The Growth Catalysts

Interactive Session on Turnaround Management for MSMEs

5th June 2008

Brand: A Tool for Turnaround & Competitive Advantage

Evolution

Sony

Now everyone is a Master

Competition

BreakthroughR&DIPR

FundingInfrastructure1st Go-to-market

Incrementalism

Cost and Quality no more the

differentiators

Functionality no more an

USP

Incrementalism

is then the

name of the game

Soon everyone is a master

Now what?

You need a

change

What you need is a

Catalyst

Evolution

Sony

Now everyone is a Master

Competition

BreakthroughR&DIPR

FundingInfrastructure1st Go-to-market

Incrementalism

Catalyst: Design Intervention

Break away from the Red Ocean… The Blue Ocean

Create entry barriers through Design

Design Research Identifies implicit needs rather than explicit needs: ensuring appropriateness & sustainability of products and services

Design before Technology to fit the product to the man and not man to the product

Design for Disruption… Break through

Design for Competitive Advantage

Design at the stage of inception will create more value and create Blue Oceans

What exactly Design does?

Customers buy more than products or services, they buy your Brand

Who are you, how you look, how you treat people, what are you all about.

Every experience your customers have with you, must be wonderful and it must be

consistent

Build that kind of personal connection with you customers, and they’ll be loyal to the core

Your brand is the personal relationship your customers have with your company,

product, service or cause

What do customers buy?

Brand Wheel Marketing Wheel

Connection

Customer-Brand Connect

Building a brand is important, only through a brand that a business can hope to

communicate the positive attributes of its products or services to consumers

Quality and prices affect customer-buying behavior, businesses cannot afford

to ignore the merits of building a proper brand for their products or services

By building a good brand, businesses will also be able to curtail their overall

marketing budgets

Why Building Brand is Important?

Take two identical, competing products, and the one with the best-

executed brand will always win

Take two other competing products, and even the less feature-rich

product can win if its brand is stronger; that is, customers have a better

experience using it and interacting with your company than with the other

company

We'll help build the strongest brand possible

The stronger Brand always wins

Brand Touch Points

How???

Lokusdesign Process

Brand Identity

uct. Design Prod..

competitive advantage, sustenance, growth

Product Design

Packaging

Design

Marketing Collaterals

Communication Strategy

The Growth Catalyst!!!

www.lokusdesign.com