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“There will be Pacific cold water sea fish, starfish, seaanemones, cod and crabs. I don’t know whetherwe will put salmon in there as we’re still dealing

with the local experts aboutwhat goes in.”

It sounds like a conversationwith a marine biologist – butthe man doing the talking isVancouver International Air-port Authority (YVR) VicePresident Commercial Dev-elopment David Huffer. Andthe focus of his attention? An airport aquarium, part ofthe newest and most exciting chapter to date in the fas-cinating story of the British Columbian gateway.

In a ‘think tank’ – this one without water – surrounded bydrawings and mock-ups of the new facility, the ebullientHuffer – whose remit ranges from real estate and retail

development to parking andground transportation – talksenthusiastically about thenew C$420 million, nine-gate expansion to the Inter-national Terminal, scheduledto open in spring 2007.

Known as the West Chevronextension, it will also

embrace and extend the airport’s proud tradition of dis-tinctive, highly themed and localised design. The interi-or design of the International Terminal was inspired by

26 The Moodie Report

AIRPORT FOCUS • Vancouver International Airport March/April 2006

By Martin MoodieThe coming year promises a flurry ofactivity at Vancouver InternationalAirport as preparations intensify forthe 2007 first-phase opening of themuch-talked-about West Chevronextension. When it’s completed thenew facility will embellish theairport’s already well-earnedreputation as one of the world’smost distinctive gateways. MartinMoodie was given a sneak previewby a proud Vancouver InternationalAirport Authority.

Where the oceanmeets the skyVancouver’s breathtaking vision

“Retail is not second any more, it’s an integral

part of the entireplanning process”

Global Power

Masterfoods International Travel Retail

the province’s great outdoors and the art of the Northwestcoast that depicts British Columbia’s native wildlife,mountains, rivers, forests, and aboriginal heritage.

The new wing will reflect the stunning nature of thePacific West Coast, featuring a large aquarium, a jellyfishtank and, amazingly, a river running through the centreof the terminal.

The extension will add over 56,000sq m of floor space andit’s the job of David Huffer and his team to ensure that theterminal’s retail and commercial programme properlymirrors the whole terminal vision – and helps pay for it.

A host of new stores and restaurants is being introduced– notably a range of duty free outlets to be run from June2007 by Aldeasa. The Spanish travel retailer ousted



An inspiring welcome from Canada’s indigenous people

Vancouver International Airportis an art lover’s paradise, and ahaven for pride in the work ofCanada’s indigenous people.

Paintings and other works ondisplay include The Spirit ofHaida Gwaii, The Jade Canoe,by Bill Reid, which provides afocal point for the InternationalTerminal’s entrance. The bronzesculpture features legendaryHaida creatures paddling a boatthat ‘goes on, forever anchoredin the same place’.

Elsewhere The Great WaveWall, created by Lutz Hauf-schild, alludes to one of the

major factors contributing toVancouver’s uniqueness – theocean. Inspired by the ‘GreatWave of Kanagawa’ by theartist Hokusai, light and glassare transformed into ‘an exqui-site lyrical oceanic realm’.

In true Coast Salish tradition[the first nation people whoseterritories occupy much of theeastern coast of VancouverIsland and the mainland oppo-site], two red cedar ‘welcomefigures’ stand at the entrance tothe Arrivals hall of the Interna-tional Terminal. The figures,carved from a single log bySusan A. Point of the

Musqueam people, stand about6m high and provide a suitablyinspiring welcome for all arriv-ing passengers. One representsa male form and the other afemale; their carving stylereflects the art of early CoastSalish culture.

Among the other works ondisplay is an almost life-sizefibreglass figure by PatrickAmiot and Brigitte Laurentcalled the Flying Traveller, awhimsical portrayal of a passen-ger (with a worrying resem-blance to George Bush) rushingto make his flight.

Inside the think tank: DavidHuffer (left), Gerard Lim andSusan Stiene study the mock-ups that will soon betransformed into a uniqueairport development with anarguably unrivalled Sense ofPlace

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long-time incumbent The Nuance Group in the indus-try’s most-talked about tender of 2005, and is already welladvanced in its plans to deliver a heady cocktail of inter-

national and local retailelements.

Theming is everythinghere. As the passengerwalks further into the WestChevron extension the car-pets will steadily turn adarker blue, symbolising agradual move into deeperwater. Carvings, sculpturesand paintings by localartists – already a marvel-lous feature of the existingfacilities – will grace thearea, serving as culturalshowcases as well as con-venient meeting points.

“There will be several points of interest where people cansay ‘I’ll meet you at the creek or the carving’,” smiles Huf-fer. “In the West Chevron today there’s a big feeling ofopen airy space and that is what we are maintaining in thenew extension. It will be very welcoming.”

Adds YVR Director of Service Quality and Retail Devel-opment Susan Stiene: “You’ll be able to stand on a bridgein front of the aquarium and watch the fish.

“It’s going to be so spectacular – it’s really awesome.”

YVR does not just embrace the great outdoors, it alsoseeks to encapsulate the spirit and feel of the city of Van-couver. Last year for example it opened three new spe-ciality shops in the US Departures area: Christmas inVancouver, Roots and Vancouver Kitchen.

All three are operated by North American retailer Hud-son Group, and their opening marked the completion ofa three-phase expansion of the transborder area.

Domestic – Scheduled 661,246 676,872 –2.3% 8,203,166 7,806,957 +5.1%– Charter 6,988 5,939 +17.7% 144,785 178,909 –19.1%Sub total 668,234 682,811 –2.1% 8,347,951 7,985,866 +4.5%

Int’l transborder – Scheduled 303,547 277,498 +9.4% 3,966,874 3,785,062 +4.8%– Charter 13,574 21,941 –38.1% 139,546 179,465 –22.2%Sub total 317,121 299,439 +5.9% 4,106,420 3,964,527 +3.6%

Int’l Asia Pacific – Scheduled 192,373 188,877 +1.9% 2,444,576 2,387,310 +2.4%– Charter 0 0 0.0% 0 211 –100.0%Sub total 192,373 188,877 +1.9% 2,444,576 2,387,521 +2.4%

Int’l Europe – Scheduled 52,464 54,426 –3.6% 909,476 878,886 +3.5%– Charter 6,206 4,122 +50.6% 292,555 199,716 +46.5%Sub total 58,670 58,548 +0.2% 1,202,031 1,078,602 +11.4%

Int’l misc – Scheduled 11,312 10,434 +8.4% 103,955 84,236 +23.4%– Charter 30,521 31,896 –4.3% 213,950 224,942 –4.9%Sub total 41,833 42,330 –1.2% 317,905 309,178 +2.8%

Int’l total – Scheduled 559,696 531,235 +5.4% 7,424,881 7,135,494 +4.1%– Charter 50,301 57,959 –13.2% 646,051 604,334 +6.9%Sub total 609,997 589,194 +3.5% 8,070,932 7,739,828 +4.3%

Total – Scheduled 1,220,942 1,208,107 +1.1% 15,628,047 14,942,451 +4.6%– Charter 57,289 63,898 –10.3% 790,836 783,243 +1.0%Total 1,278,231 1,272,005 +0.5% 16,418,883 15,725,694 +4.4%

Enplaned & December January–Decemberdeplaned passengers 2005 2004 Change 2005 2004 Change

Source: Vancouver International Airport Authority; The Moodie Report

Vancouver International Airport traffic – December 2005 vs December 2004

An indigenous welcometo British Columbia

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For information about opening a Bijoux Terner boutique contact:

Charles Pelegrin • + (1) 786 301 [email protected]

Rosa Terner • + (1) 305 266 [email protected]

Miami • Florida • United States • +(1) 305 266 9000

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The area is themed on Shaughnessy, one of Vancouver’soldest residential neighbourhoods, which dates back tothe early 1900s. Storefronts reflect the estate-like char-acter of the area’s heritage structures, with elaboratewood detailing designed to look like balconies and porch-

es. And just as Shaughnessy was built with winding boule-vards that followed the contours of the local terrain, thenew retail area has meandering walkways and a fountaindesigned with glass panels that represent the city and itswaterways.



Business 26% 31% 36% 37% 14% 17%Pleasure 63% 61% 53% 52% 71% 74%Both 7% 4% 5% 5% 11% 8%Other 4% 4% 6% 6% 4% 1%

18–24 11% 9% 11% 8% 14% 10%25–34 17% 18% 12% 15% 25% 16%35–44 21% 13% 21% 23% 22% 22%45–54 27% 34% 27% 29% 20% 26%55+ 24% 26% 29% 25% 19% 26%Average age 44 46 46 45 40 45

Vancouver 24% 25% 28% 18% 32% 23%Other BC 24% 16% 26% 37% 12% 22%Other Canada 28% 55% 42% 37% 17% 11%US 12% 3% 2% 5% 4% 36%Europe 6% n/a 1% 1% 19% 4%Asia 3% 1% n/a 1% 11% 1%Other/not stated 3% n/a 1% 1% 5% 3%

Total time in terminal 148 mins 111 mins 121mins 132 mins 182 mins 161 minsFree time in terminal 131 mins 99 mins 109 mins 117 mins 165 mins 137 minsFree time pre-security 18% 23% 21% 19% 21% 12%Free time post-security 82% 77% 79% 81% 79% 88%

Incidence of purchase 75% 66% 72% 75% 74% 78%Incidence of F&B purchase 66% 58% 65% 70% 60% 69%F&B pre-security 35% 43% 48% 39% 35% 21%F&B post-security 38% 19% 26% 36% 34% 56%Retail purchase 25% 28% 21% 26% 28% 22%Retail pre-security 13% 22% 14% 16% 13% 5%Retail post-security 14% 7% 8% 11% 17% 18%Duty free purchase 15% n/a n/a n/a 20% 9%

Purpose Total pax Domestic A Domestic B Domestic C Internat’l. T’border

Age Total pax Domestic A Domestic B Domestic C Internat’l. T’border

Residency Total pax Domestic A Domestic B Domestic C Internat’l. T’border

Dwell time Total pax Domestic A Domestic B Domestic C Internat’l. T’border

Incidence of purchase Total pax Domestic A Domestic B Domestic C Internat’l. T’border


Vancouver International Airport: Departing/connecting passengers 2004

For information about opening a Bijoux Terner boutique contact:Charles Pelegrin • + (1) 786 301 0190 • [email protected]

Rosa Terner • + (1) 305 266 9000 • [email protected] • Florida • United States / + (1) 305 266 9000

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That spirit continues into each concessioned section ofthe West Chevron extension, Huffer says. “As we’ve goneto RFP we’ve shared all these concepts [with the bidders]and in adjudicating the responses we’ve looked at howwell they’ve interpretedthem. That’s what in eachcase has allowed them towin. It’s truly A Sense ofPlace.”

The majority of the expand-ed retail space has been allo-cated to duty free. A crucialelement in last year’s tenderwas evaluating how well thevarious bidders had interpreted the brief in terms ofmeeting consumers’ needs and capturing the overallambience.

“They all did a good job, but the winning one did it best,”notes Huffer, praising the Aldeasa offer. “We spent a lot

of time with each group. We had our architect come into explain what this design meant to each of them and wealso allowed each party to talk to our marketing people.”

That approach typifies YVR’s philosophy as a landlord,Huffer points out. “We’ve challenged ourselves to reallyknow the business that we are RFPing,” he says, “not justthe airport business but also the business that we’re look-ing to attract. That way we can talk to them on theirterms and understand their needs and requirements. Andthat allowed us to generate the quality of the responses wereceived.

“We’ve heard that back from a lot of tenants as well –we’re not just a landlord, we’re a very pro-active mer-chandising group. Sue [Stiene] has built up a good teamof experts who know retail, F&B, store fronts, design andmarketing.”

All that knowledge will be put to good use over the com-ing year during the run-up to the grand opening in 2007.Retail Leasing Manager Gerard Lim says the key designfeatures will go in next January, followed by the F&Bareas in March and the retail offer on 1 June. At every stepcommercial facilities are a fundamental element of theairport’s development.

Notes Stiene: “Since David has come onboard [in 1999– Ed] the authority has taken a really serious look at theretail aspects of the airport. Retail is not second anymore, it’s an integral part of the entire planning process.We ensure that the retailers get the vantage point theyneed to increase the sales.”

As The Moodie Report is taken on a guided tour of thewhole airport, from the US departures area – where pas-

sengers clear immigration toCanada’s southern neigh-bour – to the internationalbuilding, that balance ofcommercial acumen andlocal flavour is never lost.

The mix of stores is intrigu-ing with plenty of ‘Canadi-ana’ merged with topinternational luxury names,

and an eclectic blend of the quirky (a year-round ‘Christ-mas shop’ – fancy a moose instead of an angel on the topof your tree next year?) and the mainstream.

For now, Nuance is everywhere; and it’s not hard to seewhy the retailer was bitterly disappointed when it failed



“We’re not just alandlord, we’re a very pro-active

merchandising group”

‘Canadiana’ resonates throughout VancouverInternational Airport, from retail to native art

to retain the contract. Its stores, ranging from the pre-security Tastefully Canadian to the high-end Connois-seurs outlet, are well themed and well executed – “one ofthe best travel retail offers in North America” as oneprominent fragrances supplier says – so Aldeasa alreadyhas a daunting benchmark to beat.

But the Spanish retailer is convinced it can bring some-thing extra to the party, particularly in terms of its desti-nation merchandise offering.

Rites of passageArguably the highlight of the whole airport is what YVRdescribes as ‘the passage’. As passengers from the USenter the airport they encounter this beautiful walkwaywhich offers fine views through glass of Vancouver’smountains and pine forests in the distance beyond aswell as ‘a British Columbia coastal experience’ within.

The movement of passengers trips sensors which in turnbegin a programme of bird song. They walk past a streamwith logs, driftwood and even a canoe while above agranite-like stone archway with the message ‘Welcome toVancouver, Bienvenue à Vancouver’ is a magnificentnative American wooden carving – ‘Thunderbird, keep-er of the sky’. It is a welcome surely unmatched by anyairport in the world.

What could in the wrong hands be so easily an exercisein over-theming, bordering on kitsch, is nothing of thesort. That’s down to the understated feel of the wholeproject – its tranquil beauty and the seamless way itmerges with British Columbia’s real nature outside.

Notes Stiene: “We want the West Chevron [extension] tobe equally understated. It’s there and it fits in – we don’twant it to be too overwhelming.”

As we reach the end of the existing area in the Interna-tional Terminal, big signs relating to the extension declare‘Arriving 2007’. In a year’s time where we are standingwill be a river, points out Lim. “We’re probably wadingin it right now,” he says with a laugh.

The passenger will then encounter more native art –‘The creek woman’ – as well as two bridges, an area of softseating, duty free shops, themed boutiques, restaurantsand other F&B including Starbucks, news-stands, a vita-min shop, a book store and some Aldeasa-run boutiques.They’ll also, of course, find that 30,000-gallon aquariumand the jellyfish tank.

Huffer says the whole idea is to take the stress out of thetravellers and bring them to an area where the dwelltime doesn’t seem to be so important. But there’s anadded bonus – “The shopping flows from the comfortlevel that we create,” hepoints out.

One suspects there will beplenty of comfort – andplenty of shopping – in thedays that lie ahead. ■


Landing fees C$43,047,000Terminal fees C$64,660,000Concessions C$56,192,000Airport improvement fees C$57,562,000Car parking C$21,766,000Rental, fees, miscellaneous C$33,670,000Total C$276,897,000

Revenue stream CSD


Vancouver International Airport revenue mix 2004


Rites of passage: Inbound passengers from the USinstantly feel at one with Canada's nature and yetthey've just got off the plane

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