LONDON LANDMARKSHALF MARATHON 2020

CHARITY PARTNERSHIP

BROCHURE

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INTRODUCTION

THE RUNNER’S EXPERIENCEOUR COMMITMENT TO

OUR CHARITY PARTNERS

THE CHARITY EXPERIENCE

BECOMING A 2020 PARTNER

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A MESSAGE FROM

THE LLHM TEAM

‘Thank you for your interest in the 2020 London Landmarks Half Marathon. Building on the success of 2018 and 2019 we are delighted to be able to offer your charity the opportunity to partner with an award-winning running event like no other!

Offering your supporters the chance to run through Westminster and the City on closed roads, the London Landmarks Half Marathon route passes London’s most spectacular sites and immerses participants in London’s quirky and hidden history. Furthermore, with a route lined with amazing singers, dancers, bands and musicians as well as an abundance of family activities and entertainment on offer this is an event not to be missed.

Having delivered hugely successful events in years 1 and 2 we are hopeful that we will be granted permission to increase our field of runners for LLHM 2020, creating more opportunities for you to fundraise from a very popular event. The 2019 ballot was 9 times over subscribed and we’ve already had 45,000 people pre-register for the 2020 event, so will once again be holding a ballot for LLHM entry. We hope that you will partner with us to achieve your fundraising goals by capitalising on the demand for places in this very special event.

Thanks for your support – we look forward to working with you.’

The LLHM Team

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Sunday 29 March 2020 • Fun and interactive historical and cultural activations honouring London

• Route signage highlighting London’s quirky secrets and hidden history

• Themed charity cheer stations showcasing ‘The grand, the quirky and the hidden’

• High quality technical t-shirt• Award winning finisher’s medal• Sturdy race bag• Cool finisher’s sweatband with zip

compartment• Water & sports drinks on route• Amazing route entertainment

13,000 runners

• Amazing bands playing everything from samba to pop

• Spectacular dance and carnival acts to entertain crowds

• VIP medal distributors including The Chelsea Pensioners and the Pearly Kings & Queens

Event delivery partner: Fundraising partner:

• Free fun family treasure trails• Free guided history tours revealing

London’s incredible past• Celebrity Runners (2019 saw

Amanda Holden, Jenni Falconer and Jake Quickenden plus more complete the course)

• The only half marathon to go through the City and Westminster

• Traffic free, closed-road route with a stunning landscape of iconic landmarks

• Prestigious start and finish locations

• Organised by Tommy’s for the charity sector

• All profits raised go to charity

• Event App offering runner tracking and entertainment guide

• Electronic chip timing• Course photography

Registration platform partner:

LLHMAT A GLANCE

DATE

ROUTE

PARTICIPANTS

TECHNOLOGY

SHOWCASING

LONDON’S HISTORY

CELEBRATING LONDON’S

CULTURE & COMMUNITY

RUNNER EXPERIENCE

FAMILY DAY OUT

100% NOT FOR PROFIT

PARTNERS

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OUR COMMITMENT TO

OUR CHARITY PARTNERS

The LLHM is an exciting fundraising event, organised for charities, by a charity. It is important for us to show you that we are committed to delivering the best possible event for you and your runners, whilst also helping you raise amazing amounts of money for your causes.The LLHM Team aims to go above and beyond expectations of other partnerships as we promise to (amongst others):

• Provide clear and frequent event updates through (at a minimum) monthly partner update emails.

• Recognise the value of our charity partners and their runners by celebrating their success through initiatives such as the provision of special number bibs and the iTAB Stars award.

• Enhance your runner’s journey from sign-up to post-event through securing partnerships and sponsors that exclusively benefit LLHM participants.

Why choose to partner with the LLHM?As a charity you are at the heart of the London Landmarks Half Marathon. Demand for places in the 2019 London Landmarks Half Marathon was overwhelming. Over 180 charities benefited from being official partners and as we move into 2020 we want to increase this figure to raise even more money for great causes.

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FUNDRAISING AWARENESS PUBLICITY• A fabulous fundraising opportunity• £12 million raised to date for

180 charities• £667 - Average raised by LLHM

2019 runners on JustGiving

• Recruitment and engagement opportunity

• Marketing & PR opportunities

• Raise awareness of your organisation both locally and nationally

• LLHM 2019 secured coverage with a variety of sources for charities

Why be a London Landmarks Half Marathon 2020 partner?

In 2019 the LLHM offered two new opportunities to boost awareness and aid fundraising for charity partners. Special Bibs Offering in-demand bib numbers to charity runners shows that we care about your runners and their journey. We asked our charity partners and runners to share their outstanding fundraising accomplishments as well as their unique stories.

Bibs 1-5 In 2019 we saved the 1-5 runners bibs to celebrate runners who had raised fantastic amounts of money. On race day it was Mary Hunter who raised £12,250 for Tommy’s who wore the number 1 bib with pride.

Bibs 6-10 Bibs 6-10 were awarded to those who had inspiring or unique stories. Runners wearing these bibs include Steve Robinson (running for Macmillan Cancer Support) who set a new Guinness World record when he ran the LLHM dressed as a cancer awareness ribbon. He also raised £635 for the charity.

It is these stories that allow us as charities to connect with our runners and makes supporting them all the more valuable.

Charity Mascot Relay Race LLHM is also about fun. In 2019 the first ever LLHM Charity Mascot Relay Race took place to help raise more awareness of our charity partners as well as adding an extra bit of fun for the spectators. 17 mascots representing 15 charities took part.

RIVERTHAMES

WestminsterSt James’s Park

Waterloo

Holborn

Chancery Lane

Temple

Blackfriars

St Pauls

Cannon Street

London Bridge

Tower Hill

Embankment

CharingCross

COVENT

GARDEN

THE CITY

OF LONDON

SOHO

WESTMINSTER

St James’s Park

SOUTH BANKSTART

FINISH BY

PALLMALL SW1CITY OF WESTMINSTER

DOWNINGSTREET SW1CITY OF WESTMINSTER

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BIG BEN

NELSON’S

COLUMN

SOMERSET

HOUSE

LONDON

EYE

ST PAUL’S

CATHEDRAL

CHEESE

GRATER

BANK OF

ENGLANDROYAL COURTS

OF JUSTICE

TOWER

OF LONDON

THE SHARD

MONUMENT

THEGHERKIN

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YOUR RUNNER’S

EXPERIENCE

The LLHM Runner ExperienceThe event is not your average half marathon! From cultural landmarks and heritage to the city’s quirky and hidden secrets, your runners will get to explore the capital on a route like no other! Read on to find out more…

Our Magnificent Route:A Royal Start: The race starts on the beautiful Pall Mall alongside the royal residence of St James’s Palace.

Along the Route: Your runners will pass some of the Capital’s most iconic landmarks along with some of its quirky and hidden secrets

A Stately Finish: Your runners will be rewarded with a stately finish on Whitehall just outside Downing Street. We can’t promise that the Prime Minister will be there to greet everyone! but we can promise an outstanding finish line with views of London’s must-see icons Big Ben and the London Eye.

THE GRAND Tower of London

THE QUIRKY Gringott’s bank in Harry Potter

THE HIDDEN Britain’s smallest Police station

... and more!

Along the route, you’ll see...

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BRINGING LONDON’S

HISTORY TO LIFE

Along our route, runners and spectators will be immersed in London’s history and culture with entertainment and activities galore.

Our 2019 activities included:Bowler Hat Send OffHonouring the birthplace of the bowler hat runners were waved off by our bowler hatted Londoners including The Welcome People!

Dr Johnson’s PartyWe wondered at the world of wordsmithery (with help from our friends at Dr Johnson’s House) as the life and work of Dr Johnson, creator of the English dictionary was celebrated!

Postal Past CelebrationThe Post Office Vehicle Owners Club and the Postal Museum were revealing the fascinating stories behind London’s postal history whilst the Royal Mail Choir entertained.

Bow BellsThe Bow Bells of nursery rhyme fame rang a half peel to celebrate the event and also showcase St Mary-Le-Bow Church.

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BRINGING LONDON’S

HISTORY TO LIFE

Roman ReceptionGladiator fighting, centurion drilling and plenty of fun celebrating Londinium life in Roman times was had at out Roman Reception!

Suffragist PageantOur Suffragists were cheering on our runners as they celebrated their role in making history.

Harry Potter PartyWe celebrated the role of London in the Harry Potter films with our Harry Potter cheer station making a return to the LLHM route. Runners passed a 12 foot replica of the Triwizard Cup and spectators enjoyed a special display of Quidditch props from the Harry Potter films.

Historic FinishOur celebratory Historic Finish saw some of London’s famous historic characters along with present day iconic residents The Pearlies and The Chelsea Pensioners handing out medals to runners.

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SHOWCASING CULTURE

AND HERITAGE

On top of our activations your runners can enjoy…Music and PerformancesThe London Landmarks Half Marathon celebrates musical talent from across the capital. We offer runners a soundtrack of pulsing pop, sensational samba and reggae rhythm to keep them motivated. In 2019 we partnered with some very talented youth groups, universities and schools giving runners and spectators the chance to experience outstanding performances from rising stars. And to top it off there were amazing performances of vibrant swing dance, mesmerising street dance and graceful contemporary too.

Quirky and Hidden SignageEver wondered where London’s oldest shop is? Or wanted to discover London’s Roman remains? Our route signs point out London’s fascinating history and help runners discover its quirky and hidden secrets.

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And LLHM supporters are in for a treat too! In 2019 we offered:History ToursOur friends at the City Guides and Westminster Guides delivered 7 fantastic free short guided history tours on race day that enabled spectators to learn more about London’s incredible historic past or find out more about our capital’s fascinating heritage

A Little Spotters Treasure HuntThe LLHM has its very own treasure hunts which offer a great way for the family to discover a side of London they never knew existed!

The City Selfie ChallengeA photo challenge encouraging exploration of famous sites around the City of London.

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EXTRA SPECIAL

TOUCHES

Your runners are truly valuable to us and we want to make their half marathon experience the best possible. To make their day extra special and help get them into the fundraising spirit, some of the little extras we added in 2019 included:• Award Winning Medal• Golden Tickets • Quality Kit Bag• Free Prosecco• Free Coffee• Cool Sweatband

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RUNNER’S

FEEDBACK

Each year we do everything we can to offer an enhanced race experience and because of this, we place great value in our runners feedback. Here’s what some of our participants had to say about their London Landmarks Half Marathon experience in 2019.

Truly the ‘happiest’ half marathon ever. I smiled all the way, what a wonderful experience.

The support along the route was just incredible. This was my first ever half marathon and I was dreading it as I’m not a strong runner. This event converted me and I have already pre-registered and signed up to another half marathon. The atmosphere and support from the charities and people all along the way made such a huge impact!

Everything was just perfect. Despite dreading the whole race the day before, it was one of the best and enjoyable races I have ran. The crowd were amazing, the whole atmosphere was fantastic. The weather was perfect, the sun was shining, and everyone was just happy to be there.

Everything was just perfect. Despite dreading the whole race the day before, it was one of the best and enjoyable races I have ran. The crowd were amazing, the whole atmosphere was fantastic. The weather was perfect, the sun was shining, and everyone was just happy to be there.The whole event was just outstanding and

incredibly well organised. Truly a fabulous day. The support from the crowds was just phenomenal along with the cheer stations.

Best organised race I’ve ever done hope I get to do it next year. LLHM 2019 you rocked x

Running with such an amazing atmosphere thanks to the crowd - I loved all of the stations and it really got me through the course.

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THE CHARITY

EXPERIENCE

Charity Partner Commitments

Working together we can make your runners LLHM experience something to shout about. As part of our partnership we ask you to:Host A Themed Cheer StationYour runners will be supporting you on race day, now you can support their race too! As charity partners of LLHM we ask you to embrace the spirit of LLHM and charity alike and show your runners support with a themed cheer station. We believe it is important to express the value of our runners, and seeing you cheer them on during the race, makes it even more special.

Here is a look back on some of our themed cheer stations (hosted by our 2019 Big Ben and St Paul’s partners) that really drew in the crowds and kept our runners inspired and motivated.

LONDON’S MOST FAMOUS NANNY

LONDON’S NEWSPAPER INDUSTRY

LONDON’S MUSIC SCENE

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THE CHARITY

EXPERIENCE

Provide a Fundraising TotalWe need to show the value of the LLHM to our stakeholders so post event we’ll be asking you to let us know how much your team raised. Providing this information will help secure the LLHM’s future.

Give Charity FeedbackWe also value your voice. Being a part of the London Landmarks Half Marathon is an opportunity not to be missed and we want to keep it this way. A short post-race survey helps us make your experience as a charity partner: more practical, simpler and more valuable. Here is what some of our charity partners had to say about their partnership experience and the event itself in 2019.

THE LONDON UNDERGROUNDLONDON’S ROYAL HISTORY

CHARLES DICKENS’ LONDON

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CHARITY PARTNER

FEEDBACK

This is not an event to miss, the atmosphere on the day is lively, quirky, buzzing and all round brilliant. Themed charity cheer stations and the encouragement around the course really brings the event to life.

The support and information provided to you from the London Landmarks organisers is second to none, and they are always on hand to help you with any questions or queries you may have. I cannot fault the day or the experience overall, which was extremely well organised.

Rhianne, Cardiac Risk in the Young

We love LLHM because it encourages creativity and brings a fresh approach to running events. Every one of our runners had a fantastic time (“Best half I’ve ever run” was a common response!) and the LLHM team are so communicative and helpful it made being a part of the event really exciting! Well done to the organisers on another brilliant event.

Anna, St Joseph’s Hospice

An amazing opportunity for charities to give their participants a fresh and new fundraising opportunity!

Caitlin, Pancreatic Cancer UK

The London Landmarks Half Marathon has quickly become one of the most important and successful events in our portfolio. If you’re thinking about getting involved, don’t think, just do.

Jermayne, Prostate Cancer UK

Even as a small charity with the minimal number of places in the event, LLHM gave us all the support we needed. They were always really helpful and prompt in answering any queries we had. The race has had amazing feedback from runners and volunteers and we thoroughly enjoyed the unique atmosphere they’ve created!

Kat, Sarcoma UK

Highly recommend this event for charities. The event team are a ‘cut-above’ and have been a joy to work with, making the promotion & running of the event simple & straightforward

Marie, Action Duchenne

LLHM is a fantastic event that really puts charity involvement and the runner experience at the heart of everything they do!

Simon, Macmillan Cancer Support

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LONDON LANDMARKS

HALF MARATHON 2020

Become a 2020 Charity PartnerWe encourage charities big and small to get involved in LLHM. We have 6 partnership levels depending on the number of places you would like to apply for.

We want to ensure as many charities benefit as possible from the event, so have set a maximum number of Big Ben, St Paul’s and Tower of London partners.

Places cost £135 each and cannot be rolled over.

Additional Marketing OptionsWe’ve also created a range of advertising packages that you can pick and choose from. There’s no connection to race places, charity partnership status or anything else. You have complete freedom to choose the package that suits you best. Further details will be circulated with your allocation confirmation.

Parnership Level Number of Places

Max Number of Partners

Details

Big Ben 400-500 6 • Primary home page feature• Primary listing on Charity Place

webpage

• Secondary home page feature• Secondary listing on Charity Place

webpage

• Logo and content in 1 LLHM e-newslatter

• Promotion in 1 LLHM Facebook post

• Promotion in 1 LLHM Twitter post

• Official cheer station in a prime location

• Logo and content in 2 LLHM e-newsletters

• Promotion in 2 LLHM Facebook posts

• Promotion in 2 LLHM Twitter posts

• Official cheer station in a prime location

St Paul’s 300-399 6

Gherkin 50-99 • Listing on Charity Place webpage

Tower of London 200-299 10 • Listing on Charity Place webpage

Cheese Grater 10-49 • Listing on Charity Place webpage

Nelson’s Column 100-199 • Listing on Charity Place webpage

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CHARITY PARTNER

APPLICATION PROCESS

Want to become a charity partner? That’s great news! To apply please complete the online London Landmarks Half Marathon 2020 Charity Partner Application Form found here www.llhm.co.uk/charity-partner-form and submit by 10am on the 13 May 2019.

We hope this brochure has answered all of your questions but if you do have any please email us at support@LLHM.co.uk or give us a call on 0207 398 3422.

Date Details

Friday 3 May 2019

Monday 13 May – midday

W/c 20 May

June

W/c 27 May

2020 Charity Partnerships Launch2020 Charity Partnership Applications Close

Big Ben Partner Interviews

Public Place Ballot

Charity Partners Confirmed