Ctrl-Arch is a multidisciplinary

firm specialized in Architecture and

Interior Design. Ctrl-Arch connects

different ways to live the

PASSION for design and architecture.

ctrl-arch transforms your DREAMS into REALITY

Hospitality and Commercial

IL POSTINOItalian Restaurant/wine&cocktail Bar

San Diego,CA

designed by Serena Zanello

2010Brief: Owner of severals restau-rants in SoCal asked us to tran-sform a 7500sqf basement in a uni-que, different , modern Italian restaurant/Cocktail&Wine Bar which theme was based on the Italian mo-vie “Il Postino”.We are in in the Hip Artist Neigh-borhood of North Park. An Italian Bistro & Wine Bar in San Diego with design influences from the Italian film of the same name. Custom screen-printed tables and hand painted wall graphics round out this whimsical mail-themed spa-ce.

“no design system is or should be perfect” by m.frederick

ZERO Cocktail Bar

Turin , Italy

designed by E.Zaniboni D.Bardiniphoto by Daniele Boccallographics by TrulyDesign

2010

Zero, before of a cocktail bar acc+ording to the needs of the client, was meant to be a new meeting point of Piazza Vittorio in Turin. Without being decontextualized and self cen-tered. But with a strong personali-ty. The union of two adjacent rooms on the ground floor and the consequent elimination of the dividing walls al-low the restyling of the space and the obvious distinction between service areas and public spaces . The counter, the main character, is essential for the geometry and material consistency without giving up a dialogue with the new “container” that receives it. The reinterpretation of the aesthetic of industrial architecture and attention to details make of Zero an essential , clean- and elegant space that not give up being stylish.

CLOVERLEAFCafe/Bakery/TuttiFruttiYogurtstore

Los Angeles,CA

designed by Serena Zanello

2009

The client asked us to combine a cafe/bakery with a yogurt store and to design a modern Italian space clean and essetial.We came up with a small bakery in the San Gabriel Valley that offers fresh breads in a slick but comfy environment. Custom designed & bu-ilt display cases allow customers to grab their own bread.

...where cold and warm are melted in one space!

THE MERKItalian Bistro

San Diego,CA

designed by Serena Zanellophoto by F.Bongiorno

2008Owner of the Keating Hotel the well known boutique hotel in the Gaslamp Quarter wanted us to design an high-end Italian restaurant with cocktail bar and vip zone. Modern, essential which would spouse perfectly -for style and design- the adiacent Kea-ting Hotel.

Tantilizing the senses, the design captures the essence and ambian-ce of a fine, yet intimate, dining bistro. The MerK, located in the heart of downtown San Diego’s Ga-slamp District, radiates a sleek so-phistication while remaining a fun, delicious, and affordable eating en-vironment for San Diego locals and visitors alike.

www.themerk.com

M e r kThe

AJAAsian Restaurant/Cocktail Bar

Atlanta,GE

designed by Serena Zanello

2008Aja is a Hip Cocktail Bar and Re-staurant in Buckhead, Atlanta, GE.The client asked us to convert an old Emeril Restaurant , located on the ground floor of a skyscraper in a Modern Asian Restaurant/Cocktail Bar.We extended the patio creating a big outside space, the “zen garden”, connected to the dining area through an inside-outside bar.At the bar and all over the place customers can see imagery who remind the ancient Asia.Red,Wood and Black are the main colors.White panels with asian text are pending from the ceiling while a big buddah is overlooking the dining area.The vip zone decorated with ancient asiatic tools and objects is located on the mezzanine.

Residentials and others...

APARTAMENT MBRestyling

Turin , Italy

designed by E.Zaniboni E.Coccolophoto by tommasobuzzi.it

2008Restyling of a low industrial buil-ding in a private courtyard in San Salvario, Turin. Through the reco-very of degraded working space and remaking its courtyard was possible to transform a two-room apartment in an apartment about 90 sqm. Old sheds are been replaced with a terrace. The apartment is connected with the low manufactured through a glazed area overlooking the terrace.

APARTMENTRestyling

Torino, Italy

designed by E.Zaniboni D.Bardini

2008

A young professional decides to reno-vate her new apartment of 70 sqm loca-ted in Corso Telesio (Turin, Italy) .In accordance with the needs of the client, we proceed by recovering unused space distribu-tion and creating a bright and cozy living area where was inserted a small kitchen area, off center en-trance. The bedroom is obtained in the space that was once destined to become the kitchen while the old kitchen becomes the walk-in closet.

“there is no contradiction between discipline and freedom, between caution and creativity.”

by R.Piano.

APARTMENTRestyling

Vercelli, Italy

designed by E.Zaniboni D.Bardini

2009

The restyling of a 100 square meters apartment located in the center of Vercelli is characterized by fine di-stribution of the layout and the ca-reful reshaping of environments with a clear distinction between living and sleeping area. The sober use of color and concentration of furnitu-re and equipment on the perimeter walls of the living area make a sun-ny apartment, spacious and elegant.

CHALETRestyling

Chamonix, FR

designed by E.Zaniboni D.Bardini S.Toscano

2007The private commission decides to buy a cottage divided into two buildings and get a single house on two levels. Located in the heart of the village Les Granges at Chamonix in front of two magnificent glaciers and Taconnaz Des Bossons, the chalet is placed in a valuable natural context. The “day” area, located on the ground floor, hosts the kitchen, dining room, double height lounge, guest room, storage and fitness area. The latter is equipped with every com-fort: sauna, jacuzzi and gym. On the first floor we find the master bedro-om, relax room and a standard room.

“Objects communicate in real time.It’s not true that what is useful is beautiful.It is what is beautiful that is useful.Beauty can improve people’s way of life and thinking.”

by A.Castelli Ferrieri

CESAREROCCATIRi

cordandoEXHIBITION

IL MONDO CHE VERRA’ DI CESARE ROCCATI

Turin,Italyset designed by E.Zaniboni R.Zanello

2009

Projects we did with...

SHOW LIFEHotel de Charme

Perugia, Italy

designed by studiodoppio with E.Zaniboniphoto by www.braviniphoto.it

2009Restoration and Restyling of a ‘600 farmhouse in the hil-ls of Umbria. Inside the lar-ge existing plots (about 1000 square meters) were carri-ed out 25 rooms, while the hotel resort includes a new swimming pool and a restaurant. The project has paid particu-lar attention to the landscape plan, creating an architecture that fits well camouflaged in the context of hills through local materials, such as the split stone, and green technologies.

Brief: Design a Boutique Ho-tel which represent Pininfarina Style: clean, essential, fun-ctional, elegant, emotional and technological. Interior design of a boutique Hotel from the original design concept to the branding of all printed materials and collate-ral.The original idea was to crea-te a very contemporary design, keeping some elements from the past ( bricks, stairs, details). Also to create a flush space by removing the existence of inte-rior walls in each room.

www.thekeating.com

THE KEATING HOTELSan Diego , CA

designed by Pininfarina with S.Zanello

photo by : M.Vincent F.Bongiorno

2007

The logo for the hotel was created to mirror a portal. The outside of the building is very hi-storic and has the cha-racteristics of the st-yle of architecture from 100 years ago. As one walks thru this portal, they travel thru a span of time from a historical building to a futuristic, innovative, emotional and technological use of spa-ce. Aspects of this logo are found throughout the property from the entran-ce in the lobby to public bathrooms, guestrooms, etc.

A contemporary interpretation and testament to style and design that is visually striking yet inviting and warm. The rooms are conceived without interior walls to create a new interpretation of space, ta-king away the traditional division of the warm and wet zones (defined as the bedroom and bathroom)

SWAI San Diego , CA

Lounge/Club @ The Keating by Pininfarina with S.Zanello

2007

As with the entrance to the lounge the predominant colour is red, creating a rich passionate atmosphere. The walls are punctuated by peeks to the original brick and stone , showing the heritage of the building. The bar has a high-tech feel and is made entirely from alu-minum and steel. The social area changes from day to night with the help of the lighting and curtains which unroll from the ceiling to create a more private atmosphere.

LE BURREAU BURRE’Turin, Italy

designed by studiodoppio with E.Zaniboni

2006Cocktail bar located in the heart of the historic center of Turin and quickly became one of the most popular nightspots night-life of the city. The restaurant is planimetric divided into two rooms. In the first, the bank and deliberately backcounter fill almost all the space available to become the to-tem of the local reference. Fronts are painted, like a blackboard, phrases and apho-risms related to the pleasure of drinking and conviviality. The other room is instead a more private space, where you can relax on comfortable so-fas in a more secure environ-ment, characterized by warm colors and decorative fabrics.

Serena Zanello Architect.Interior Designer

Serena Zanello was born in Ivrea, Italy and earned her bachelor degree in Architecture at “Facoltà di Architettura, Po-litecnico di Torino” in Dec 2003. After her studies in Italy and France ( Ecole d’architecture de Saint’ Etienne ) she started her professional career in 2003 becoming a member of the Turin Architects Order and working with Pininfarina Extra, one of the most renowned international design firms.Serena worked on Pininfarina’ s first hotel design ever, a 35-room urban lifestyle hotel in downtown San Diego. This is a project that she followed from design inception to completion and was named in the“100 Sexiest Hotels in the world 2007” with its Sway Lounge and the Merk Restaurant. She founded with her partners Ctrl-Arch in 2008 and since then she has been working successfully as Lead designer and Project manager on different projects located in USA.

Davide Bardini Project ArchitectDavide Bardini was born in Ivrea (Italy), he studied architecture at the Faculty of Architecture in Turin and at the Sint Lucas Hogeschool voor wetenschap & Kunst in Bruxelles (Belgium).He started his professional career working for several architectural firms in Turin improving his expertise in housing and care projects. He is currently working at his bachelor dissertation on a large scale project for the city of Turin.He founded with Emanuele and Serena Ctrl-Arch in 2008. He is particularly interested in the methodologies of design as well as in graphic representation.

Emanuele Zaniboni Architect

Emanuele Zaniboni studied architecture and design in Torino (Italy) and at the Ecole d’ architecture de Grenoble (France). He graduated from the Politecnico di Torino in 2003. Until 2006 he has collaborated as an architect with different leading Italian architecture firms. He then founded EZA, an interior design and architecture consultancy. He is also a creative director and partner of Ctrl-Arch, a multi-disciplinary agency providing services related to the fields of architecture, interior design and graphic arts based in San Diego (USA),Torino (Italy). He is passionate about graphic design, photo-graphy and contemporary art. He collaborates with independent magazines and art network like Lompgraphy, Paratissima, Polaroidart. He trust in value and power of art to create a better or, at least, a more beautiful, world.

Ctrl-Arch USA340 E.Jefferson St.

Los Angeles (CA) 90011T +16192749893

serena@ctrl-arch.com

Ctrl-Arch Italyp.zza Carlo Felice 30

10121, TorinoT +39 011 19711089F +39 011 19504490

emanuele@ctrl-arch.comdavide@ctrl-arch.com

www.ctrl-arch.com

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