Looking for Employment?
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Focus on what will really find you work
Transcript of Looking for Employment?
1st Moment of Truth
“When the employer comes into contact with any aspect of the job seeker, however remote, and thereby has an opportunity to form an impression.”
What type of
response are you
getting
Action vs. Activity
ACTION
is purpose-driven and strategic. It is based on knowing where you want to go and acting in way that gets you there
ACTIVITY
action without strategy
• My advice for anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people-
the microaudience- who are likely to
buy it.
• Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
Word of mouth is generated by surprise and delight or anger.
You don't win because you did a good job, you win because you dramatically exceeded expectations.
HIRING PROCESS
Research Engage Hiring Decision
Job Seeker Enter
consideration set
Build relationship; Persuade to hire
Get hired
Employer Collect Info Assess Options;
Get more info
Hire a candidate
The moment you check online for reviews or additional information before you make a decision about a product or service. The ZMOT occurs when a person checks a movie’s reviews before buying tickets, or compares hotel reviews before finally making a decision about that romantic getaway.
Zero Moment of Truth
Start focusing on the who
not the how
Noah didn't wait for his ship to come in
He built one
