Looking to CATCH - The Fishwrapper Ad Packet web.pdf · Trust and Value - Fishwrapper readers...

2 3 4 E . R o s e b u d R o a d • M y e r s t o w n , P A 1 7 0 6 7 | 7 1 7 . 9 3 3 . 8 0 9 1

CATCH

A Publication of Little Mountain Printing

BERKS • DAUPHIN • LANCASTER • LEBANON • SCHUYKILL • MAILING/ONLINE

thefishwrapperonline.com

Effective January 1, 2018

Looking to

FIND OUT WHICH REGION AND

AD OPTION WORKS BEST FOR YOU!

D E T A I L S I N S I D E

CAST A LINECheck out our competitive

advertising rates!

more customers?

2 0 1 8 A D P A C K E T

CIRCULATION:

Over 89, 000

110118

November 15, 2016


The

www.thefishwrapperonline.comFree

FishwrapperThe

Berks / West Edition - 11,000Vol. 21 Issue 22

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Thanksgiving Proclamation– by Abraham Lincoln, 16th President of the United States of America

It is the duty of nations, as well as of men, to own their dependence upon the overruling power of God; to confess their

sins and transgressions in humble sorrow, yet with assured hope that genuine repentance will lead to mercy and pardon; and to

recognize the sublime truth, announced in the Holy Scriptures and proven by all history, that those nations

are blessed whose God is the Lord. We know that by His divine law, nations, like individuals, are subjected to punishments and chastisements in this world. May we not justly fear that the awful calamity of civil war, which now desolates the land, may be a punishment inflicted upon us

for our presumptuous sins, to the needful end of our national

reformation as a whole people?–continued on page 5

People from all walks of life enjoy the tongue-in-cheek humor and real-life stories woven into the pages of The Fishwrapper. They encounter candid thoughts designed to stir the soul, inspire imagination and provide encouragement for the journey.

Your advertising dollars make this possible.

Thank You!

WELCOMEAdvertisers

WHAT’S IN THE NAME?Years ago people would wrap their fish in newspaper. The term became a slant at the newspaper itself. When one disagreed with an article, the standard comment was, “Yeah, I saw that in the Fishwrapper”- indicating that was all the paper was good for. We use it because, even though we deal with significant and even life-changing subjects, we try to not take ourselves too seriously!

The Fishwrapper has grown to a total distribution of approximately 89,000 across five counties, and mailed to subscribers in all 50 states. Nine different editions in different coverage areas are published two times per month, adding up to 24 issues per area, per year. Zone 1 is published on the first and third Tuesday of the month, while Zone 2 is published on the second and fourth Tuesday of the month. Advertisers can use any number of these editions they wish. All editions feature the same stories but incorporate different advertisers.

WHO READS THE FISHWRAPPER?We hear often from readers who consistently express a strong appreciation for the unique style The Fishwrapper offers; they love to read it cover to cover. The reader demographics are an unusual mix that you will not find anywhere else! We have a faithful and diverse audience. Many of our readers are part of the “Plain Community,” but many are not. Lots of readers live in the country, but there are many folks in the townships and cities who enjoy reading stories of the good ol’ days. There are not a lot of publications left that promote strong family values and respect for one another, so we hope The Fishwrapper helps to fill that void.

Our Plain Community readers in particular tend to shy away from the media; they are much less “plugged in” to most types of media. This means they are less bombarded with other advertising messages, so our advertisers have much less competition to deal with!

If you think that your product or service would do well with this type of population, we’d be glad to do business with you. We depend on advertisers like you to fund the cost of this publication. Please accept our thanks for your support and encouragement in helping to make this paper a success!

2

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The Strengths Of AdvertisingIn The Fishwrapper

1. Extended Circulation - Instead of throwing The Fish-wrapper away without reading it, our readers eagerly anticipate each issue, and often pass their copy on to friends and family, who regularly pass it on again. In the few months with a 5th Tuesday (and no issue), readers let us know it is missed.

2. Extended Shelf Life - Fishwrapper content long outlives that of other competing publications. Your ad will be seen for long after the 2 week issue date on its front cover.

3. Trust and Value - Fishwrapper readers appreciate the core moral values and positive content of the publica-tion, and by extension trust the advertisers.

4. Encourages Word-of-Mouth - Fishwrapper readers are known to discuss content with each other and recom-mend advertisers.

5. Reaches A Unique Audience - Certain segments of our readers have little exposure to mass media and other advertising noise, so your ad will have less competition.

6. Better Exposure - Compared to other ad only or ad based publications, your ad is imbedded within The Fishwrapper content which reduces the number of ads per page and increases readers contact with the ad message.

7. A Flexible Read - The content and layout of the paper can be read in multiple short reads or in a single sitting depending on the preference of the reader.

8. Unique Exposure Vehicle - Fishwrapper ads work alone or as a valuable ingredient to other forms of exposure.

9. Flexible Coverage Options - Reaches a broad demo-graphic in the local territory. Advertisers may choose the size of ads, length of time and area of distribution that best fulfills their need. Discounts are structured to en-courage consistent long-term advertising which produces the strongest results.

WHAT WILL MY AD COST?1. Determine the areas (Editions), such as Lebanon, Lancaster East,

etc., you wish to cover. Note different base prices for each edition (page 4).

2. Add the appropriate upgrade charges: Color, or Mailing/online (see page 4) or for front page placement, add $340 for Lancaster East, $320 for Lancaster South and West, or $300 for Zone 1 editions.

3. Multiply the number of Editions by the number of times (Issues) you want to run.

Zone 1 editions (Berks E. & W., Lebanon, Dauphin, Schuylkill ) come out

the 1st and 3rd Tuesday of the month; all Zone 2 editions (Lancaster E., W.

and S.) come out on the 2nd and 4th Tuesday of the month (see schedule

pages 8-9).

4. Subtract any discounts you qualify for.

Please contact Anthony to verify costs and place your ad. Prices subject to change.

For more info contact:

Ads may also be submitted by: Fax: 717.383.4166Email: [email protected]: 234 East Rosebud Road, Myerstown, PA 17067

Cell: [email protected]

ANTHONY MARTINFishwrapper Sales

3

AD SIZES & RATES - per 1 ad /per edition (coverage area) /per issue (dates)

HALF PAGE#101

Ad Size: 37.5" sq.

7.5”W x 5”H

#103 Ad Size: 15" sq.

7.5”W x 2”H

FULL PAGE#100

Ad Size: 71.8" sq.

7.5”W x 9.575”H

WHAT WILL MY AD COST?

See PAGE 3 for how to figure costs.

#102 Ad Size: 20.625" sq.

7.5”W x 2.75”H

Go VERTICAL

with a #107

OR

Zone 2 - 2nd & 4th Tues.

Lanc. East 16,000 $167

Lanc. South 11,000 $142

Lanc. West 11,000 $142

Zone 1 - 1st & 3rd Tues.

Berks West 11,000 $142

Lebanon 11,000 $142

Berks East 8,000 $134

Dauphin 8,000 $134

Schuylkill 8,000 $134


Lanc. East 16,000 $524

Lanc. South 11,000 $439

Lanc. West 11,000 $439


Lanc. East 16,000 $273

Lanc. South 11,000 $230

Lanc. West 11,000 $230



Lebanon 11,000 $230


Dauphin 8,000 $217




Lebanon 11,000 $439


Dauphin 8,000 $407



Lanc. East 16,000 $140

Lanc. South 11,000 $118

Lanc. West 11,000 $118



Lebanon 11,000 $118


Dauphin 8,000 $111


COLOR Upgrade +$120 ea.

Mailing/Online $42


Mailing/Online $63


Mailing/Online $126


Mailing/Online $53

RUN THIS SIZE ON THEFRONT PAGE

+$340 - Lanc. East+$320 - Lanc. South/West+$300 - Zone 1

Restrictions apply see page 10.

UPGRADE TO

ANY AD SIZE

COLOR

ADDITIONAL CHARGES APPLY

4

#106Ad Size: 10.1" sq.

2.375”W x 4.25”H #113Ad Size: 7.73" sq.

3.75”W x 2.062”H

ECONOMY#115

Ad Size: 3.97" sq.

1.87”W x 2.062”H

#112Ad Size: 10.63" sq.

5”W x 2.125”H

#110Ad Size: 21.25" sq.

5”W x 4.25”H

#107Ad Size: 14.55" sq.

2.375”W x 6.125”H

Go VERTICAL

with a #106

OR

Go HORIZONTAL

with a #103

Go HORIZONTAL

with a #112


Lanc. East 16,000 $45

Lanc. South 11,000 $41

Lanc. West 11,000 $41



Lebanon 11,000 $41


Dauphin 8,000 $38



Lanc. East 16,000 $101


Lanc. West 11,000 $84



Lebanon 11,000 $84


Dauphin 8,000 $78



Lanc. East 16,000 $78


Lanc. West 11,000 $66



Lebanon 11,000 $66


Dauphin 8,000 $61



Lanc. East 16,000 $140

Lanc. South 11,000 $118

Lanc. West 11,000 $118



Lebanon 11,000 $118


Dauphin 8,000 $111

Schuylkill 8,000 $111 Zone 2 - 2nd & 4th Tues.

Lanc. East 16,000 $167

Lanc. South 11,000 $142

Lanc. West 11,000 $142



Lebanon 11,000 $142


Dauphin 8,000 $134



Mailing/Online $32


Mailing/Online $53


Mailing/Online $26


Mailing/Online $21


Mailing/Online $42


Lanc. East 16,000 $101


Lanc. West 11,000 $84



Lebanon 11,000 $84


Dauphin 8,000 $78



Mailing/Online $32

UPGRADE TO

ANY AD SIZEADDITIONAL CHARGES APPLY

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Laureldale

Temple

Bernville

French Creek

Marsh Creek

Kennett Square

Avondale

Birdsboro

Boyertown

Hereford

Bally

Alburtis

Oley

St. Lawrence

Parkesburg

Coatesville

Downingtown

Myerstown

Akron

Collegeville

DELIVERY DATE AD DUE

Tuesday1/2/2018

Wednesday12/20/2017

Tuesday1/16/2018

Friday1/5/2018

Tuesday2/6/2018

Friday1/26/2018

Tuesday2/20/2018

Friday2/9/2018

Tuesday3/6/2018

Spring Home Improvement

Friday2/23/2018

Tuesday3/20/2018

Friday3/9/2018

Tuesday4/3/2018Lawn & Garden

Thursday3/22/2018

Tuesday4/17/2018

Friday4/6/2018

Tuesday5/1/2018

Friday4/20/2018

Tuesday5/15/2018

Friday5/4/2018

Tuesday6/5/2018

Ag & Animal Care

Thursday5/24/2018

Tuesday6/19/2018

Friday6/8/2018


Tuesday7/3/2018

Friday6/22/2018

Tuesday7/17/2018

Friday7/6/2018

Tuesday8/7/2018

Friday7/27/2018

Tuesday8/21/2018

Friday8/10/2018

Tuesday9/4/2018

Thursday8/23/2018

Tuesday9/18/2018

Friday9/7/2018

Tuesday10/2/2018

Fall Home & Garden

Friday9/21/2018

Tuesday10/16/2018

Friday10/5/2018

Tuesday11/6/2018

Friday10/26/2018

Tuesday11/20/2018

Gift Giving Ideas

Friday11/9/2018

Tuesday12/4/2018

Christmas Gift Giving Ideas

Wednesday11/21/2018

Tuesday12/18/2018

Friday12/7/2018

No issues delivered on the following dates: January 30, May 29, July 31, October 30

Berks EastBerks WestDauphinLebanonSchuykill

8

Delivery Dates & Ad Deadlines

Douglassville

222

222

222

209

222

222

222

222

322

322322

422

422

422

422

422

322

3030

30

2021

1

202

202

501

501

272

501

897

897

897

72

72

72

272

272

283

283

743

743

743

372

372

372

896

23

23

896

41

41

41

100

100

100

100

183

183

61

61

61

73

73

895

443

895

309

309

309

78

7878

78

76

76

276

476

476

476

176

476

476

7676

83

81

81

Reading

Allentown

West Chester

Hamburg

Lancaster

LititzEphrata

HersheyHarrisburg

Lebanon

Kirkwood

Little Britain

Quarryville

New Providence

Conestoga

WillowStreet

Strasburg

Atglen

Kinzers Gap

ParadiseMillersville

Mountville

LandisvilleEast

Petersburg

Mt. Joy

Marietta

Columbia

Elizabethtown

Steelton

Middletown

Hummelstown

Palmyra

Annville

Mt. Gretna

Cornwall

Brickerville

Clay

Tower City

Colonial Park

Manheim

Leola NewHolland

East EarlNarvon

Honey Brook

MorgantownTerre Hill

Denver

Mohnton

Shillington

Sinking SpringWernersville

Schae�erstown

Newmanstown

RichlandWomelsdorf

Rehrersburg

Jonestown

Fredericksburg

Suedberg

Bethel Strausstown

Pine Grove

Ravine

Tremont

Tamaqua

Cressona

Auburn

Deer Lake

OrwigsburgSchuylkill

Haven

PottsvilleMinersville New

Ringgold New Tripoli Schnecksville

Kempton

BreingsvilleEmmaus

Quakertown

King Of Prussia

ExtonPaoli

Pottstown

Phoenixville

Harleysville

Schwenksville

Fogelsville

Topton

Kutztown

Lyons

FleetwoodLeesport

Shoemakersville

Port Clinton Lenhartsville

Robesonia

Laureldale

Temple

Bernville

French Creek

Marsh Creek

Kennett Square

Avondale

Birdsboro

Boyertown

Hereford

Bally

Alburtis

Oley

St. Lawrence

Parkesburg

Coatesville

Downingtown

Myerstown

Akron

Collegeville

No issues delivered on the following dates: January 30, May 29, July 31, October 30

ZONE 22nd & 4th

TUESDAYSOF EACHMONTH


Tuesday1/9/2018

Thursday12/28/2017

Tuesday1/23/2018

Friday1/12/2018

Tuesday2/13/2018

Friday2/2/2018

Tuesday2/27/2018

Friday2/16/2018

Tuesday3/13/2018

Spring Home Improvement

Friday3/2/2018

Tuesday3/27/2018

Friday3/16/2018

Tuesday4/10/2018

Lawn & Garden

Thursday3/29/2018

Tuesday4/24/2018

Friday4/13/2018

Tuesday5/8/2018

Friday4/27/2018

Tuesday5/22/2018

Friday5/11/2018

Tuesday6/12/2018Ag & Animal Care

Friday6/1/2018

Tuesday6/26/2018

Friday6/15/2018


Tuesday7/10/2018

Thursday6/28/2018

Tuesday7/24/2018

Friday7/13/2018

Tuesday8/14/2018

Friday8/3/2018

Tuesday8/28/2018

Friday8/17/2018

Tuesday9/11/2018

Thursday8/30/2018

Tuesday9/25/2018

Friday9/14/2018

Tuesday10/9/2018

Fall Home & Garden

Friday9/28/2018

Tuesday10/23/2018

Friday10/12/2018

Tuesday11/13/2018Gift Giving Ideas

Friday11/2/2018

Tuesday11/27/2018

Wednesday11/14/2018

Tuesday12/11/2018

Christmas Gift Giving Ideas

Friday11/30/2018

Wednesday12/26/2018

Friday12/14/2018

Lancaster East

Lancaster South

Lancaster West

9

Advertising

GUIDELINESAdvertising: Most of the commonly asked questions we receive are explained in this ad packet (see also the FAQ section of thefishwrapperonline.com. We know that your advertising dollars need to generate results. Someone will be glad to assist you in developing an ad strategy that will best fit your needs. Our designers can create a message that is both appealing and productive.

Other advertisers are depending on you. Your cooperation in booking ads, submitting changes and giving approval of proofs on or before deadlines helps keep printing schedules on-time. All unapproved ads will be run "as is" on publication date. Advertisements may not be canceled after the ad copy deadline. Be aware that an appropriate fee might be charged for costs incurred on canceled ads.

SUBMISSION & LAYOUTLayout and proofs are included in the ad pricing. If you choose to create your own layout, please supply a print ready PDF file to one of the exact sizes outlined on pages 4 & 5. Content or art may be emailed to [email protected].

BILLINGAccount balances must be current to qualify for discounts:

1. Fishwrapper ads are billed on the 22nd of the month.

2. Pre-payment is encouraged and might be required in certain situations.

3. All payments must be received within 30 days of the invoice or ads will be suspended.

4. Accounts that are consistently delinquent may be subject to C.O.D. status.

5. Major credit cards and personal checks are accepted.

6. Accounts will be assessed a $30.00 fee for returned checks.

Content DisclaimerLittle Mountain Printing reserves the right to refuse and cancel any advertisement at any time. Due to the controversial nature of some topics we have taken a position to exclude certain ad types. These include, but are not limited to, ads of a political nature, alcoholic, military, and musical content.

Ad Agency DiscountMust provide print ready pdf files. Contact office for discount details.

5% Credit for Annual AgreementThose who choose to sign an agreement to advertise once a month for an entire year will receive a 5% credit for future advertising. EARLY CANCELLATION NULLIFIES DISCOUNT.

Volume DiscountsBenefit advertisers running multiple ads

to increase their exposure.Note: Discounts apply to ads placed in 1 or more editions.

(Excludes Mailing/Online). Orders must consist of at least 6 ads of the same size/color combination to qualify.

run 6 ads get the 6th ad

HALF PRICE

run 12 ads get the 12th ad

FREE

FRONT Page OptionCheck in advance for availability

when requesting the

FRONT PAGE COLOR option.

BACK Page OptionCall for Pricing

COLOR UPGRADE OPTION

115, 113, 112, 106

+$75ad/area

Full-color versions of your black and white ad, now available for EVERY ISSUE. Get

noticed at a price you can afford.

110, 107, 103, 102

+$120ad/area

101, 100

+$150ad/area

+$340 - Lanc. East+$320 - Lanc. South/West

+$300 - Zone 1

10

ADVERTISING TIPS:1. Your copy should include a strong call to action.

2. A picture is worth a thousand words if it conveys a message. Otherwise it is confusing.

3. Keep wording to a minimum. Your ad will only hold the reader’s attention momentarily.

4. White space actually draws the reader’s attention. Don’t try to cram everything in.

5. Include only the important stuff. Your goal is to get the customer into your place of business.

6. Highlight your competitive advantage. How will your product or service benefit the consumer?

7. Don’t try to be everything to everyone. Target your niche market and be everything you can be to that audience.

8. Monitor your ads. Ask your customers where they saw your ad. Keep a chart handy to accurately monitor customer responses. Don’t make assumptions.

9. Word of mouth advertising has been around a long time. However, it often falls short of attracting the number of customers needed to be successful in business.

10. You have to spend money to make money. There are ways to save money, but typically advertising is not the place to cut corners. Successful advertising may cost some money but the costs will be offset by the increased sales.

Special Section ThemesSee pages 8-9 for a full schedule of deadlines and delivery dates.

Located within the pages of the Fishwrapper, our special sections offer a unique opportunity for you to promote your quality service and or product(s). Offered annually, these sections focus on particular themes that fit the nature of many of our clients and include special interest articles that correspond to the current theme. Consider how they can be used in your promotions this year.

Spring Home Improvement: Kick-start your Spring sales if you're a contractor, excavator, hardware store, home decorator, painter, or any other home-focused business.

Deadline: Zone 1 Friday February 23rd Zone 2 Friday March 2nd

Delivery: Zone 1 Tuesday March 6th Zone 2 Tuesday March 13th

Two great advertising opportunities in November and December will promote your gift ideas to families shopping for Christmas!

Lawn And Garden: Landscapers, Greenhouses, Lawn Care, Mowing Suppliers, and more will benefit by marketing their services to the many Fishwrapper-reading homeowners.

Deadline: Zone 1 Thursday March 22 Zone 2 Thursday March 29

Delivery: Zone 1 Tuesday April 3rd Zone 2 Tuesday April 10th

Agriculture and Animal Care: We are pleased to serve a significant rural readership. What better way to connect with these readers than in The Fishwrapper?

Deadline: Zone 1 Thursday May 24th Zone 2 Friday June 1st

Delivery: Zone 1 Tuesday June 5th Zone 2 Tuesday June 12th

Christmas Gift Giving IdeasDeadline: Zone 1 Wednesday November 21st

Zone 2 Friday November 30thDelivery: Zone 1 Tuesday December 4th

Zone 2 Tuesday December 11th

Gift GivingDeadline: Zone 2 Friday November 2nd

Zone 1 Friday November 9thDelivery: Zone 2 Tuesday November 13th

Zone 1 Tuesday November 20th

Fall Home Improvement: Winter is coming, it’s time to prepare! Remind customers of your services in this special Theme.

Deadline: Zone 1 Friday September 21st Zone 2 Friday September 28th

Delivery: Zone 1 Tuesday October 2nd Zone 2 Tuesday October 9th

11

“The Fishwrapper has been a great asset to Paramount Living Aids’ advertising portfolio”

- Sherry Kutz Marketing Director,

Paramount Living Aids, Reading

“Every time I’m in Lancaster the first thing I do is to look for The Fishwrapper.”

- Greg Dearden

“I love the Fishwrapper! I always get it at Oregon Dairy or Yoder’s in New Holland.”

- Diane Deemer

“I love this publication. I read it and pass it on to my aunt who, like me, reads it cover to cover Thank you for putting out such inspiring, funny and meaningful work.”

- Carol Schott

“Choosing the Fishwrapper specifically targets our delivery and customer base, for the products and services we offer and supply. The Fishwrapper touches a large portion of our customers, and we appreciate the support we receive from your readers!”

- Steve Smith Ephrata Agway

What Others Are Saying About The Fishwrapper

What do you have to say about

The Fishwrapper?

Advertisers

PRESORTEDSTANDARD

U.S. POSTAGE PAIDLEBANON, PA

PERMIT NO. 146

The

thefishwrapperonline.com

“The Fishwrapper offers great quality ads and excellent customer service. As a longstanding advertiser, we are also pleased with how cost-effective it can be to reach the Fishwrapper’s loyal readers.”

-Julia FisherMarketing Coordinator, Hidden River Credit Union, Pottsville


2018 AD PACKET

717-933-8091 234 E. Rosebud Rd.

Myerstown, PA

Fishwrapper

Readers

Looking to CATCH - The Fishwrapper Ad Packet web.pdf · Trust and Value - Fishwrapper readers...

Documents

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