LOOKBOOK2016 / 2017

SHOWROOM1-2 St John’s Path

ClerkenwellLondon, United Kingdom

EC1M 4DD

Tel: +44 (0) 207 490 4880E-mail: info@iconsofdenmark.dk

Web: www.iconsofdenmark.dk

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INTRODUCTIONWelcome to the Icons of Denmark Lookbook 2016/2017.

Since our launch in 2009, Icons of Denmark has distinguished itself as the London home of Danish Design. We work closely with a carefully considered circle of talented designers and craftsmen who hold a deep fascination for refined beauty, natural materials and functional design that the Danes pride themselves upon.

This year, we’re proud to announce our collaboration with Kristina Haslund, Founder of Studio Haslund as well as our consultant on hospitality projects. With a background in creating elegant, functional spaces; Kristina’s expertise has led to a refocusing of our collection in both style and curation. You will find a residential quality to the spaces and this is deliberate. We wanted to capture the cleanness and light tonality of the living space that are essential to Danish Design - whether that’s in a hotel or restaurant; workplace environment, or indeed, the home.

We hope you enjoy your stay.

Jesper Mollgaard Jensen Owner, Icons of Denmark Ltd

What sparks originality? Passion. Humour. Intelligence.

The desire for change. What makes an icon?

Reverence. Worship. Obsession. Resonance through time.

What creates master craftsmanship?Care. Talent. Dedication.

What dictates skilled design?Simple. Artistic. Uncontrived. What do we want to create? Stories that can be shared.

MANIFESTO

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Ours is a love story.A conversation of the past with the present.

An obsession with design, furniture and our homeland. A desire to share this with the world.

Balancing the contemporary and the classic.Rethinking materials, shapes, designs.

Uniting master craftsmen with modern audiences. Originality as standard.

Let’s turn the page.

APPROACH

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“The No. 1 Sofa is a testament to Danish Design. Refined, delicate and clean - the sofa transcends environment, time and trend”

Swoon Lounge Chair / Space Copenhagen, Fredericia FurnitureNo. 1 Sofa / Borge Mogensen, Fredericia FurnitureO-table / Dennis Marquart, Ox DenmarqJ46 FDB Chair / Borge Mogensen, Kvist IndustriesKnock On Wood Table / Peter Barreth, VersusBowl Table Lamp / Knut Bendik Humlevik, New WorksNew Freja Rug / Jens Landberg Schrøder, Fabula

“The No. 1 Sofa is a testament to Danish Design. Refined, delicate and clean - the sofa transcends environment, time and trend”

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Swoon Lounge Chair / Space Copenhagen, Fredericia FurnitureO-table / Dennis Marquart, Ox DenmarqW1 Workshop Lamp / A. Wedel-Madsen, Made By HandElli Rug / Jens Landberg Schrøder, Fabula

“With sculptural lines and a sumptuous seat embues the Swoon chair with luxuriant comfort - sweeping you off your feet”

J48 FDB Chair / Poul Volther, Kvist IndustriesC35 FDB Table / Poul Volther, Kvist IndustriesMaterial Pendant / Noergaarrd & Kechayas, New Works

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Pump Modular Sofa / Peter Barreth, BRUUNMUNCHBasset Arm Chair / Iskos-Berlin, VersusPrimula Rug / Lisbet Friis, Fabula

“Each of the curated pieces are inspired by light, nature; a sense of calm.”

“Each of the curated pieces are inspired by light, nature; a sense of calm.”

Pump Pouf / Peter Barreth, BRUUNMUNCHPump Modular Sofa / Peter Barreth, BRUUNMUNCHBasset Arm Chair / Peter Barreth, VersusW5 Workshop Lamp / A. Wedel-Madsen, Made By HandSpinal Lounge Chair / Paul Leroy, PaustianS1 Stool / Anne Boysen, Bent HansenFenris Rug / Jens Landberg Schrøder, Fabula

Pump Modular Sofa / Peter Barreth, BRUUNMUNCHChange Laptop Table / Hee Welling, 8000c Twist Table / Morten Flensted, 8000cNam Nam Contract Chair / Holmback Nordentoft, 8000cFenris Rug / Jens Landberg Schrøder, Fabula

Cone Lounge Chair / Hee Welling, NielausSpinal Lounge Chair / Paul Leroy, Paustian Twist Table / Morten Flensted, 8000cFenris Rug / Jens Landberg Schrøder, Fabula

“It’s not just a visual or tactile experience. It’s how the whole picture fits together”

Basset Sofa / Iskos-Berlin, VersusTembo Lounge Chair / Noergaard & Keychayas, New WorksKnock On Wood Table / Peter Barreth, VersusS1 Stool / Anne Boysen, Bent HansenS4 Stool / Anne Boysen, Bent HansenS4 Sideboard / Ditlev Karsten, Andersen FurnitureFenris Rug / Jens Landberg Schrøder, Fabula

“In a short space of time, we’ve seen the modern office becoming more like the home and the home turning into the office.

Our products help to blend that distinction”

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Basset Sofa / Iskos-Berlin, VersusTembo Lounge Chair / Noergaard & Keychayas, New WorksSmile Chair / Hee Welling, NielausKnock On Wood Table / Peter Barreth, VersusO-table / Dennis Marquart, Ox DenmarqDeck Table / Dennis Marquart, Ox DenmarqCamelia Rug / Lisbet Friis, FabulaKizu Table Lamp / Lars Tornøe, New Works

“What is Hygge? The warmness of the soul when it comes together with others. Hygge translates into the office environment, where the feeling of

comfort and warm coziness foments the creative and collaborative process.”

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“What is Hygge? The warmness of the soul when it comes together with others. Hygge translates into the office environment, where the feeling of

comfort and warm coziness foments the creative and collaborative process.”

Private High Back / Peter Barreth for Icons of DenmarkElli Rug / Jens Landberg Schrøder, FabulaFUSS Cushions / Karen Mimi, FUSS

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“While we can’t always change the lighting in a space; we can change the warmth. Allowing light to work with

the natural materials in the furniture”

Twist Table / Morten Flensted, 8000cDeck Table / Dennis Marquart, Ox DenmarqO-Table / Dennis Marquart, Ox DenmarqKnock On Wood Table / Peter Barreth, VersusOne Table / Louise Mengel, 8000c

Deck Table / Dennis Marquart, Ox DenmarqTembo Lounge Chair / Noergaard & Keychayas, New Works

“While we can’t always change the lighting in a space; we can change the warmth. Allowing light to work with

the natural materials in the furniture”

Pato Sled Chair / Welling/Ludvik, Fredericia FurnitureSpinal Fliptop Table / Paul Leroy, Paustian

“Nothing is decoration: every single part of our design selection is considered and essential”

Nam Nam Contract Barstool / Holmback Nordentoft, 8000cNam Nam Contract Chair / Holmback Nordentoft, 8000cNam Nam Classic Stool / Holmback Nordentoft, 8000cNam Nam Wood Chair / Holmback Nordentoft, 8000cNam Nam Wood Stool / Holmback Nordentoft, 8000c Nam Nam Wood Lowback Stool / Holmback Nordentoft, 8000c

Nam Nam Wood Lowback Stool / Holmback Nordentoft, 8000c

Smile Sled Chair / Hee Welling, NielausSmile Wood Leg Chair / Hee Welling, NielausSmile 4 Star Chair / Hee Welling, Nielaus

“We’ve looked at the Neo-Nordic movement when applied to Danish Design - forging the classic with a modern, functional twist.”

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J48 FDB Chair / Poul Volther, Kvist IndustriesJ46 FDB Chair / Poul Volther, Kvist IndustriesJ67 FDB Chair / Ejvind A. Johansson, Kvist IndustriesJ52G FDB Rocking Chair / Borge Mogensen, Kvist IndustriesJ80 FDB Chair / Jørgen Bækmark, Kvist IndustriesC35 FDB Dining Table / Poul Volther, Kvist Industries

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“Where we do use metal, it’s a softer approach. Powdercoated steel gives it a warmer, more playful approach when mixed with wood and upholstery”

Primum Arm Chair / Bent Hansen Studio, Bent Hansen Asap Arm Chair / Foersom & Hiort-Lorentzen, PaustianPato Sled Arm Chair / Welling/Ludvik, Fredericia

Kant Table / Hee Welling, 8000c33

Primum Arm Chair / Bent Hansen Studio, Bent HansenAsap Arm Chair / Foersom & Hiort-Lorentzen, Paustian Pato Arm Chair / Welling/Ludvik, Fredericia Furniture Kant Table / Hee Welling, 8000cNam Nam Contract Chair / Holmback Nordentoft, 8000cNam Nam Classic Chair / Holmback Nordentoft, 8000cSoborg Chair / Borge Mogensen, Fredericia FurnitureSpinal Fliptop Table / Paul Leroy, PaustianW5 Workshop Lamp / A. Wedel-Madsen, Made By Hand Elli Rug / Jens Landberg Schrøder, Fabula

Smile Sled Chair / Hee Welling, NielausSmile Wood Leg Chair / Hee Welling, Nielaus

Smile 4 Star Chair / Hee Welling, NielausSpinal Table / Paul Leroy, Paustian

W4 Workshop Lamp / A. Wedel-Madsen, Made By Hand

Pato Sled Arm Chair / Welling/Ludvik, Fredericia FurnitureSpinal Fliptop Table / Paul Leroy, Paustian 38

Primum Arm Chair / Bent Hansen Studio, Bent HansenKarl-Johan Table Lamp / Signe Hytte, New WorksAsap Arm Chair / Foersom & Hiort-Lorentzen, PaustianPato Sled Chair / Welling/Ludvik, Fredericia Furniture Spinal Table / Paul Leroy, PaustianNam Nam Classic Chair / Holmback Nordentoft, 8000cTwist Table / Morten Flensted, 8000cSoborg Chair / Borge Mogensen, Fredericia Furniture

“Furniture choices don’t have to be in cold, clinical or glaring whites. We can help create warmth and comfort that would otherwise be obscured.

Primum Arm Chair / Bent Hansen Studio, Bent HansenKarl-Johan Table Lamp / Signe Hytte, New WorksSpinal Table / Paul Leroy, Paustian

“Furniture choices don’t have to be in cold, clinical or glaring whites. We can help create warmth and comfort that would otherwise be obscured.

Soborg Chair / Borge Mogensen, Fredericia FurniturebyKATO Table / byKATO, Andersen Furniture

“Classic & Contemporary. Home & Office. Space & Detail. Industrial & Organic. This collection is a bonding of opposites”

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byKATO High Table / byKATO, Andersen FurnitureNam Nam Wood Barstool Low Back / Holmback Nordentoft, 8000cNam Nam Classic Stool / Holmback Nordentoft, 8000cMaterial Pendant / Noergaard & Keychayas, New Works

C35 FDB Dining Table / Poul Volther, Kvist IndustriesSoborg Chair / Borge Mogensen, Fredericia FurnitureNam Nam Classic Chair / Holmback Nordentoft, 8000c

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Pato Office Arm Chair / Welling/Ludvik, Fredericia FurniturebyKATO Table / byKATO, Andersen FurnitureW5 Workshop Lamp / A. Wedel-Madsen, Made By Hand

“For us, design is the exchange of ideas and stories. Between the past and present. Between our clients and designers. Between Britain and Denmark.

We aim to curate great conversations.”

“We ask our producers to work with oak oil rather than lacquers as we want to retain the natural sensations of the wood.

The look, the feel and even the smell.”

Nam Nam Contract Chair / Holmback Nordentoft, 8000cForum Meeting Table / Hans Thyge & co., Andersen FurnitureS1 Sideboard / byKATO, Andersen FurniturePrimula Rug / Lisbet Friis, Fabula

Pato Office Arm Chair / Holmback Nordentoft, 8000cForum Workstation / Hans Thyge & co., Andersen Furniture

Forum Bench / Hans Thyge & co., Andersen FurnitureForum Workstation / Hans Thyge & co., Andersen FurnitureS1 Sideboard / byKATO, Andersen Furniture

“What’s changing in London? People are looking for paired down essentials

that remain comfortably elegant.”

“What’s changing in London? People are looking for paired down essentials

that remain comfortably elegant.”

MANUFACTURERS

8000cAndersen FurnitureBent HansenBRUUNMUNCHFredericia FurnitureFabulaFUSSKVIST Industries

Made By HandmassimoNew WorksNielaus Ox DenmarqPAUSTIAN Versus

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Studio Haslund

Snap Studios

Photographer Gerrard Gethings

Emma Louise Hansen

Chaucer Logistics

Michael Chadwell

SPECIAL THANKS TO

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