Looking Under the Hood: How Your Metadata Strategy Impacts Everything You Do
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Transcript of Looking Under the Hood: How Your Metadata Strategy Impacts Everything You Do
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Looking Under the Hood:How Your Metadata Strategy Impacts
Everything You DoChristian Buckley
[email protected]@buckleyPLANET
SharePoint Saturday Los Angeles
April 2nd, 2011
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My Background
Christian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now BPOS-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversary
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Axceler Overview
• Improving Collaboration for 16+ Years– Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms– Delivered award-winning administration and migration
software since 1994– Over 2,000 global customers
• Dramatically improve the management of SharePoint
– Innovative products that improve security, scalability, reliability, “deployability”
– Making IT more effective and efficient and lower the total cost of ownership
• Focus on solving specific SharePoint problems (Administration & Migration)
– Coach enterprises on SharePoint best practices– Give administrators the most innovative tools available– Anticipate customers’ needs– Deliver best of breed offerings– Stay in lock step with SharePoint development and market trends
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The #1 reason why your 2010 deployment will fail
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What are you trying to accomplish with SharePoint?
Some questions for you…
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What was missing from your previous attempts?
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What is your metadata Strategy for 2010?
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What is metadata, anyway?
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Where’s the metadata?
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• Book title• Author• ISBN• Publisher
• Name• Account Number• Credit Card• Social Security #• Billing Address
• Device ID• Email• Software version
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Metadata enables you to flag, tag, and avoid
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• Travel dates• City visiting• Flight number• GPS position
• Friend’s Name• City visiting• GPS position• Distance to friend• Avoidance Flag = Yes
• Name• Account Number• Mileage to date• Home town
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• Status• Approval• Check in / check out• Version
• User name• Department• Title• Role• Project
• Document name• File type• Author• Description• Page number• Retention rules
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Metadata 101
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Location
Author Title
ISBN PublisherTopics
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Asset TypeCompany
Asset Number
Barcode Tracking Number
Color code
(by department)
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• Metadata is the lifeblood of SharePoint
• Taxonomy and metadata drive the tools and processes that make the world go round
• Metadata powers search,
it powers social media,
and it powers SharePoint
The role of metadata
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Why aren’t my end users using SharePoint?
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Gov
erna
nce
Metadata
Taxonomy Ad Hoc
Social Media
Search
End Users
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• Ad-hoc content migration leads to junk in portal• Legacy content gets migrated slowly, if at all • Inconsistent taxonomy across farms and site collections• People author locally - multiplies problems globally• Authors don’t apply metadata= “shotgun” approach to search OR
Authors apply metadata without common classification = better search, but worse authoring experience
• Portal lacks high fidelity search• User can’t find the right content• As a result, poor portal adoption and low user satisfaction
What Happens Without Strategy
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• The islands of information have been moved to SharePoint. And?
• You can’t find anything
• You can’t tell who owns what
• You can’t tell what’s new, what’s old, or what has changed
• It’s all disconnected
Why SharePoint Needs Metadata Strategy
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Taxonomy
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In Biology, taxonomy is the science dealing with the description, identification, naming, and classification of organisms. “however, the term is now applied in a wider, more general sense and now may refer to a classification of things, as well as to the principles underlying such a classification.”
~Wikipedia.org
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Your Current Taxonomy
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Site architecture is centrally controlled
Metadata is always applied to content
Site Columns and Content Types are created at site collection root
Lists get “bundles” of columns
PROSImproves consistency
Reduces metadata duplication
Easy to update
Easy to support and train on
Allows document-level DIP, Workflow, Information Policies, and document templates
CONSRequires planning
Requires upfront work
Hard to manage across site collections and portals
Site architecture is ad-hoc
Metadata may not be applied to content
Columns are created on lists
Columns are combined in an ad-hoc basis on each list
PROSRequires no planning
Requires little upfront effort
Works across site collections and portals
CONSDecreases consistency
Increases metadata duplication
Hard to update
Hard to support and train on
Only allows list-level Workflow, Information Policies and document templates
Difficult to reverse
CENTRALIZED DECENTRALIZED
Managing Metadata
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• What is your broader strategy for tagging, metadata and taxonomy?
• Map out your high level taxonomy (web applications and site collections) and schemas (Content Types)
• Understand your current-state and future-state plans, and how they relate to your metadata
Managed Metadata Service
Term Stores
Improved Governance
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How is metadata managed inside of SharePoint?
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Tier 1 site collections based on business units or product areas
Top level portal
Tier 2 sites that follow specific structure
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• SharePoint 2010 offers many services OOTB– Search– Excel Services– BCS– Project Server– Web Analytics– Access– Performance Point– Visio– Word– Office Web Apps– People
• These centrally managed services allow for greater control across the enterprise– Have your cake and eat it through centrally managed services
The Role of Services
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• It is a service application created by a Farm Administrator• It is added to a farm’s default list• You can also create a content type hub, which is a URL
to a site collection
What is Behind Managed Metadata
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• It’s basically a definition of an artifact that can be stored in a SharePoint site. For example:– A project document, including
• File type• Date created• Author• Last modified
– It is part of a workflow, including• Who needs to approve• Date of approval
– It includes information management policies that• Cannot be edited once approved
Content Type
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Content types may be applied for each site collection
…or for certain sites
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• Content types can be shared• Create a content type hub, which is an blank site
collection used to publish content types• Publish the content types• Consume them• Content types become visible in subscriber’s
content type galleries
Syndication
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Managing Terms
Service Application Instance
Term Group
Term Set
Term
• Create a term set and terms• Use the managed metadata• Pick the terms
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• Understand the term group properties– Group name– Description– Contributors– Group Managers
• Understand the term store properties– Term store administrators– Default and working languages
Managing Your Term Groups and Stores
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• Enterprise keywords• Folksonomy• Social tagging
Keywords
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• Term Set = Taxonomy– Includes related terms– Managed through governance policies
• Managed Metadata Column– Can be in a list, a library, or a content type– Associated with a term set– Found through Managed Metadata term set
• Keywords set = Folksonomy– User generated tags– Anyone can add them– Requires ongoing governance
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What is the role of governance?
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1. Have a plan
2. Create an internal SharePoint user group
3. Clearly define roles and responsibilities
4. Outline your taxonomy, communicate it, and iterate
5. Create a governance site
6. Learn and evolve
Jumpstart your governance
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• Map out your high level taxonomy
• Web applications
• Site collections
• Content Types
• Understand the current-state and future-state of your environment, any gaps, and how it relates to your metadata
• With Managed Metadata Service in 2010, it is critical that you set up a governance model to guide this process, or it will quickly get out of hand
Getting started
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Lessons Learned
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1. Understand your metadata and taxonomy model
2. Have a strategy for Managed Metadata
3. Involve your end users
4. Make governance a priority
5. Create a governance site
6. Iterate
Lessons learned
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• Christian [email protected]+1 [email protected] and http://info.axceler.com
• Additional Resources – Enabling Social Media through Metadata http://slidesha.re/gdjoaz– Managed Metadata in SharePoint 2010, Scott Singleton http://
slidesha.re/hNPeAQ– The Battle for Metadata in SharePoint 2010, Michal Pisarek http://
bit.ly/g7vFWN
Contact me
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