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A new era for the Food PlanetFoodtech:

LOOK DEEPER INTO…

FOODTECH

What are we talking about?Delivery, Apps, Clients, Shopping…

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Market HighlightsKey figures…

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A foodtech world tourChina, UAE, Canada, Europe, Indonesia...

PAGES 4-8

Let’s look deeper into… foodtechLet’s look deeper into… foodtech 32

JUST A FEW WORDS ABOUT… FOODTECH

FOODTECH… WHAT ARE WE TALKING ABOUT?

THE FOODTECH APPLICATIONS

FOOD DELIVERY AROUND THE WORLD

FOODTECH: GLOBAL FIGURES?

Shopping

Delivery

Carts

Clients

Apps

Goods

Stores

Online

Food tech, o2o * food industry, or digital food? No matter how one calls this new sector, its nature/ purpose remains the same: creating new ways of buying, storing, cooking or eating food thanks to technology… Or when technology disrupts the food industry. Historically, Foodtech appeared in the USA some years ago. And nowadays, this sector

is undergoing a real boom all over the planet. Everywhere, new apps, new products, and innovative services offer customers a digital experience. Discover this thriving market and all opportunities on every continent!

* online to off-line

3,500 startups +500%: the annual growth rate of the foodservice sector

250$ billion US: sales revenue of

the Foodtech sector by 2022

387€ million: Foodora has

smashed the Foodtech fundraising record

In more than 180 cities across the world

FoodScience Media

AgTech Delivery & Retail

Coaching Foodservice

MASSIVE INVESTMENTS IN FOOD TECH

Catering 3%

Manufacturing 4%

Providing Technology 14%

Searching 6%

Delivering Boxes 6%

Selling online 13%

Meal online ordering 54%

15

20

25

30

5

2000

2001

2002

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

10

Number of startups by foundation year

Farming Manufacturing Meal online ordering

Catering Searching Delivering Boxes

Consuming Selling online Providing Technology

200 10 30 40 50AtlantaChennaiMunich

SeattlePalo Alto

MadridBostonIstanbul

GurgaonMumbaiNew Delhi

AustinChicagoLos Angeles

BerlinParis

San FranciscoLondon

New York

Washington, DC

Source: Digitalfoodlab

Number of startups founded by city

Alive and funded Alive not funded Dead

Let’s look deeper into… foodtechLet’s look deeper into… foodtech 54

SHOP

SALESUP TO 50%FOODTECH

THE RISING STAR OF THE FOOD PLANETAn upgraded iPhone is released every two years… but when was the last time one noticed an improvement to an apple? Innovation in the food industry does not occur as fast as in other sectors. Yet, foodtech – when technology applies to food – might reshuffle the cards of the process of innovation within the food sector. Interview of several foodtech experts to better understand what’s going on...

WILL BLOCKCHAIN TECHNOLOGY DISRUPT THE SUPPLY CHAIN OF THE FOOD INDUSTRY?

The blockchain is an information storage and transmission technology, transparent, secure, operating without a central control organ. By extension, a blockchain is a database that contains the history of all the exchanges made between its users since its creation. While initially developed for its financial implications, the blockchains’ decentralised system has huge potential for the traceability of supply chains, more specifically for the food

industry. The blockchain provides a neutral and open platform, with a set of rules all participants must abide by. What are the advantages? First, it can be used to identify a food product and stop any attempt to tamper with it, right across the supply chain. Second, it allows retailers to identify and remove hazardous products from their shelves. Last but not least, the blockchain offers the transparency and openness consumers demand.

‘GET PRODUCTS TO CONSUMERS, FASTER AND MORE EFFICIENTLY’

Interview with Sylvain Charlebois, Food Expert, Canada

What’s the purpose of the food tech industry?The food industry is increasingly embracing technology to get products to consumers, faster and more efficiently. The whole idea is to really provide convenience to both consumers and producers, as food tech is also impacting in a positive way the BtoB sector.

But how technologies can help the food sector and benefit to consumers at the same time, according to you?The exchange between consumers and the industry is being disrupted by non-traditional food providers, which is why the adoption of technological solutions in the sector is accelerating. Needs were always there, but the industry was forced out of its comfort zone in order to recognize that change was necessary, to keep up with changing consumers.

What’s the potential of growth for this new sector? In volume, it will be difficult for the food industry to grow. But emphasising on value will allow the industry to grow… and food tech is one way to do it, since consumers have very strong expectations regarding the development of new services provided by technology.

Have you heard of any innovations you would like to share with us?Yes, in the food processing industry ! Many startups don’t want to be bothered by using traditional channels and major grocers. Why? They are low-quality, inconvenient and expensive at the same time! This is why these startups are developing their own channels and connecting with consumers directly, not just to sell but also to integrate consumers in the R&D process through social media.

‘GET PRODUCTS TO CONSUMERS, FASTER AND MORE EFFICIENTLY’

Interview with Junghoon Moon, Food Expert, China

How would you define the o2o food industry? The distinction between the real off-line world and the virtual online world is now difficult to determine. Why? Because of the widespread distribution of mobile devices which allows consumers to use online services at any time and any place. Everything is connected! And this is how and why the o2o food industry is emerging. We still eat food in the real world, but we more and more use the virtual one to choose, order, and even prepare food.

Do you think the Internet of Things could be a new source of income for the food industry?Definitely! Food companies can earn more money by creating and offering new experiences to consumers through the Internet of Things. It is really the starting point of the o2o food industry!

Is the o2o food sector the only foodtech domain? Not at all! The foodtech domain also includes traditional food manufacturing, marketing, and services merged with IT(Info-Tech), BT(Bio-Tech), NT(Nano-Tech), and so forth. All these activities are creating values, for consumers of course, but also for all the other players in the industry. Could you tell us about any interesting innovations you’ve heard of so far, within the o2o food industry (from China and abroad)?South Korea is one of the leading countries in the area of o2o food industry. In this country, any food can be ordered and delivered to your desk at your workplace within a couple of hours - even from fine dining restaurants! Another example? A start-up has successfully developed a robot which replaces human waiters in restaurants! And on the other side of the planet, in Boston (Massachusetts, USA) at Spyce restaurant, the whole cooking team is made up of robots, even the chef!

“ “

Let’s look deeper into… foodtechLet’s look deeper into… foodtech 76

FOOD DELIVERY MARKET SHARE IN CHINA (H1 2017)

UAE In the UAE, six out of 10 consumers use food apps, primarily to order food, such as UberEATS, Talabat, Zomato and Deliveroo, all vying for a share of UAE’s lucrative food delivery market. But new players are also emerging. Take Chefxchange. This app connects private chefs to foodies seeking a custom culinary experience. In just a few clicks, users can search for their preferred chef, cuisine, location and date; interact with the chefs; book and pay for their desired experience. Another relatively new player is Careem. Being in talks with investors to raise $150 million to finance CareemFood that will be first launched in Pakistan, then in the UAE, Saudi Arabia, other Gulf countries and Egypt. Originally, Careem is a delivery service that allows users to have items like keys and documents delivered at a specific location.

TOP FOODTECH PLAYERS ALL OVER THE FOOD PLANET

ChinaWith more than 50% smartphone’s penetration, China has leapfrogged over the PC era directly into the mobile world. This is why there is no surprise at all to see several mobile based services and food startups paving the way for the global future of food. Huijiachifan is one of them. This mobile app encourages anyone with a passion for cooking to share their favorite home-cooked meals. Non-professional cooks prepare meals from the comfort of their household kitchens while earning extra income! Another example is Haochushi… designed as a platform for professional chefs and founded in Shanghai in 2014, the app brings restaurant quality food to the dinner table, for an affordable price. Caiguanjia is another innovative player. Its offer? Providing a convenient way for customers to grocery shop straight from their phones. Last but not least, Haowa is a B-to-B app dedicated to restaurants. Allowing profesionals to receive orders and process payments on phones or ipads, it reduces operational costs and enriches the customer experience.

FranceFoodtech start-ups have raised €317 million in funding since 2013 with a threefold increase in the amount invested between 2015 and 2016. These last two years were highlighted by the first funding rounds of over €20 million. French FoodTech accounted for 1.13% of worldwide investment from 2014 to 2016. For France, which has a reputation as the country of gastronomy and has a number of major food manufacturers and retail chains, FoodTech is a golden opportunity that remains to be capitalised on.

Baidu Waimai Others

Meituan Waimai

Source: iiMedia, WalktheChat analysis

Ele.me

€317M invested

Amount invested up Foodtech startups in France (in M€)

2013

22

2014

31

2015

51

2016

139

2017

150estimation

2014

5

2015

2

2016

11

15-25estimation

2017

Fundraising in Foodscience since 2013:

€28MAmount fundraised in M€

Source: Digitalfoodlab

CanadaAs in other developed countries, global players such as Deliveroo or Ubereats are performing in Canada. But the Foodtech scene has witnessed the creation of many local and innovative players. One good example of this trend is Smartgreen. This startup is growing non-GMO organic greens in refurbished shipping containers, which enables the organization to dramatically reduce the amount of energy and water it uses. Another good example is "Chef’s plate". This app allows consumers to cook a healthy and tasty meal in a very easy way by delivering restaurant-quality recipes and all of the necessary ingredients right to your doorstep. And what about Feast? This new delivery platform brings chef-made meals created with local ingredients, by bike to your door.

Let’s look deeper into… foodtech8

EUROPE, LOTS OF PLAYERS, MANY WINNERS

INDONESIAQraved is a local startup born in 2012. It launched as a restaurant booking service, then realized it couldn’t drive enough demand. Qraved transformed into a review site like Yelp, giving exposure to restaurants and allowing users to review and rate their favorite places.

In the archipelago, food delivery is handled by transportation apps like Go-Jek and Grab, or Rocket Internet’s Foodpanda, which does food delivery only. Then there are a number of online caterers and meal kit delivery startups.

SIAL Network - Décembre 2018Sources : Nielsen Cabinet - Nielsen ScanTrack - Alpen Capital - Businessinsider - Bloomberg - FDA - Research and markets - Businesswire - LSA - CCFA - OFC - Canadian Grocer - EuromonitorPhoto credit : Images by www.stockfood.com

IN 2017, + €1.3 BILLION RAISED BY START-UPS IN FOOD AND FOOD TECH, IN EUROPE

Funding amount by year All Top 10 Top 5

€ 0M2012 2014 20162013 2015 2017

€ 200M

€ 400M

€ 600M

€ 800M

€ 1000M

€ 1200M

€ 1400M

€ 1600M

Source : Dealroom, TechEu