping at its Manolos, the periodical that popularized tights and the
L.B.D. continues to thrive under its time-tested principle. That is, while other magazines teach women whatís new in fashion, Vogue teaches them whatís in vogue.
Here, a look at the facts and figures behind fashionís foremost franchise. — JEFF OLOIZIA
Vogue MagazineBy the Numbers
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Vogue’s longest tenured editors:(still on the masthead)
Anna Wintour – 29 years Phyllis Posnick – 27 years
Grace Coddington – 26 years Hamish Bowles – 22 years
‘‘All I did my first year at Vogue was Xerox.’’
Vera Wang, who climbed from assistant to fashion editor between 1972 and 1987
Boldface names who worked for Vogue:
Ali MacGrawIsabella Blow
Alexander WangSean AveryJoan Didion
Approx. age at which Anna Wintour established her signature bob
15
Cheetah (Kim Basinger, April ‘88)
Elephant (Keira Knightley, June ‘07)Skunk (Reese Witherspoon, June ‘03)
Gibbon (Marisa Berenson, March ‘65)
Python (Nastassja Kinski, Oct. ‘81)
1 Number of hashtags
that have appeared on the cover (April 2014)
#worldsmosttalkedaboutcover
1974Year Beverly Johnson became the first
African-Americanwoman to appear on the cover
A sampling
of the 19 exotic animals in fashion
spreadsalongside famous
ladies:
12.5% OF PRINT READERS ARE MALE, BUT ONLINE 42% ARE.
GUILTY PLEASURE?
Earliest known cover model:
TOTO KOOPMANThe biracial, bisexual model-turned-spy graced
the cover in August 1933.
g cover the last five years
Boldface names wwhBoldface names wwhwo kwo k
CEleSkGiP
AAsamplingsampling
of the 19 exoticof the 19 exoticanimals in fashion animals in fashion
spreadsspreadsalaa ongside famousalaa ongside famous
ladies:ladies:
REREE.E.
d editors:d editors:d)
Ratio of profiles on Democrats to
Republicans since 2000:
3 : 1
Vogue’Vogue’
37Number of years the longest
reigning editor in chief served (Edna Woolman Chase, 1914-1951)
8Number of years Diana Vreeland
was editor in chief (1963-1971)
PPSeeptp eVoVoVogugue
ored annual clothing allowance
Reigning cover queen
Number of times Lauren Hutton has fronted the magazine
26
Favorite cover model by editor: Anna Wintour:
AMBER VALLETTA17x
Diana Vreeland:BRIGITTE BAUER
&JEAN SHRIMPTON
19x each
