Long Tail Keyword Research for Social Media
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Transcript of Long Tail Keyword Research for Social Media
![Page 1: Long Tail Keyword Research for Social Media](https://reader036.fdocuments.in/reader036/viewer/2022062615/54825e095906b5ce048b465c/html5/thumbnails/1.jpg)
Long Tail Keyword Researchfor Social Media
with
Scott AllenThe Virtual Handshake
SMC Austin
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The Long Tail
lady gaga tickets paparazzi lady gaga lyrics lady gaga net lady gaga posters lady gaga birmingham0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
lady gaga tickets, 13.6M
where was lady gaga born, 8100
list of all lady gaga songs, 8100 lady gaga booking,
260
Monthly Searches
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Why Long Tail?• 90% of users don’t go beyond page 1.• 70% click on 1 of top 10 organic results.• 4 out of 5 users never click on paid results.
Page one is all that matters!If you can’t beat ’em…
…find someone you can.
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Competition
It’s not how many people are in the race that matters…
…it’s how fast the top contenders are.
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Keyword Research- Assessment
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Keyword Research Tool
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Competition Analysis
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Long Tail Research
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• This presentation• Spreadsheet template• Detailed instructions
atTheVirtualHandshake.comorScottSocialMediaAllen.com
Image credits• David Cook• Peter Cruise• Martin Eric• Stewart Dawson• Hugh Macleod