Longwell Corporate Presentation 05-Mar-2009

Global Longwell Green LongwellGlobal Longwell Green Longwell

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MilestonesMilestones

1972 : Company founded with production of Electrical Wire & Cable

1977 : Started Power Cord production and obtained Worldwide Safety Approvals

1995 : Established Longwell International B.V.I. Ltd. with facilities in China

1996 : Founded Longwell Electronics in CA, USA

1997 : Initiated production of Connectors

2000 : Opened Longwell Korea

2001 : Established Copper Factory to enhance vertical integration

2002 : Opened Longwell Singapore and Europe offices

2003 : Opened Longwell Malaysia and Japan offices

2005 : Listed on the Taiwan Stock Exchange

2006 : Completion of SuZhou plants to expand capacity & product range and Opened

Longwell India

2007 : Launch the development and production of Halogen Free products

2008 : Suzhou plant extended to the product range of coaxial and FFC cables .

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Retain The Top Three position in the World for Power Cord manufacturing

Aim to be one of the world’s Superior InterConnect manufacturersfor Computer, Communications and Consumer Electronics

Be among the World Leaders of professional Electronics Components & Accessory Suppliers

Provide a range of World-Class Services that makes Longwell a One-Stop Solution provider

Win-Win Strategy with customers for long-term collaboration and development

Our AimOur Aim

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59 6893

125

163

199218

198

0

50

100

150

200

250

2001 2002 2003 2004 2005 2006 2007 2008

Million US$

Year

Sales Revenue & Sales Revenue & ProjectionProjection

Group Consolidated Sales Revenue includes Longwell SuZhou

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Market Market SectorsSectors

Sales Turnover Ratio Sales Turnover Ratio 20082008

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Global Market Share Estimates

ProductProductss

Sales Turnover Ratio Sales Turnover Ratio 20082008

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Global Global PresencePresence

Americas Los Angeles, U.S.A. Cupertino, U.S.A.

Longwell Hubs Americas Austin, USA Brea, USA Indianapolis, USA Rochester, USA Houston, USA EL Paso, Texas, USA Monterrey, Mexico

EuropeWarrington, England

Longwell Hubs EuropeRotterdam and Venray in Holland.Glasgow & Paisley in Scotland.Pardubice, Rudna & Ostrava in Czech Republic.Szekesfehervar, Tatabanya, Budapest & Szombathely in Hungary.Dublin & Limerick in Ireland.Erfurt, Nordlingen & Neumunster in Germany,Linwood, England, Lodz, Poland

AsiaTaipei Head Office, Taiwan ChungLi Factory, TaiwanShenZhen Factory I-V, China SuZhou Factory, ChinaTokyo, JapanSeoul, KoreaSingaporeBangalore, India

Longwell Hubs Asia TianJin, China Xiamen, China Fuqing, China Port Kelang, Malaysia

Penang, Malaysia Singapore Kyungbuk-Do, Korea Bangalore, India

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Power ProductsPower Products InterConnectCable Assembly

InterConnectCable Assembly

ConsumerConsumer

CommunicationsCommunications

ComputerComputer

NetworksNetworks

Divisions & Divisions & MarketsMarkets

Wire & CableWire & Cable

InterConnectConnectors

InterConnectConnectors

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PowerPower

Product Product DivisionsDivisions

InterConnectInterConnect Wire & Wire & CableCable

Longwell GroupLongwell Group

Standard Cord Standard Cord SetsSetsSpecial Power Special Power CordsCords

Cable AssembliesCable Assemblies

ConnectorsConnectors

HF Cable HF Cable AssembliesAssemblies

CopperCopper

Raw Wire & CableRaw Wire & Cable

HF Power cordsHF Power cords

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U.K. China Europe USA, Canada

Japan

Australia Argentina Korea Brazil

Power Product OfferingsPower Product Offerings

RoHS CompliantRoHS Compliant

Halogen Free Halogen Free

High PowerHigh Power

Custom-madeCustom-made

One of World’s Largest Power Cord Manufacturers

141 million Power Cords produced in 2008

166 million target for 2009

229 Countries covered with Longwell’s 33 major Safety Approvals

StandardStandard Cord Cord SetsSets

Hi-Amp Cable

Pow

er

Pow

er

1111

Major Safety Major Safety Approvals for 229 Approvals for 229 CountriesCountries

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Highly durable power cords [max 50˚C w. 42A/1h.]

High-current [30A/250V]

Application: High-end Computing & Servers

Special Power Special Power CordsCords

Pow

er

Pow

er

Non-detachable Power Cord for Special Use

IBM Sandpiper

Non-detachable Power Cord for Special Use

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VGA Cable Multi-Media Cable

USB CablePCMCIA

CablePCMCIA Adaptor

DVI Cable

Custom-Made Cables

HDMI Cable

Competitive AdvantageCompetitive Advantage

Innovative AssemblyInnovative Assembly Expertise Expertise

High-volume Cable High-volume Cable Assembly Assembly

Low-cost Low-cost Manufacturing Manufacturing

Lead-Free Solder Lead-Free Solder Technology Technology

One of the World’s Superior Cable Assembly Manufacturers

Over 50 Million various Cable Assemblies produced in 2008

Total Solutions for Computer, Network, Telecommunication and Consumer Electronic Industries

Medical Cable

CableCable AssembliesAssemblies

Wiring Harness

Inte

rCon

nect

Inte

rCon

nect

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Connector & Card Kits

SD Card & Express Card

ReceptacleCF & PCMCIA

Professional at Wireless LAN Cases & Connectors

Over 200 Million various Connectors produced in 2008

Over 40 Intellectual Property Rights on Connectors

One-stop Total Solution Provider for Mobile Phones Connectors and selected Computer & Consumer Electronics Products

Connect with a Winner!Connect with a Winner!

Strong Research & Strong Research & Development Team Development Team

Innovative TechnologyInnovative Technology

Excellent OEM/ODM SupportExcellent OEM/ODM Support

FFC Cable &LVDS Recep.

CCM Connector

Micro Coaxial

Fine Pitch FPC Conn.

B to B 0.4Pitch

Mini USB Receptacle

ConnectorsConnectors

Inte

rCon

nect

Inte

rCon

nect

Halogen Free ProductsHalogen Free Products

Nowadays, the Halogen Free products are considered to be the safest and the lowest toxic pollution to the environment.

Halo

gen

Fre

e

Halo

gen

Fre

e

Pro

du

cts

Pro

du

cts

Halogen Free (HF) products are to be built from the materials not containing any halogen elements such as F (Fluorine), Cl2 (Chlorine), Br (Bromine) and I (Iodine).

Longwell is currently one of the leading cable suppliers in Halogen Free (or Thermo Plastic Elastomer) technology, development and production.

Longwell HF products have been certified by major safety agencies include UL/CSA and PSE,…etc.

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Major Global Major Global CustomersCustomers

http://www.sony.com/index.shtml

http://www.sanyo.co.jp/

http://www.daewoo.com/index.jsp

http://www.lg.co.kr/english/

http://www.fujitsu-siemens.de/index.html

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Standard Cord Sets

Computer & Computer & MonitorMonitor

VGA Cable

S-Video Cable

USB Cable

IEEE1394/Firewire/I.Link

DVI Cable

Cinch/RCA Cable

Special Power Cords

PowerPower

InterConnectInterConnect

External External ApplicationsApplications

RJ45/Lan Cable

PS/2 Cable

DMS 59Pin Cable

USB Front I/O Cable

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Flexible Printed Circuit

PCMCIA Card

Computer & Computer & MonitorMonitor

SO-DIMM 0.80MM Pitch

PCI Express Mini Card

CCM Module

Internal Internal ApplicationsApplications

HDD/Flat CableFlat Flexible Cable

USB

Wire Harness Cable

SATA Cable

Board to Board0.4,0.5,0.6,0.8 pitch


Express cardExpress card

Micro Coaxial Cable

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Communications & Communications &

Consumer Consumer ElectronicsElectronics

USB Cables w. IC

Y-CableOn-Board-Diagnostic Cable

InterConnectInterConnect24 Pin TTA

Retail USB Cable

Mini & HDMI v1.3 Cable

Mini & Micro USB

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GPS Devices GPS Devices External External ApplicationsApplications

Vehicle Cable

Vehicle Power Cable with

External Speaker

Vehicle Power Y-Cable

Power/Data CableVehicle Power Cable

PC Interface with Vehicle Power Cable

USB Data Cable

DR (Dead Reckoning) Cable

Antenna Extension Cable

USB Cable withTraffic Receiver

FAKRA Install Cable

USB extension Cable

2.5mm to 3.5mm Audio Jack Adapter

AV Cable

USB to RS232 converter Cable

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Board to Board (0.4mm)

Mobile Devices Mobile Devices Internal Internal ApplicationsApplications

Camera Module Connector

Micro Coaxial Cable

Mini & Micro USB

FFC


SD CardIO

SIM CardBatteryLCD

MMC

Mini & Micro Coaxial Connectors

FPC

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Song Gang (China) Plant 1 of 4 - Main Complex Factory Size: 46,512 m2

Main Product Lines: Power Cords, Cable Assemblies, Raw Cable (AC)

AC Power Cords

Main BuildingDC Cable Assembly

Main Facilities and Main Facilities and ProductsProducts

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Song Gang (China) Plant 2 of 4 Factory Size: 6,500 m2

Main Product Lines: Raw Wire & Cable (DC), AC Power Cords

Main Building

Extrusion Spiraling (Shielding) Braiding (Shielding)

Wire Cutting & Testing

AC Power Cord

MainMain FacilitiesFacilities andand ProductsProducts

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Song Gang (China) Plant 3 of 4 Factory Size: 10,528 m2

Main Product Line: Copper Wire

Main Building

Initial Copper Drawing In-Process Copper Drawing Copper Stranding

Annealing

Tinning


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Main Product Lines: Power Cords and Warehouses

Main Building

Packing (1) Packing (2)

Assembly Line (1)

Molding

Assembly Line (2)

Song Gang (China) Plant 4 of 4 Factory Size: 2563 m2

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SuZhou (China) Plant Factory Size: 42,000 m2

Main Product Lines: Power Cords, Cable Assemblies, Wire Harnesses, Connectors and FFC

Main Building

FFC & Wire harness Assemblies


Connectors

AC Power Cords

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FFC Cable Machines

Fully Auto Assembly Lines

Plastic Injection MachinesStamping Machines

SuZhou (China) Plant (continued)


Auto Crimping Machine Auto Crimping Machine

Quality Assurance Center

Network Analyzer(Impedance, Attenuation,

Skew)

ICP (Test heavy metals quantitatively)

X-Ray Camera (Check product’s inner

construction for FA)

Test Instruments(Color matching meter)

GC/MS (Test organic compounds quantitatively)

XRF (Test heavy metals qualitatively)

Hazardous Substances Control Instruments


IC ICA (Test HF elements quantitatively)

Flame Tester and Aging Ovens

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IndustryIndustry CertificationsCertifications

ISO 9001:2000 ISO 14001:2004

OHSAS 18001:1999Environmental Management

SystemQuality Assurance Management System

Occupational Health and Safety Management Systems

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Location Location HeadHeadOffice Office

(Taiwan)(Taiwan)

Chung Li Chung Li Plant Plant

(Taiwan)(Taiwan)

Song Gang Song Gang Plant I Plant I (China)(China)

Song Gang Song Gang Plant IIPlant II(China)(China)

Song Gang Song Gang Plant III Plant III (China)(China)

Song GangSong GangPlant IVPlant IV(China)(China)

SuZhouSuZhouPlantPlant

(China)(China)

Overseas Overseas OfficesOffices(ROW)(ROW)

W/WW/W TotalTotal

Main Product/

Operation

Sales/Finance/ADM/MIS/Logistics

Inspection/Kitting/

Packaging/Distribution

AC/DC/Raw Cable

(AC)

Raw Cable (DC), AC

Power Cord

CopperWire

Power Cord & W/H

AC/DC Assembly/ Connectors

Sales/Logistics All

EmployeesTotal

57 88 2445 944 136 377 909 33 4989

Directs 25 1684 885 118 365 517 3594

QA/QC 2 193 35 7 12 68 317

R&D/ENG. 6 8 83 12 1 24 2 136

Other Indirects

51 53 485 12 10 300 31 942

Worldwide Worldwide EmployeesEmployees

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Capacity & Expansion Capacity & Expansion PlanPlan

Product Product LocationLocation UnitUnit 20082008 20092009 20102010

ACPower Cord

ShenZhen Mil. Pcs 127 146 168

SuZhou Mil. Pcs 14 20 22

Total Mil. Pcs 141 166 190

DC Cable Assembly(incl. Harness)




Raw Wire & Cable

(Incl. FFC)

ShenZhen Mil. Mtr 431 484 544

SuZhou Mil. Mtr 6.6 14 16

Total Mil. Mtr 419 498 560

Connector & Heat Pipe




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Environmental Protection

RoHS Compliance

Halogen Free Products

Lead Free Products

Corporate Citizenship

Electronic Industry Code of Conduct

(EICC)

Responsible Responsible ProductionProduction

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Partner Partner CertificationsCertifications

Sony Green Partner Samsung Eco-Partner

RICOH Green Partner Canon Green Partner

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Experienced & innovative engineering for OEM/ODM

support

Large and expandable capacity support

High degree of vertical integration and delivery

flexibility

Global sales, supply chain and logistics services

Cost competitiveness and long-term quality reliability

Company-wide Total Quality commitment

Environmentally friendly products guaranteed: - Hazardous Substance Control (RoHS Compliance)

- Halogen & Lead Free Products available

- Your Best Choice of Green Partner !

Partner with a winning Partner with a winning team..team..

Global Longwell Green Global Longwell Green LongwellLongwell

Longwell Corporate Presentation 05-Mar-2009

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Transcript of Longwell Corporate Presentation 05-Mar-2009