Long tail (session 2)
Transcript of Long tail (session 2)
Presented by: TANNIR Rim MEZHER Rita CHACRA Elie
• The long tale, known as Pareto tails or Pareto
principles also known as the 80-20 rule.
Business management thinker Joseph Juran
suggested the principle and named it after an
Italian economist Vilfredo Pareto, who
observed in 1906 that 20% of the pea pods in
his garden contained 80% of the peas…
But what is this theory talking about on what should we focus the most the hits
or the miss. Well the industry cannot always group all the sense of what people
wants. in fact people them self has pitiable sense of knowing what they really
looking for that’s why they sometime end up by choosing what is popular or
“hits” but there is a lot of stuff that are miss but people are demanding it, a
miss sold is just another sale, with the same margins as a hit. A hit and a miss
are on equal economic footing, both just entries in a database called up on
demand, both equally worthy of being carried. Out of the blue, popularity no
longer has a advantage and that what u call the long tail concept.
Finding the best outfit that goes with the trend and mode or finding the perfect size is really an issue when it come to people with certain needs let’s take for example people with flat foot or oversized people.
Don’t they have the right to look nice or to obtain clothe without difficulty like any other person???
Why cloth is made for a limited range of size.
Who define the perfect size to be? Who’s to say if you don't wear this and you don't wear that, you're not cool?
Who’s to say that you can only express your individuality by looking like everyone else?
In the end who we are comes from within, not from our appearance.
• That’s why a brother-sister frustration over
regular clothes stores came up with Plus-Size-
Tall.com.After thinking hard and doing online research to
see whether the internet offered more options
for plus-size clothing, they decided to launch a
new site. This site was to become what is now
Ma-Grande-Taille.com. Its goal is to help plus-size
and tall shoppers to find more clothing and
footwear options.
After 2 years, they chose to create a UK-
focused version of Ma-Grande-
Taille.com, called Plus Size and/or Tall.
This site was created to help UK,
European and everyone who wanted to
feel and look nice no matter what size
he was.
• Finally the problem is solved Tall and big
people will no longer have problem finding
the right clothes or shoes in regular stores and
boutiques because they now have Plus-size-
tall.com, that offers all sizes of clothes and
shoes, fashion advice and fashion Deals for
people who like stylish plus-size and/or tall
clothing.