London 2012 Games: A Mobility Management Legacy

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Iain Macbeth Business Engagement Programme Manager

Transport for London

Transport for London

2012 - a busy summer!

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MAY JUNE JULY AUGUST SEPT

Olympics Paralympics

2-5 June – Queen’s Diamond Jubilee

19 May – UK Olympic Torch Relay began

21 June London 2012 Festival began

Olympic Games 26-27 August – Notting Hill

Carnival

Paralympic Games 21 July – Olympic Torch arrived in London

Infrastructure investment – an early legacy

Central line upgrade: 30 trains an hour in peak

Victoria line upgrade: new, state-of-the-art trains and signalling, running 30 trains an hour in peak

DLR: 3 car upgrade, 50% more capacity

Overground: East London line extension

Overground: North London line works

DLR: extension to Woolwich Arsenal

Overground: New, state-of-art trains DLR: extension to

Stratford International

Key station works across London, inc new lifts at Green Park and Southfields

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Refurbishment of Stratford and King’s Cross St Pancras Tube stations

Jubilee line upgrade: 33% more capacity

Big challenges, many doubts

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Transport worked well and received praise

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• Transport commended by: LOCOG Chairman Lord Sebastian Coe IOC President Jacques Rogge

• 83% of spectators: Getting home was ‘extremely good’

• 82% of travellers: Transport network operated well (only 5% did not)

• US Olympic Basketball team used public transport!

Public transport – record passenger numbers

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Tube

• 62 million journeys during Olympics 35% above normal

• 39 million during the Paralympics

• A record 4.57 million journeys on one day (7/8)

Dockland Light Rail

• 6.9 million journeys - double normal levels

London Buses

• 86 million during Olympics

All transport users affected by Olympics

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Games Family Spectators Tube users

Businesses Drivers Walkers and cyclists

Bus users

Special access requirements

The ‘Get Ahead of the Games’ campaign: changing travel behaviour

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TfL worked with businesses and their employees for over a year to ensure they were fully prepared. Free mobility management advice on four key subjects: Re-time their journeys to avoid peak hours Re-route to avoid the most crowded places Reduce non-essential travel where possible Re-mode - change their mode of travel and try walking or cycling

Mobility management for everyone

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The ‘Get Ahead of the Games’ campaign covered a wide number of subjects: Communications – internet and web based content and marketing campaign B2C content – public transport information for spectators B2B engagement - planning ahead for business travel and getting staff to work Freight & logistics – dedicated team to prepare freight operators Sustainable travel – promoting walking and cycling

Marketing campaign

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Getaheadofthegames.com website

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Information on the busiest parts of

the public transport and road

networks was provided online

Extra staff & information: world class customer service

• 4,000 TfL staff on the front line as Travel Ambassadors or Incident Customer Service Assistants

• 8,000 London Ambassadors to welcome the world

• Staff on Dockland Light Railway stations (usually un-staffed)

• A ‘sea of magenta’ - easy to identify staff, volunteers and signs

• Staff equipped with iPads or iPhones to relay real-time travel information

• All agencies worked together: consistent and reliable travel information

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The importance of freight and logistics

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• Freight and logistics accounts for 25% of weekday traffic in central London

• Essential freight adapted to maintain road capacity for both Olympic and regular traffic

• Changes to the road network had a major impact – road closures etc

• TfL also worked with sensitive and critical groups such as funeral directors and hospitals to make sure they could continue to work

Supplying London’s businesses

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• Freight engagement and marketing campaign inc workshops, adverts and a freight forum

• TfL developed a range of tools, such as a dedicated Games Freight website and online Freight Journey Planner

• TfL worked with central government and others to ensure appropriate regulation and enable practices like out of hours deliveries

• All this meant that during the Games, London was kept stocked and serviced, with almost 80% of operators saying they were prepared

• Across all sectors no major freight issues reported

It worked! The statistics....

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• Nearly two thirds of commuters and business travellers changed their behaviour

• 55% reduction in business trips • Commuters most likely to re-time, re-route

or re-mode • 21% increase in flexible working (16%

from home, 5% from other locations) • 11% increase in commuters walking and

cycling • 5% of businesses and operators changed

the mode used for goods and servicing • 24% of businesses & 42% of operators re-

routed their journeys for goods & servicing

London’s Travel Population

63% Reduced

28% Re-timed

21% Re-routed

19% re-moded

77% changed behaviour during Olympics

Looking forward - Travel Ambassadors

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• Will be deployed at future events and to help during upgrade work to network

• Assist both visitors and Londoners better navigate the network

• Used alongside Mobility Management and customer communications

• Valuable front-line experience for office staff

Improved wayfinding and signage

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• Lessons for hosting other major events in London

• Consistent design and integrated placement across all operators

• Accessible transport signage greatly improved

• Walking maps well received by businesses – different perspective to that of tube map

Inspiring more active and sustainable travel

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• Over £20m invested in walking and cycling routes

• Extension of Barclays Cycle Hire scheme

• 2013, a world class cycling event, will take place on a course taking in the Olympic Park and central London

• Re-allocation of road space now being considered by politicians

• New ‘Cycling Vision’ – 10 year plan with significant budget

Mobility Management can influence travel behaviour

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The Olympics demonstrated that Mobility Management can influence travel behaviour.

Business understood it is a valuable tool for resilience planning, and compliments other activities such as flexible working.

Changes to freight & logistics activity can benefit commuting journeys.

Mobility Management will be used t o :

•Provide a better customer experience •Support major events - Rugby World Cup •Manage transport incidents •Manage network capacity •Influence investment

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