Lokesh Lakhiwal on Hotel Clarks Amer Report on Market Survey
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Transcript of Lokesh Lakhiwal on Hotel Clarks Amer Report on Market Survey
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SUMMER TRAINING PROJECT REPORT
ON
Market Research, Review And Cross Promotion
(Submitted in partial fulfillment of the requirements for the award of the degree of master
of business administration of rajasthan technical university, kota)
SUPERVISED BY SUBMITTED BY
Dr. Venna k. Arora Lokesh Lakhiwal
FACULTY SUPERVISIOR
Mr. Atul Gupta
SUBMITTED TO
DEPARTMENT OF MANAGEMENT STUDY
SWAMI KESHVANAND INSTITUTE OF TECHNOLOGY,
MANAGEMENT & GRAMOTHAN, JAIPUR
2009-11
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Declaration
I Lokesh Lakhiwal S/o Mr. P.D.Bunker declare that the project report titled Market
Research, Review and Cross Promotionis based on my summer training study. This
summer training report is my original work and this has not been used for any purpose
anywhere.
LOKESH LAKHIWAL
MBA III SEM
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PREFACE
As a part of university course curriculum every student is required to submit
the project study for the partial fullfillment of the course. It is also very necessary
to acquire the practical knowledge on the specialized field against the theoretical
base.
The topic Market research, review and cross promotion with especial
reference to analyze the effectiveness of promotional tactics of clarks amer
restaurants and also to generate the awareness about the restaurants and outlets in
the Jaipur city.
The report consists of the tables and the graphical representation of the data
gathered by the research.
The report discussed the following aspect by which I achieved my primary
and secondary objectives. In this research I found the strengths, weaknesses,
opportunities, & threats of the product as well as the company.
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ACKNOWLEDGEMENT
A project is never successfully completed without the assistance &
guidance from appropriate persons. So now it is the right time to express may
sincere gratitude towards all those persons who have helped me to complete this
project.
Apart from this I would like to gratify Dr. Veena k. arora for giving me his
valuable time in spite of his official work, for the successful completion of this
project.
I would like to acknowledge my sincere thanks to Head of the Department,
Dr. Vikash Shotriya for helping me in this project.
I would like to take this opportunity to express my sincere thanks &
gratitude to Mr. Atul Gupta, for giving me valuable inputs for completing this
project. I would like to thank him for giving his precious time for guide me to do
this training. I would also thanks all the faculty members for helping me in my
entire course.
At last but not least I am grateful to all of my friends for their moral support
and endurance during the course of the project.
Thanking all of you once again.
Lokesh lakhiwal
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EXECUTIVE SUMMARY
It was first started on November 18-2007 at C-Scheme (Ashoka marg) in Jaipur. In
Jan 2009 1589 C- Scheme shut down and in Dec 2008 the owner got an
opportunity at Albert hall Museum to open a restaurant after some deliberation
they decided to close the previous restaurant and shift it to this new exclusive
location before opening the restaurant several changes in menu. They introduce
quick service fine dining to silver service and also change in logo.new paper ads
hording on J N Marg some promotion with radio and some stores were done .
Drawback: 1. High fixed cost rent , electricity or an acute water problem.
2. The road on which the restaurant was situated went into
construction in the summer 2008 so the customer walks over
200 meter from where they parked the car to reach the restaurant
this result in a huge hit to the sale of the restaurant .
3. Due to lack of planning direction and meaning of the advertising
Campaign.
4. Due to Albert hall shut at 11 PM therefore people think twice
Before coming as fear they will have to finish quickly in order to
leave the place on time. The management has solved the problem
bad an agreement with the authority to let guest out in case they
were delayed.
Vision - Make a continuous positive contribution to society.
Value - Society, religions, caste, color or origin , respect towards people, society
or junior .
Mission - To have 15 outlets and 10 crore turnover in Jaipur by 2015 or to be
number one fast-food chain in commercial sector.
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S.NO. TOPIC PAGE NO.
1. Decelaration
2. Preface
3. Acknomledgement
4. Executive Summary
5. Introduction of the hotel industry
y Salient Features
y Global Scenario
y Indian Scenario
y Growth Drivers
y
Current and Future trends
1-13
6. About the Clarks groups of Hotels 14-15
7. About hotel clarks amer jaipur 15-18
8. About Albert,s 1589 Restaurant 18
9. Restaurant Market Analysis 19-31
10. Marketing plan 31-38
11. The Marketing planning process 39-56
12. Cross promotion 56-61
13. Direct selling 61-63
14. Research Methodology 64
15. Interpretation and data analysis 65-68
16. Findings 68-70
17. RecommendationsObjectivesLimitationsConclusion
71
18. Annexture 72-82
19. Bibliography 83
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