Longest art print by

rolling tyresNoora Najem200919346

What is this?• official Formula 1 artist Mark Dickens idea with the

support of Zayed University students.• will attempt to set a new World Record on

Wednesday Oct.30 at Yas Marina Circuit by creating the world’s longest fine art print.

• students from Zayed University will assist the British artist in the creation of the art piece, which will involve rolling inked up Pirelli tyres in relay along a 200 metre long plastic canvas laid out alongside in Yas Marina Circuit’s.

• The creation of the art piece will be submitted for recognition as a new official Guinness World Record.

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• Broadcasting the message:

Official formula 1's artist Mark dickens & Zayed University students will attempt to set a new world record in yas marina circuit by creating the longest art print by rolling the tyres along a 200 metre long plastic canvas.

Support and broadcast this message.

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1- How many people were reached?• 100,000

2- How were they reached?• Contacting people on twitter.• Sending some people emails.• Calling organizations and formal people on their offices.

3- How did the campaign spread?Social media• Tweeting about the event and mentioning opinion leaders so they retweet.• Posting pictures in instagram and letting people to repost them.• Broadcasting about the event in whatsapp and bbm.• Posting the video on social media.• Calling people on skype and explain for them.• Talking about the event in the radio

4- How long did it take to get the message out?• 1 week

5- Obstacles Faced. Time constraints. Attention constraints. Other constraints?• Short time• Not all the ideas were approved• Some people were not interested

6- How it might be improved if campaign is done again.• Take long time• Make it more entertainment and attractive• Promote it in TV

Thank you