London Small Historic Houses PR
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Transcript of London Small Historic Houses PR
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www.LondonShh.org.uk
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www.LondonShh.org.uk
Who are London Shh...?
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www.LondonShh.org.uk
Our Mission Statement
To raise the profile of Londons small historic
houses, highlighting their unique contribution
to the citys heritage; to broaden and increase
their audiences; to maintain and develop a
network in order to share skills, knowledge andresources amongst members.
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How did we start?
Took inspiration from existing heritage groups
Founded informally in 2007
Formalised in February 2009
Official launch with group website November 2009
What we sought to do differently
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What we have in common
Small, independently run historic houses with
interesting former residents
Shared challenges and frustrations:
-Small staff numbers and few marketing specialists
-Desire to expand and diversify audiences-Limited time
-Small budgets
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Next Steps
Launch first or fundraise? - Christmas party
Joint grant application to Story of London
Reusable marketing/exhibition material
Launch event
Strong professional brand identity student designidea didnt work
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Benefits
Increased press coverage
Pooled marketing skills, contacts and resources
Strong brand identityShared workload
Shared existing relevant audiences
All houses benefit from partial group commitment
Higher profile but cost split 6, now 7 ways
Trustees very keen on scheme
Increased visitor numbers...?
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Challenges
Finding time to meet
Becoming a formal, organised entity
Securing fundingThe first hurdle
Expansion and success only limited by resources
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Lessons learned
Technology updates make sure measures are in
place well in advance of any launch
Always plan several events aheadOrganise and delegate
Professional branding and design makes a big
difference
Group activities need to give beneficial, tangible
results to justify commitment
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Future plans
Social networking
More joint events summer garden party, late
nights openings, walks, exhibition etcExpanded membership
Attract major sponsorship for marketing campaign
Complete marketing strategy
National franchise?!
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Join us!
We would like to invite other
small historic houses in London to join.